https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q Made with a little mischief en-us 2021-06-23 08:42:26 UTC 2026-03-01 00:36:46 UTC hello@padlet.com xiaoweiyeoh29 https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621354867 1) Many people prefer to run in the parks. 
( *safety concern due to the pandemic *Natural)

2) Limited facilities and space during peak hours.
(customers might switch to another gym/fitness centre, private/boutique gyms)

3) With the existing pandemic, people cannot travel to other countries, so the accessibility to their gyms in overseas are not attractive at current moment. 

4) Can't operate 24/7 365 due to the pandemic]]> 2021-06-23 08:44:04 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621354867 eushen01 https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621355246 1) Intensive competitions with more established gyms such as Celebrity Fitness and Fitness First.

Celebrity Fitness - largest chain in Malaysia gym operators industry

2) Bad reputation of one club such as low quality of customer service and cleanliness may influence other clubs although the franchisers are different
*Inconsistency of customer service provided because it is franchise
*Code of conduct

3) Classes that are not attractive anymore

4) Quality of personal trainers

]]> 2021-06-23 08:44:24 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621355246 brittanyswankhoo https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621355468 1) Demographic 
– it’s based in KL & Selangor (biggest population city in Malaysia)

2) Economy
- Because it's based in KL & Selangor, that has the highest GDP. people are likely to spend money on gyms

3) Cultural
- Current trends of gym/fitness]]> 2021-06-23 08:44:36 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621355468 nicoleleeshuwei https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621356399 Anytime Fitness is a franchise of 24-hour health and fitness clubs that is headquartered in Woodbury, Minnesota, United States. The company operates over 4,000 franchised locations in 50 countries. The gym facilities are open 24 hours a day, 365 days of the year]]> 2021-06-23 08:45:30 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621356399 nicoleleeshuwei https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621356816 1) 24/7 access
2) Accessible to all the branches
3) Many branches within KL & Selangor]]> 2021-06-23 08:45:57 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621356816 nicoleleeshuwei https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621360070 2021-06-23 08:49:08 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621360070 nicoleleeshuwei https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621362565 Market penetration:  *increase sales by implementing IMC 
- Provide option to pay a lower membership fees, to access to one gym only. 
*improvement of their weaknesses, and advertise on their strength

Market development: Expand its geographic market in Malaysia, to other states.

Diversification: 
A new business model in F&B industry? such as healthy food? ]]> 2021-06-23 08:51:29 UTC https://padlet.com/nicoleleeshuwei/rvto0msa9nsra8q/wish/1621362565