https://padlet.com/pereiralh/rzazd4kx2wqr2x6s Marketing definition discussion en-us 2021-02-21 22:16:10 UTC 2026-02-06 09:54:21 UTC hello@padlet.com pereiralh https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253099 2021-02-21 22:16:10 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253099 pereiralh https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253100 2021-02-21 22:16:10 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253100 pereiralh https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253101 2021-02-21 22:16:10 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1224253101 bsgiarrante https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226071760 Marketing is a tool not only companies, but anyone can use, in order to build stable relationships of value, specially with customers.]]> 2021-02-22 12:26:07 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226071760 brunabca2002 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226072425 create a necessity based on the consumers needs; ]]> 2021-02-22 12:26:21 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226072425 isabellamarangon https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226072751 Marketing is researching the consumer in order to build a lasting relationship and improve their strategy to develop their image and product.]]> 2021-02-22 12:26:29 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226072751 williampfeiffer9 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226073445 Marketing is an area of business that focuses on the relationship between the consumer and the organization. Highlighting the consumers needs, trying to reach out and persuade them.]]> 2021-02-22 12:26:43 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226073445 mahkashiwagi https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226075752 2021-02-22 12:27:29 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226075752 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226075901 Marketing is a process that builds a relationship between the company and the consumers. It is also a link between the product and the consumer.

]]> 2021-02-22 12:27:32 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226075901 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226078972 In our opinion, marketing is a set of processes that are addressed to increasing the consumption and to better understanding the consumers behaviors and interests.

]]> 2021-02-22 12:28:29 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226078972 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226079635 kotler
Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.  Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services.”]]> 2021-02-22 12:28:41 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226079635 abelucas03 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226080706 Advertising such as this one, that is very effective and makes the consumers evaluate their consumption in a more personal way, creating some sort of connection inbetween the consumers and companies.]]> 2021-02-22 12:29:01 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226080706 williampfeiffer9 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086211 Syllabus: Marketing is managing profitable customer relationships. The aim of marketing is to create value for customers and capture value from customers in returns. Kotler, Armstrong]]> 2021-02-22 12:30:41 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086211 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086308 Philip Kotler's quote is the best definition to what we believe Marketing is: “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customer become better off. The marketer’s watchwords are quality, service, and value.”, because marketing isn't only about selling a product, it is about getting to know what are the needs of a consumer and his/her expectations.



]]> 2021-02-22 12:30:43 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086308 bsgiarrante https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086584 "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." (American Marketing Association"]]> 2021-02-22 12:30:48 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226086584 joaomoreno2003 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226087337 Dr Philip Kotler says that if the marketer does a good job of identifying consumer needs, developing appropriate products, and pricing, distributing, and promoting them effectively, these goods will sell very easily. So, marketing is a very important thing at a company. 

]]> 2021-02-22 12:31:03 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226087337 bernardobotelhobastosdebritto https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226097533 According to the book "Principles of Marketing", marketing
is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

]]> 2021-02-22 12:34:14 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226097533 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226100082  Marketers collect information from people, and then produce advertisement so a Company can sell better; They communicate a product to their consumers; But we mainly think that marketers build a relationship between the product and their costumers, and a way we can see it is through Fidelity, as the successful 'Cashback'.


]]> 2021-02-22 12:35:03 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226100082 bsgiarrante https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226102012 Video commercials are a very persuasive way of advertising because, like this, companies try not to sell only the product, but a whole experience.]]> 2021-02-22 12:35:40 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226102012 williampfeiffer9 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226103192 Marketers study the consumers needs as to understand how their product fits them and try to communicate with them, such as through advertisements.]]> 2021-02-22 12:36:02 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226103192 brunabca2002 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226103579 storytelling is a marketing strategy used to evoke emotions onto consumers in order to create a necessity for the consumer; one example is Disney's marketing strategy

https://www.referralcandy.com/blog/disney-marketing-strategy/]]> 2021-02-22 12:36:09 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226103579 vicsaadmartire07 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226105905 2021-02-22 12:36:48 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226105905 https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226108356 We believe the definition from Kotler is the most appropriate because it might have the true meaning of what marketing is, that is not only to help the industry or company to improve their image and product, but also their values trough the consumer.]]> 2021-02-22 12:37:32 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226108356 bernardobotelhobastosdebritto https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226109487 Nowadays, marketers need to find new ways of attracting the attention of the customers. Therefore, they need to innovate in how the advertise. They do it through digital influencers.]]> 2021-02-22 12:37:53 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226109487 nataliawakimoto https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226112306 2021-02-22 12:38:49 UTC https://padlet.com/pereiralh/rzazd4kx2wqr2x6s/wish/1226112306