1. Develop a buyer persona for your business.

2. Present your buyer persona(s) to class.

PART II: marketing mix profile

1. Develop a marketing mix for your business.

2. Present your marketing mix to class.

Age: 19

Gender:male

Location: Boston

Likes sport. Professionally play basketball.

Getting ready to Ironman competition.

Goals: Become more stylish and powerful

Challenges: Because studying and training he doesn’t have time to go for shopping

What we can do: offer him readymade outfits

Uiversity

Single

Gender: male

Age: 19

Location: he from Kyiv, live in apartment with his frend.

Loves working out, going to the gym and pool.

One of the best students at his university.

His parents are from Japan.

Goals: He wants to become a diplomat.

- Age: 18-35 years old

- Gender: Male and Female

- Occupation: Students, young professionals, entrepreneurs

- Income: Moderate to high income

- Location: Urban areas and tech-savvy cities

Education and Career:

- Likely to have a high school diploma or college degree

- Works in technology, design, or creative industries

- Interested in startups, innovation, and new technology

Goals and Motivations:

- Seeking fast and efficient transportation alternatives in crowded urban areas

- Wants to stand out and be seen as an early adopter of cutting-edge technology

- Interested in eco-friendly options and reducing carbon footprint

- Enjoys extreme sports and adrenaline-pumping activities

Location: Kyiv

Interested in learning English

Would like to meet native speakers on courses

London

Single

Man

Graduated from London University

Likes to work in companies

Interested in working with AI technologies

Age: 25 years old

Gender: Male

Income: average

Location:Kyiv

Interested in IT and startups.