Digital Business & Marketing 4pm Seminar A by https://padlet.com/n_siddiqui/dbm4pmgroupA Group A en-us 2017-02-07 19:50:22 UTC 2025-12-23 16:14:33 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Folder.png Virtual Reality https://padlet.com/n_siddiqui/dbm4pmgroupA/wish/153752869 What it is: computer-generated simulation of 3D environment that can be interacted with almost real physical way by using special electronic equipment (headset)
Marketing field: let people feel and see the product which is being advertised; no dependency to leave your couch; fast and reliable
Business Examples: Amazon VR store where you can see all the products in their real size, compare their prices, watch movies; Booking.com using it for real accommodation show off for the customer
Benefits: convenience, sharing, adrenaline
Liabilities: undiscovered health issues, battery and connectivity, addiction]]> 2017-02-14 15:43:21 UTC https://padlet.com/n_siddiqui/dbm4pmgroupA/wish/153752869 Email Marketing https://padlet.com/n_siddiqui/dbm4pmgroupA/wish/154558917 This is when companies communicate with their (potential) customers through emails.

This method of communication can be used by companies to advertise themselves and promote business. If a customer has signed up to marketing from a company, the emails they receive will be personalized. For example, providing them with information about products they may wish to buy based on their recent transactions.

Examples:

The following is an example from Graze.com. It is personalized and provides the customer the opportunity to give feedback on the products they received. This encourages them to give constructive criticism rather than to take to social media and post negativity about the brand.


Benefits:
  • It is low cost as there are no print or postage costs compared to traditional mail.
  • Targeting specific audience is easy if they have signed up to your email marketing then they are clearly interested in your product/service.
  • Email marketing is easy to track through analytics. Open, click through and conversion rates can be discovered through this way.
Limitations:
  • Customers may not open all their emails as they receive so many and may think it to be spam.
  • Engagement may be limited, as a customer may only sign up to an email marketing service for a specific promotion, then ignore future emails or even unsubscribe from the subscription. This means these emails have to be constantly tweaked to encourage engagement.
  • Sometimes the appearance of email marketing may look different on different browsers and mobile devices. This will be frustrating for the person designing the email as they have worked hard on it.
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