In 2020, Mr. Aiman bin Abdul Hamid, started his first business selling smartphones at Metrocity, Matang while still teaching. Chegu Aiman Gadget, commonly known as CAG, is a reseller company that specializes in selling used iPhones and Android devices, as well as brand-new gadgets.

In April 2023, after Mr Aiman opened his second branch in Kota Samarahan, he left his career as a teacher to focus more on expanding his business.

Chegu Aiman Gadget now has three branches, the first branch is at Metrocity, Matang, followed by CAG Samarahan and CAG Tuaran. The company offers business-to-customer services, including selling gadgets, gold, and repair services

Sources :

https://www.utusanborneo.com.my/2023/04/01/aiman-tinggalkan-kerjaya-sebagai-guru-kerana-ingin-fokus-perniagaan

• Chegu Aiman Gadget should be a well-known global business in the next two years by improving marketing efforts by organizing events, being more active on social media, and offering more seasonal discounts. In addition, Chegu Aiman should build more partnership activities with Malaysian schools, universities, and companies, such as giving students price or promotion discounts for particular company workers, which will increase sales volume and customers engagement.

• Chegu Aiman Gadget will need to increase their geographical area during the next three and four years. Chegu Aiman Gadget should open outlets in Semenanjung Malaysia, in particular areas with high demand for affordable gadgets, to increase the number of customers and profits. By increasing the geographic region of the business, it can engage more customers to buy Chegu Aiman Gadget items and bring Chegu Aiman Gadget to the new market.

• During the next five years, Chegu Aiman Gadget should sell more Apple items, such as the iMac and Google Pixel products, at a lower cost, either as a new set or a used original product, in order to obtain various individual brand testing.

This strategy is practical since Chegu Aiman Gadget is a well-known global company that produces high-quality, low-cost products, making it easier to grow its operations. By forming partnerships with the local community, the potential risk can be reduced while expanding the business operations. This plan is anticipated to treble sales in five years, boost Chegu Aiman Gadget's client base, and establish Chegu Aiman Gadget as the region's premier gadget retailer.

Chegu Aiman Gadget's most effective tactic has been seasonal discount campaigns during festivals like "Hari Raya". This technique resonates with the target demographic because purchasers see it as an opportunity to obtain high-quality products at a lower price. The short time of this deal makes customers desire to acquire it right away, resulting in greater sales. Chegu Aiman Gadget uses internet platforms to actively promote and market its products and business.

Chegu Aiman Gadget uses social media platforms like Facebook and Instagram to announce new arrivals, promotions, and contests. Chegu Aiman Gadget's new promotion techniques should include updating the marketing influence, demoing products live online, and engaging communities through workshops or offline collaborations. Combining online and physical tactics will only improve the visibility of companies by developing a link of trust and loyalty toward its clients, ensuring continual growth.

This is the link of the social media platform of Chegu Aiman Gadget:

Facebook: https://m.facebook.com/cheguaimangadgetofficial/

Instagram: https://www.instagram.com/cheguaimangadget/?hl=en

sources: https://shop.switch.com.my/products/iphone-13-mlqf3zp-a

https://www.cheguaimangadjet.com/collections/feature-on-homepage/products/iphone-13

Source: https://shopee.com.my/chegu_aiman_gadget

This is because CAG spends RM 10,000 on marketing from its RM 50,000 monthly budget. This marketing expenditure is considered sufficient if the industry normal marketing spend is between 10% and 15%. However, the CAG industry is a highly competitive market, which demands CAG to spend more to outstand the competition, such as raising the digital marketing budget that delivers demonstrable return on investment and enables Chegu Aiman Gadget to target certain client demographics.

For example, CAG can use Google Ads to target clients who are actively looking for gadgets. Chegu Aiman Gadget should limit events that do not provide a significant return on investment, such as offline promotions. More people are utilizing the internet in this generation, such as Google, Chrome, and Safari, so most online campaigns may easily persuade customers to make a purchase. Chegu Aiman Gadget's capacity to outperform its competition can be improved by raising its digital marketing expenditure and decreasing its offline promotion events.

As is well known, Samsung is a multinational smartphone company that sells a variety of products like Samsung Smartphone, Samsung Television, and other items that target medium-to-high income customers, while Apple is a premium company that sells pricey products like iPhone, iPad, and more that target high level income customers. Research indicates that Samsung's supply chain is susceptible. Samsung is more susceptible to operational disruptions caused by natural disasters, geopolitical upheavals, and global economic downturns as a result of this weakness. Higher costs and poorer performance in every aspect of the business could arise from this (Bhasin, 2024). Additionally, the controversial Samsung Galaxy Note 7 had quality control problems, which further damaged Samsung's reputation.

Samsung experienced significant financial losses as a result of having to recall and eventually discontinue the model because of the persistent battery problem that led to numerous phones exploding, according to Bhasin (2024). Samsung would lose customers' trust and loyalty as a result of this incident, which would decrease its market share. One of Apple's shortcomings is the high cost of their product support. Many consumers are unable to afford these goods and services because to the higher financial commitment required to get them (Pereira, 2024).

In addition, Apple hasn't released many creative new goods recently. It is challenging for them to stand out and attract new customers because their more recent releases have tended to contain features already present in prior models rather than creating ground-breaking technological innovations like their renowned iPod, iPhone, and iPad (Pereira, 2024). This shortcoming gives Chegu Aiman Gadget an edge in that it may offer its used iPhone to clients who are looking for a product from Chegu Aiman Gadget at a lower cost than Apple, which has a high pricing for iPhones.

Basically, Chegu Aiman Gadget offers the iPhone at a lower price for clients who cannot afford it, which may draw in Apple-loyal customers who are unable to purchase it. As was previously mentioned, Samsung has problems with quality control. Chegu Aiman Gadget has opportunities because we know that the iPhone is of high quality, which can draw in more people who choose high-quality goods at reasonable prices. In this case, Chegu Aiman Gadget might enhance their reputation as a worthwhile purchase due to its reasonable price and high quality.

Additionally, the company will be able to leverage the lack of attention both rivals are paying to regional marketing in order to strengthen its relationships with the community through partnerships and events. Social media dominance is Chegu Aiman Gadget's main marketing strategy against rivals. Chegu Aiman Gadget uses social media platforms like Instagram and TikTok to regularly post content and draw customers.

Chegu Aiman Gadget managed to keep everyone informed about their business on social media, including promotions and stock updates on iPhones and iPads, both new and old. Customers of Chegu Aiman Gadget will be able to access and purchase the product through active updating. Chegu Aiman Gadget should employ advertisements to target Samsung's price-conscious audience and Apple's aspirational customers in order to outperform the competition. Customers should be offered incentives by Chegu Aiman Gadget, such as trade-in programs for existing devices that enable them to upgrade to an iPhone at a reduced cost. Customers who purchase iPads or iPhones from Chegu Aiman Gadget should also receive free gifts like cases, screen protectors, stickers, and other accessories.

In order to increase its reach, Chegu Aiman Gadget should also form alliances with other companies with whom it may work with influencers. Working along with influencers can help Chegu Aiman Gadget attract more clients. In summary, Chegu Aiman Gadget will be able to outperform the fiercely competitive Malaysian smartphone market by exploiting the weaknesses of rivals and adding value through targeted advertising, aggressive pricing, and first-rate customer support. With a strong online and offline presence, such a company may draw in more customers and increase its market shares.

Source: https://www.marketing91.com/swot-analysis-samsung/

Source: https://businessmodelanalyst.com/apple-swot-analysis/?srsltid=AfmBOopB0a04UOTWO1hywVzMz61IpAqj9Synz8ocnoKPC7JOxNIoeS5u