1.     Problem recognition: 

I felt tired during a workout and needed more energy. This was an internal stimuli because I could feel my energy was low and I was Thirsty.

2.     Info search:

Ive seen this product in advertisements saying that it will fuel your workout and replenish your energy after a workout. I also see professional athletes use this product.

3.     Alternative evaluation:

We looked at other drinks such as Powerade but Gatorade seemed to be more popular, taste better, and do its intended job better.

4.     Purchase decision:

I purchased Gatorade to fuel my workouts

5.     Post purchase behavior:

We noticed a significant boost in energy & hydration during and after a workout. We are satisfied with the purchase and plan on buying again.

 

Demographic: Our demographic that impacts our business the most is athletes and people into physical fitness.

 

Economic: The economic factors that impact our business is that fitness is an everyday thing so we have to make it affordable so that people will purchase enough to use consistently. 

 

Natural: Our new bottles are environmentally friendly. 

 

Technological: technology has a positive impact on our business because we use commercials and television adds to show professional athletes using our product so we can use technology to our advantage.

 

Political: The political impact our business has is that we have no regulations when it comes to caffeine or other ingredients.

 

Cultural: The culture of athletes is to take care of your body and make sure you stay energized to support your lifestyle.

 

The company: The main way we impact our business is how we decide to market and price our product. These are the two main contributors that we have control over.

 

Suppliers: Our suppliers make sure that we can put our product out to the public. Their efficiency and quality of work effects our entire businesses success.

 

Market intermediaries: They impact our business because the success of their store and ability to sell our product controls how much we make.

 

Customers: they impact our business because if they don’t buy the product we wont make any money.

 

Competitors: they impact our business because if they are successful they can take away our customers but if they are not they can possibly send us customers looking to be satisfied elsewhere. 

 

Publics: We have to always maintain a good relationship with our partners, customers, and anyone else contributing to our business by keeping their needs and wants satisfied through our marketing stratagies.

 

Powerade $2

Body amour $2.29

Prime $3

Propel $2.39

Vitamin Water $2.29

GoodSports $2.99

Electrolit $2.79

Deerpark water $1.80

Red bull $5.49

Monster energy drink $4 

Gatorade Ultra $1.99

 

We are not alone on the grid we are closer to the low sugar and low price competitors such as body amour, deerpark, and powerade.

Price Strategy: Our price strategy is that we will charge a competitive price, however, we believe that our product is superior in many ways to other options on the market so Gatorade ultra would be an athlete’s best option before, during, or after a workout. 

Place-Location: Gatorade Ultra will be available in thousands of grocery stores and gas stations all over the United States. 

Promotion: We will promote our product as a heathier and more efficient option to for athletes to rehydrate, that also offers them new flavors to try. 

Competition: Our main competition will include other companies that sell sports drink such as: Powerade, Prime, and Body armor. 

Customers: Our target customer group will be athletes. 

Macro environment: An issue we have with our product is that we are unable to market our product to non-athletes. 

Employees: We will be using Gatorade employees to make, bottle, and package our new product. 

Media Communications: We will be transmitting the information to our potential customers through adds and commercials.

Branding: We have created a brand-new vibrant label in the bottle that is eye catching, drawing the customer to check out our new product. 

Digital Media Strategy: We plan to release commercials with professional athletes, and also post adds on Instagram, YouTube, and on cable TV.