Evaluating Souces Project by https://padlet.com/monica102/EvaluatingSources Made with serendipity en-us 2017-07-13 11:15:08 UTC 2026-01-23 18:48:18 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png Formative Research https://padlet.com/monica102/EvaluatingSources/wish/178636211 11-12 July 2017
2 topics are selected to research
   - Product Placement in the mass media
   - Image change at McDonald

Group discussion at Library and find informations from these topics

"Image change at McDonald" is chosen to create research question]]> 2017-07-13 11:18:50 UTC https://padlet.com/monica102/EvaluatingSources/wish/178636211 Formative Research https://padlet.com/monica102/EvaluatingSources/wish/178705007 11-12 July 2017
Understood the meaning of all topics

13 July 2017
Library
4 topics are selected to discuss
   - Is environmental protection compatible with economic growth
   - GM crops; risk to health and biodiversity
   - Coffee production and social responsibility
  - What is Porter's model of competitive advantage? What does he mean corporate social responsibility?

In Monica class
'GM crops; risk to health and biodiversity' is chosen to create research question

14 July 2017
Library
Discuss the research questions of GM crops
In Monica class
Research question was designed 'What is the influence of GM crops on biodiversity?'

20 July 2017
Different types of sources were found through summon

Sources
1 Bürger, J., Darmency, H., Granger, S., Guyot, S.H.M., Messéan, A. & Colbach, N. 2015, "Simulation study of the impact of changed cropping practices in conventional and GM maize on weeds and associated biodiversity", Agricultural Systems, vol. 137, pp. 51-63.

Credibility
No information about author's credentials
Have evidence of quality control

Accuracy
Published in 2015, only two years, not far

Reasonableness
Balance and objective
No conflict of interest, no fallacies

Support
Author provied contact information: Email Fax Tel
Listed source - many references

2 Sanvido, O., Romeis, J., Gathmann, A., Gielkens, M., Raybould, A. & Bigler, F. 2012, "Evaluating environmental risks of genetically modified crops: ecological harm criteria for regulatory decision-making", Environmental Science & Policy, vol. 15, no. 1, pp. 82-91.

Credibility
Author provided contact information:

3 SAMPSON, A. 2014, World's best rate GM crops [WeeklyTimes Edition], News Limited, Melbourne, Vic.

Credibility
No contact information of the author
No actor's information

Accuracy
Published on 27 Aug 2014

Reasonableness
Objective

Support
Newspaper reputable





]]> 2017-07-14 09:39:40 UTC https://padlet.com/monica102/EvaluatingSources/wish/178705007 Research Question https://padlet.com/monica102/EvaluatingSources/wish/178709696 13 July 2017
Team went to the Library and searched for the information by using keyword McDonald + Brand + Marketing

 In Project's class 
Research question is 'What step did McDonald's take to change their brand image?

]]> 2017-07-14 11:22:13 UTC https://padlet.com/monica102/EvaluatingSources/wish/178709696 Finding Sources https://padlet.com/monica102/EvaluatingSources/wish/179152349 18 July 2017

Business Source Complete and IBISWorld were used to find McDonald's profile while Summon's search engine was used for finding data sources.

Keywords were used:
"McDonald" "Brand Identity"
"Brand image" "Image change" "Fast food" "Brand Strategy" "Marketing"
Filters used in Summon :
Full Text Online
Scholarly & Peer-Review
    Content Type:
  • Journal Articles
    Publication Date:
  • During 2012-2017 (5 years)
    Discipline:
  • Business
  • Economic
  • Public health


]]> 2017-07-21 00:08:50 UTC https://padlet.com/monica102/EvaluatingSources/wish/179152349 Evaluating Sources https://padlet.com/monica102/EvaluatingSources/wish/179155161 20 July 2017

Sources were evaluated by using C.A.R.S.]]> 2017-07-21 00:47:25 UTC https://padlet.com/monica102/EvaluatingSources/wish/179155161