https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6 BUILD A BEAR en-us 2021-01-13 08:45:52 UTC 2021-01-19 09:56:53 UTC hello@padlet.com ambikakatyal1208 https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082056726 Brand Objective

To inform and increase brand awareness by 25% amongst the target audience within 2021 of Build a bear as a one-of-a kind brand that kids love and parents trust.

Sales Objectives
Increase the sales of at home party boxes by 15% during the festive season (Valentine Day, Diwali, Christmas)]]> 2021-01-13 08:48:01 UTC https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082056726 ambikakatyal1208 https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082057907 Segmenting, Positioning, Targeting Main target market are children aged from 3 and up as they are excited about the
fun process of building their own flurry friend. 

Also special efforts are made to target the parents of kids specifically mothers. As they make the decision for their kids and actually pay for these stuffed toys.

Parents also require fast convenient service and prefer at home facilities while organizing festive parties for their kids. 

Also helpful as they can send different messages to the markets they want to reach.  ]]> 2021-01-13 08:48:23 UTC https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082057907 ambikakatyal1208 https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082058521 Value Proportion
Customized, kids friendly environment, digital facilities, experiential process (live manufacturing), easily accessible,  engaging actives in store, variety of products available, personal interaction

Headline - let's celeBEARate the festive season together? 

MECCA- 
Attribute 
Tangible - convenient shop locations
Intangible - Experience 

Consequences:
where kids can meet and create memories, engaging, comfort for parents, collaborative, fun-filled, 

Value:
Be in multi-generation status, grab the fresh opportunity in town, feel unique and differentiated, creativity 

Appeal: 
Humor

Tone: subtle, play on words, affectionate, engaging


 ]]> 2021-01-13 08:48:36 UTC https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082058521 ambikakatyal1208 https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082059566 Consumer Promotion
Coupons-
A purchase of "at home party box" will receive a 20% off coupon that will be applicable on their next purchase.

In /On pack premium-
They will get additional Disney trading cards and masks at the time of a particular product purchase.

Trade Promotion
Buying Allowance
Purchase deals through Groupon and get 30% off on one of the party packages. 

Build a bear gives Buying allowance to Groupon to motivate them to offer 30% discount to their customers. 


]]> 2021-01-13 08:48:56 UTC https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082059566 ambikakatyal1208 https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082060125 Shopping center/ kidzania or kids attraction places  - Billboards 

Kids magazines which are kept in school library or Pediatric clinics 

Social media - Instagram, Facebook, tiktok for engaging visuals and stories.  


]]> 2021-01-13 08:49:08 UTC https://padlet.com/ambikakatyal1208/rwak45qiugnvuui6/wish/1082060125