Choosing Brand Elements to Build Brand Equity [A] by normalisa md isa https://padlet.com/mel_mdisa/rx50seno5wi6 Pick a brand. Identify all its brand elements according to the text book. en-us 2018-03-18 20:46:05 UTC 2023-03-05 00:34:54 UTC hello@padlet.com https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245790278 Chen Minsheng 230685
Zhang Xinyuan 230649
Liu Xiaoli 243738
Nur Khalida 250654
Nurul Izzati 250645]]> 2018-03-25 05:42:31 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245790278 muhammad kamirul azam 250938, fatini syahirah 250940, mohd ikhwan 250941, ikram syamim 250942, njoku emeka samuel 23117 tinira95 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245791948 2018-03-25 06:31:51 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245791948 Hazimah Husna 242368 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245946231 Fikri Mubarak 242369
Muhendran 250619
Reeneshadewi 256614

SKECHERS

https://www.skechers.com/en-us/

Skechers ambassador Brooke Burke-Charvet


Skechers slogan

Skechers The perfect fit for your future. This slogan belongs to skechers brand, and means that this brand will fit you now and in future time. The brand make an image that their product will never outdated and will always fit for future times.

]]> 2018-03-26 05:36:16 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245946231 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245954348 CHOK CHE YAN 240462
CHAN YEONG SHIN 240438
DUANFUXUE 231272 
Oripov Mukhriddin 228636


]]> 2018-03-26 06:39:40 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/245954348 NURUL AZUWA, ANIS SORAYA, THALITHA MYRA, PEE KHUI https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246975978 2018-03-28 16:23:59 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246975978 1. BRAND NAMES Victoria's Secret was founded by Roy Raymond, and his wife Gaye in San Francisco, California, on June 12, 1977. Raymond picked the name "Victoria" after Queen Victoria of the United Kingdom to associate with the refinement of the Victorian era. The "Secret" was what was hidden underneath the clothes. The name itself is so simple, unique and easy to pronounce or spelling so it’s not hard for a customer or maybe newcomers to remember it. 2. URLs • VS official website is https://www.victoriassecret.com/ • IP Address 1.800.695.9478 • U.S. patent no. 6029142 • These brands and lines of business already register they domain name include Victoria's Secret, Victoria's Secret Pink, and Pink Nation .• The Site and all of its materials, including, but not limited to, its software or HTML code, scripts, text, artwork, photographs, images, video, and audio (collectively, "Materials" ) are protected by copyright laws and other U.S. and international laws and treaties and are property of Victoria's Secret or its licensors • Victoria's Secret owns all rights regarding its trademarks, trade names, logos, brand names and trade dress ("Trademarks"). These Trademarks are registered and/or common law trademarks of Victoria's Secret and they are protected by U.S. and international laws and treaties. https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246976349         ]]> 2018-03-28 16:24:46 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246976349 3. LOGO AND SYMBOLS - Say “Victoria’s Secret” and everyone will think “pink”. However, it’s not the only color associated with the brand. The basic logotype is a simple word mark in black on the white background. Black is also used extensively, to make the main color look more refined. White is often used either for the background, or as an accent color. - All the letters in the serif typeface are capitalized, yet the initials are slightly higher than all the other letters. In addition to the primary logo, a variety of other symbols are used, including the monogram, patterns, and logotypes for the company’s sub-brands.4. https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246976553 2018-03-28 16:25:16 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246976553 4. CHARACTERS  Victoria’s Secret used an Angels as their face of the brand.  These Angels are used in any advertising, promotion, campaign, etc.  Angels may be change but not in a short time  There’s a difference between Angels and models who do a walk in in Victoria’s Secret Fashion Show  Angels also are useful as one of Victoria’s Secret symbol or trademark  They used the human element as their characters to enhance likeability, and memorable among customers https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246978378 2018-03-28 16:29:19 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246978378 5. SLOGAN - On their website, its "The Perfect Body'' slogan now reads "A Body For Every Body". But the campaign against the "body shaming" posters is far from over.• The newest slogan is "Love Made Me Do It." 6. JINGLES - Annual Victoria Secret Fashion Show with fashion models and famous singer- Fashion models such as current Victoria's Secret Angels Adriana Lima, , Elsa Hosk, Jasmine Tookes, Stella Maxwell and so on - Famous singer such as Lady Gaga, Ed Sheeran, Bruno Mars and so on - The special of the fashion show is the giant angel wings worn by the models, as well as other wings of various forms and sizes such as butterfly, peacock, or devil wings, have become emblematic of the Victoria's Secret brand. https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246978783 2018-03-28 16:30:06 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246978783 7. PACKAGING The packaging of Victoria’s Secret is so elegant, classy and it’s represent the brand itself. Dominated by pink color and black color they make a good quality of packaging so it will bring luxurious, sexy or temptation kind of feeling. On the back of packaging they provide descriptive about the product like the ingredients, the size, and another important information such as where they make the product and the expired date. They also facilitate their customers with “delivery order” or “shipping order” on websites. Their packaging is not easy to damaged and safe. https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246990022 2018-03-28 16:53:45 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/246990022 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247133886 New logo – introduced in 2006 Custom Font]]> 2018-03-29 03:49:35 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247133886 The Brand https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247133991 Uniqlo- “Unique Clothing Warehouse”

Uniqlo’s name comes from the words ‘unique’ and ‘clothing’ – simple and clever, just like their clothes, which are world famous for being high-quality, innovative, functional and affordable. ]]> 2018-03-29 03:50:44 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247133991 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139153 SKECHERS Signage

Stores are not the only places that can use window displays and signage.  The key is to think outside of the box using signage on windows not only promotes to local traffic and passersby and improves a window’s aesthetics, but it can also serve a dual purpose of masking what the general public needs not see.  Similar to using window signage to hide unsightly construction or empty stores, posting up window displays on factories can hide shelving or storage areas from the public eye. Skechers install exterior window vinyl at all of their factory outlets across the U.S., and most recently, their Lynwood Factory Outlet store in California.  The bold vinyl plastered over the windows does three things: they give the factory store more color and character while not changing the building itself; they cover up the factory’s storage rooms inside; and most importantly, it gives the outlet maximum visibility to passersby, whether in cars, on public transport, on bikes or even walking.]]> 2018-03-29 04:46:51 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139153 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139299 SKECHERS Packaging
 
SKECHERS uses solid and durable box to ]]> 2018-03-29 04:48:31 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139299 The Logo https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139374 Original Logo – introduced in 1991 Futura Std Extra Bold]]> 2018-03-29 04:49:17 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139374 The Logo https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139581 The original logo introduced in 1991 used a darker wine red and was English only, but the redesign in 2006 strengthened the Japanese qualities of the logo in three ways: introducing a brighter red, including Katakana, and reinforcing the logo’s similarity to a Japanese ink seal.]]> 2018-03-29 04:51:56 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139581 The Packaging https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139784 UNIQLO uses shopping bags made of paper and of polyethylene at its stores , which the materials that do not give off noxious gases and that make shopping bags lighter. ]]> 2018-03-29 04:54:27 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247139784 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247140549 M.A.C]]> 2018-03-29 05:02:00 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247140549 The Official Website https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247141372 Uniqlo owns more than 1500 stores in 15 countries. In order to increase the sales, Uniqlo build their own online stores for every country that they operate at which brings conveniences for Uniqlo customers in that particular country.

Example:
Main URLs : 
http://www.uniqlo.com
Malaysia: http://www.uniqlo.com/my/
China:  
http://www.uniqlo.cn/
Thailand: http://www.uniqlo.com/th/
]]> 2018-03-29 05:12:31 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247141372 The Slogan https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247141848 “Made For Alll”

Uniqlo looking for style that not quickly lost, classify them and establish supply chains to bring all to customers. 
They produce their product which suitable for everyone, from babies children, young adult, adult, old ppl.]]> 2018-03-29 05:16:44 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247141848 The Global Brand Ambassadors https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247142284
Uniqlo has their own Global Ambassadors which represent by 3 athletes in different sports.

Shingo Kunieda- Japan athelete who is one of the world's leading wheelchair tennis players.

Kei Nishikori- Japan Tennis players who ranked top 5 in the world rankings.

Adam Scott- Australia world-class pro golfer. 

]]> 2018-03-29 05:21:21 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/247142284 https://padlet.com/mel_mdisa/rx50seno5wi6/wish/250391842 Mak Jia Xuan 240280
 Lau Jia Qi 240617
Tan Sze Hoong 240523
How Xiao Fen 255014
 Yeow Wei Ping 254466
]]> 2018-04-10 17:20:42 UTC https://padlet.com/mel_mdisa/rx50seno5wi6/wish/250391842