https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb Surprise us... en-us 2021-03-22 18:24:32 UTC 2026-02-17 00:38:11 UTC hello@padlet.com claudiaamaral https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/1339569883 Write a small text (around 150 words) using the 12 words in the list below. You can repeat them.
The text can tell a story related to a brand, report on sales or advertising, present a point of view or a piece of news, compare marketing strategies... Your imagination is the limit!

1. Target
2. Disruptive
3. Digital
4. Compelling
5. Customer-focused
6. Experience
7. Emotion
8. Needs
9. Competitive advantage
10. Segment
11. Surprise
12. Story

]]> 2021-03-22 18:25:47 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/1339569883 https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510886690 Once upon a time, there was a customer-focused company called Surprise. They initiated a very disruptive era because their competitive advantage was that they were capable of recognizing people's needs and creating compelling stories and experiences that touched people's emotions. One of their main projects was the Disney theme parks! Nowadays they are trying to approach new targets and segments and enter new markets such as the digital experience ones. 
 ]]> 2023-03-09 20:35:56 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510886690 https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510890881 Once upon a time, there was a startup created by three friends to luxury clothes, and they came with a disruptive idea. They wanted to create a digital platform that targeted a specific segment of customers with compelling content and experiences.

To succeed, they knew they had to focus on the needs of their target customers and create a customer-focused approach that set them apart from the competition. They worked hard to build a competitive advantage by crafting a unique story that would surprise and engage their audience.

They knew that emotion played a critical role in their marketing strategy. So, they leveraged it to create a brand that resonated with their target segment. They carefully worked their messaging to create a sense of excitement and anticipation.

As the startup grew, they continued to innovate with new and exciting features. They knew that to maintain their success, they needed to continue to provide their customers with the best possible experience. And that's exactly what they did, by staying true to their customer-focused approach and delivering on their promises.

Joao Lima
Joao Lopes
Rui Brito ]]> 2023-03-09 20:40:29 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510890881 https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510895067 I was in the english class and the teacher asked us to write a story of an emotinal moment in our lives, basically a personal experience of ours, I was completly surprised by the information because I was distracted with some disruptive noises from the front row and also because i have difficulty in writting compelling stories, so I started writting and realized i had the need to write a better story than the others. After a while i realized i had a competitive advantge from my classmates because last week i went to Target to buy a new laptop while the others writted on paper. I bough the laptop on the digital platform of the store, they had a really good customer-focused service wich left me completly satisfied because i belonged to their prefered segment.

Francisco Correia
Eliana Freire]]> 2023-03-09 20:45:18 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510895067 https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510897219 2023-03-09 20:47:41 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510897219 https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510899530 Daily Highlight Story:

On the 25th of April every McDonald's from north to south of Portugal decided to suprise the portuguese segment with a special experience to celebrate the holiday.
Every McDonald's had a compelling giant pan outside which disrupted the daily routine of many people who passed by.
On the inside of the fast-food restaurant, they created a limited customer-focused experience where the menus included "Cozido à Portuguesa" and "BigChouriçaMac" attending to the portuguese needs and desires.
It was a day full of fun and emotion that was shared on the digital platforms of the fast food chain.]]> 2023-03-09 20:50:30 UTC https://padlet.com/claudiaamaral/ry0f8epoyeuu3pgb/wish/2510899530