ZipIt has taken a different approach with this concept and created a collection for children rather than adults because then we can market it as a “game” that helps develop decision making skills in a child. Apart from this, the prices will not be on the expensive side because this is a new concept and people need to be persuaded to try it out. The entire branding will be fun and colourful creating a dynamic and bold brand image which will then be associated with the entire process of creating different looks. 

To appeal to this mindset, it will be imperative to develop products that can be made and used efficiently, and that enable self-sufficiency, aligning with your core consumers’ values and interests

https://www-wgsn-com.arts.idm.oclc.org/insight/article/90651#page3

affordability and accessibility to sustainable propositions will be fundamental for consumers.

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/93290

Print studios are gearing up for a maximalist season with commercial florals and fresh approaches to update music with animals, surreal nautical themes and tropical desert patterns



Other links-

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91559#page2

Womenswear forecast

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/92646

Sustainability and Innovation

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/92857#page7

Kidswear Forecast Creative Reset

https://www-wgsn-com.arts.idm.oclc.org/fashion/article/91561

Kidswear Forecast Design Wise

This brand comes the closest to being an aspirational brand for ZipIt. 

The product that I am proposing, deals with how people treat their clothes and their shopping habits while also minimizing wastage in the manufacturing process. The aim is to reduce the amount of textile waste that reaches the landfills. It is a t-shirt for kids with some detachable elements such as sleeves and a hood. Kids tend to dirty and damage their clothes quite frequently. This product will allow mothers to replace the damaged parts rather than having to discard the entire outfit. Additionally, the sleeves and hood will be made separately and since they require less fabric, the fabric left over after cutting out the t-shirt can be used. Both these things will reduce the amount of textile waste that reaches landfills.

A survey will be conducted in order to understand how parents, relatives or friends shop for children, what are the things that they look for in a garment before making a purchase. Looking at secondary sources will validated the need for this product. People are becoming more and more aware about environmental conditions and demanding brands for more sustainable options. Consumers are looking for budget friendly options that are long lasting and reduce waste. Additionally, it has been seen that letting children pick their own clothes strengthens decision making and promotes independence. The product itself will create an engaging activity for kids and make dressing up more enjoyable because they will get to pick out and create fun and quirky looks for themselves. 

My future goal is to take my sustainable ideas and create them into a brand, something that does more good than harm, if at all, for the environment without asking its customers to compromise on quality or choice. In order to be able to do this, I believe I need to have a complete understanding of how a brand operates. Which is why I want to do a course that covers all aspects of fashion business and gives me sufficient knowledge to be able to run my own brand. This project will allow me to start developing my idea further and consider different aspects that are required before it can turn into a functioning business. It will help me identify my strengths and weaknesses so that I can work on them and better myself for the future.