SR10 smoking by Guo Kwang Tay

Current situation:

2015-03-06 03:29:39 UTC

Adults are still smoking even though they know that smoking is bad.

Target Group: Parents

Current measures;

2015-03-06 03:34:22 UTC

1. Sticking stickers that shows cancer symptoms on cigarette packages.

2. Increasing the price of cigarettes.

Why do adults continue to smoke even though they know that smoking is bad?

2015-03-06 03:40:07 UTC

-Myth: It is commonly thought that smoking eases stress, however research proves otherwise

-Effects of nicotine cause addiction and make it hard to overcome addiction

-Living with people who smoke causes one to lack willpower to stop smoking

-Women: (MYTH: They think that overcoming the addiction will cause them to gain weight

-Out of Habit

-They feel bored

- They feel obliged to smoke due to peer pressure, etc. wanting to fit in

1SR10 Group 4:

2015-03-06 03:40:35 UTC

Andy,Brandon, Clark, Huei Shuen, Mindy, Eunice

Innovative Ideas

2015-03-06 05:52:55 UTC

1. Sticking contradicting stickers instead of cancer symptoms and pictures associated with the symptoms. Sarcasm usually works better than giving them the actual knowledge. If the stickers showed the cancer symptoms and people still continue to smoke, this shows that they are not afraid on contracting these diseases. However, if we were to paste stickers of healthy and fit people, this will cause the smokers to think twice before smoking as the effects are kept unknown to them.

2. Wrapping around the cigarette " 11 Minutes of Life". Since research show that each cigarette will reduce the smokers lifespan by 11 minutes and when the cigarette burns, it reminds that 11 minutes of their life is gone forever through the visual effect of the incineration of the cigarette.

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1117323/

2015-03-06 06:19:27 UTC