Michael Porter, a renowned American academic, pegs this as the ‘third wave of IT-driven competition’, one in which IT and connectivity become an integral part of the smart product.

Smart User Experience via the right interface enables companies to come up with product iterations that continuously drive up the engagement factor and enhance the Customer Experience for IoT.

So if you are planning to give a phenomenal customer experience for IoT products, you need to take a comprehensive look at how you design an IoT device since it will dictate the way in which users interact with your products!

REFERENCE:  Technologies, C. (2018, July 5). 6 Ways to Enhance Customer Experience for IoT Devices. Retrieved from https://medium.com/iotforall/6-ways-to-enhance-customer-experience-for-iot-devices-5305171a7252 

As many of them grow more discriminating, retailers have turned to new technology to create more personalized,in a moment service.
In addition, customers have higher expectations for their shopping experience such as  efficient service, higher quality for products, bigger discounts and they want retailers to meet their needs at the moment.
Using technology to create more tailored service can produce ROI. According to DigitasLBi’s Connected Commerce survey, 62% of consumers purchase more items more often when they receive personalized service.
Furthermore, shifts in consumer shopping patterns have placed a greater burden on retailers to close the gap between online and in-store experiences.
Retail sales have grown, in part because of a jolt from technology.
Reference:
Lauren,H. (n.d.). Internet of Things (IoT). Retrieved from https://www.cisco.com/c/en/us/solutions/internet-of-things/iot-retail.html

by creating productive people flow. when the collection of shopper data, inventory and product increase, the marketing and sale also become a successfully improved. since IoT can even make  no interaction between human to human, retailerss can also make their cashing and key-in system into a "cashierless" way. As a proof to this, the UK Co-Op Supermarket allows shoppers to scan and bag the product and pay their goods only through an application created by the company. 


reference : How Retail IoT Solutions Improve the Customer Experience. (2018, March 20). Retrieved from https://www.shuup.com/shopping/retail-iot-solutions-improve-customer-experience/ 

References 

Kurt, D. (2017, November 8). Internet of Things (IoT). Retrieved from https://www.investopedia.com/terms/i/internet-things.asp 

Finding Purpose in the Internet of Things. (2017, March 16). Retrieved from http://www.govtech.com/library/papers/Finding-Purpose-in-the-Internet-of-Things-76565.html 

For instance, many apps allow shoppers to compare prices between online retailers and physical stores. The IoT will allow businesses to integrate their brick-and-mortar and online stores to give shoppers the ultimate flexibility in how they buy the products they want. 
Reference: 
Charlie,K. (2016, August,1). 

Retrieved from  https://www.losant.com/blog/how-the-internet-of-things-is-transforming-retail

Think Beyond Screens
As demonstrated by the above-mentioned illustrations, a fruitful technique for client encounter for IoT considers past the normal interfacing that are based around screens. A few ways to do typically to use the capabilities of sound, motions and instinctive developments rather than simply planning a screen based client interface.

Have A Broad Perspective 
Whereas it is imperative to plan for the apparatus, you ought to moreover be beyond any doubt the broader picture and think from the viewpoint of the complete IoT ecosystem. Understanding how the apparatus will fit into this biological system is critical. Keep in mind that the innovative scenery nowadays is driven through screens and the UI of your IoT gadget can get effectively misplaced along the way.
 
Technologies, C. (2018, July 5). 6 Ways to Enhance Customer Experience for IoT Devices. Retrieved from https://medium.com/iotforall/6-ways-to-enhance-customer-experience-for-iot-devices-5305171a7252 

A diverse network that connects various devices is what we call IoT. A single loophole can affect the entire system. This is by far the most complicated aspect of the internet of things that can have a tremendous effect.

Lesser jobs

With every task being automated, the need for human labour will reduce drastically. This will have a direct impact on employability. As we head into the future of IoT, there will be a visible decline in the hiring process of professionals.

Dependability

We may not notice it, but we are witnessing a major shift in technology and its implementation in everyday lives. There is no doubt that technology is dominating our lifestyle, reflecting a human’s dependability on technology. In case of a bug in the system, there are high chances of every related device getting corrupted.

REFERENCE: Advantages and Disadvantages of Internet of Things! - RedAlkemi. (n.d.). Retrieved from https://www.redalkemi.com/blog/post/pros-cons-of-internet-of-things

 Regulatory Concerns
IoT executions are collecting expansive sums of information that might possibly be touchy or hurtful on the off chance that uncovered. This incorporates individual information almost representatives or clients.
 Technical Requirements
In arrange for an IoT arrange to grant esteem to a commerce, it must work as a single, cohesive framework. From a specialized point of view, the reality is that IoT is frequently divided and needs interchangeability. 

Risks and Disadvantages of IoT and How to Overcome Them - Nebula. (2016, November 11). Retrieved from 
https://www.nebula.co.za/2016/11/11/risks-disadvantages-iot-overcome