Reese's Pieces: Small peanut butter candy with crispy outer layer.

Reese's Sticks: a product similar to wafer cookies, filled with peanut butter inside and covered with chocolate on the outside.

Reese's Miniatures: Mini version of the peanut butter cup, easy to eat.

Humorous marketing style: Brand advertising usually adopts a humorous and friendly style to enhance consumers' brand identity.

3. Holiday marketing

Seasonal products: Reese's launches limited edition products on specific festivals (such as Halloween and Christmas) to attract consumers' enthusiasm for buying.

Reese's is not only a snack brand, but also a symbol of close connection with childhood, family, friendship or personal comfort. Every time consumers enjoy Reese's, they are often reminded of nostalgic emotional memories.

Brand positioning

Children and family orientation: Kinder focuses on designing safe, delicious and interesting snacks for children. Its product packaging and taste design usually revolve around the children's and family markets, targeting young consumers and parents.

Combination of health and pleasure: The Kinder brand emphasizes that its products are not only delicious snacks, but also pay attention to the quality of raw materials, minimize additives, and convey the concept of "delicious and healthy".

Core products

Kinder chocolate bar: The classic Kinder chocolate bar is wrapped in high-quality milk chocolate with a smooth milk sandwich, which is deeply loved by children and adults.

Kinder Joy: A product that combines chocolate with toys. Chocolate has cream and a small chocolate ball on one side and a small toy on the other side, which increases the fun of the product.

Brand culture and emotions

Symbols of family affection and happiness: Kinder's brand advertisements and images often revolve around family affection, companionship and pleasure, conveying a warm and happy brand culture. It is closely connected with children and families and has become a sweet companion in many family lives.

Create surprises and experiences: Kinder brings consumers not only pleasure in taste, but also a surprise experience brought by toys through innovative products (such as Kinder Joy and Kinder Surprise). This interactive experience greatly enhances the attractiveness of the brand.

Brand positioning

High-end chocolate and dessert brand: Ferrero is famous for its high-quality and exquisite chocolate and candy products. It is positioned as a brand that provides high-quality and exquisite experience, for consumers who love food and pursue high-quality life.

Global market and diversified consumer groups: Ferrero occupies an important position in many markets around the world. Its products cover children, families and adult consumers, and meet different consumer needs through different brand series.

Core products

Ferrero Rocher: This is one of Ferrero's most famous products. The popular golden chocolate ball, with a unique combination of hazelnuts, chocolate and crispy waffles, is positioned as gifts and high-end hospitality chocolate, especially during holidays.

Brand culture

The combination of tradition and innovation: Ferrero maintains the classicity and fashion of the brand by constantly innovating in traditional formulas. For example, Ferrero Rocher combines classic hazelnut chocolate with elegant packaging, and Nutella innovates traditional hazelnut sauce into a global product that can be applied.

Family and inheritance: Ferrero was founded by the family and has always maintained the tradition of family management, which injects strong family values into the brand. Ferrero's brand story is closely related to the family background of the company, emphasizing family, inheritance and quality.

Luxury and sharing: Ferrero Rocher and other products have become the preferred gifts for festivals, parties and special occasions through their elegant packaging and high-end feeling. The brand advocates enhancing interpersonal relationships by sharing chocolate.

Brand positioning

Square chocolate: Ritter Sport's classic square packaging is its largest brand logo, and its unique shape design makes it easy to carry and share. The brand's propaganda slogan "Quadratisch. Praktisch. Gut. ( Square, practical and delicious) highlights the characteristics of its chocolate.

High quality combined with the mass market: Ritter Sport is positioned to provide high-quality chocolate at the same time, but also maintains an affordable price, attracting a wide range of chocolate lovers. Its products are considered to be the representative of high-end chocolate in the mass market.

Core products

A variety of flavors of chocolate: Ritter Sport provides a wide range of flavors, from classic milk chocolate, hazelnuts, almonds, to more innovative flavors such as mint, yoghurt, dark chocolate, etc., to meet the taste needs of different consumers.

Featured chocolate series: In addition to regular flavors, Ritter Sport also launches limited editions and seasonal flavors, such as special fruit flavors in summer or spicy flavors in winter. These innovative products further enhance the attractiveness of the brand.

Brand culture

Combination of innovation and tradition: Although Ritter Sport is famous for its classic square chocolate, it has been investing a lot of energy in innovative flavors and packaging design to ensure that the brand can adapt to the needs of modern consumers while maintaining its traditional craftsmanship and high quality.

Competitive advantage: M&M's diversified product tastes and forms (such as peanuts, milk chocolate, crispy skin, etc.) and the wide international popularity of the brand make it a strong competitor of Reese's.

Market positioning: Similar to Reese's, the main target group of M&M's is also young people and casual snack consumers, especially in the gift market during the holidays.

Competitive advantage: Snickers not only provides a delicious chocolate experience, but also uses its "fullness" as a selling point. The advertising focuses on the "hungry" function, giving it an advantage in the field of casual snacks and fast energy supplement food.

Market positioning: Snickers is aimed at consumers who need to replenish energy, and is usually positioned as energy snacks for sports, outdoor activities or work.

Competitive advantage: Butterfinger attracts many consumers similar to Reese's with its unique taste and peanut butter elements, especially those who like chocolate and peanut combinations.

Market positioning: Butterfinger is mainly for consumers who like strong taste contrast, and has a certain overlapping consumer group with Reese's.

Competitive advantage: Twix is characterized by the unique combination of chocolate and crispy biscuits, attracting consumers who prefer mixed taste. Its double packaging also makes it a popular choice for sharing snacks.

Market positioning: Twix often competes with Reese's in the casual snack and shared snack market, especially on the chocolate snack shelves in supermarkets and convenience stores.

- Concept : Reese is not only a snack, but also a symbol of joy shared by family and friends. I wanted to show Reese's as a way to connect with people's emotions by focusing on scenes like family gatherings or friends' gatherings.

- Visual elements : Some family scenes and highlights Reese's products as shared enjoyment.

- Animation style : Use bright colors and soft lines to create a comfortable atmosphere, suitable for children and family audiences.

- Concept : Reese is an essential part of the holiday celebration. I thought we could put some elements around the holiday theme and show the joy and sweetness that Reese brings.

- Visual Elements : Design holiday scenes, such as Halloween or Christmas, with children, family and friends sharing Reese's.

- Concept : Reese is not only a snack, but also a part of cherished childhood memories. It depicts growing moments in the lives of kids and Reese's.

- Visual elements : Scenes depicting children interacting with Reese at different life stages, such as their first tasting, sharing with friends, or sneaking food at school lunch.

At the same time, the eighth piece has also been modified. My tutor suggests changing it to something else that makes me feel lucky, but the original one doesn't quite fit.

After the little girl takes Reese's and eats it, her brain will be filled with the good memories about Reese's, the happy time when she was young and her parents were together, the happy time when she was celebrating with her friends, and the lucky moment of buying one and getting one free with Reese's, so that the little girl can forget the memories that make her feel sad and become happy again. Finally, this Reese's guy's mission is complete. Mission complete success!

PhD Nutrition pursues simplicity, professionalism and modernity in vision, and builds brand recognition through color, font, image and other elements.

Brand Logo:

"PhD" uses a modern sans-serif font to reflect the overall cleanliness and professionalism.

The small red hexagon to the right of the Logo (representing the molecular structure).

Color Palette:

Main color: white + black

Auxiliary colors: Red, gold/brown (representing chocolate, caramel, etc.)

Packing style:

Smart Bar adopts bright packaging, the overall simplicity and modern, highlighting product attributes.

Key messages are highlighted (e.g., "20g Protein, Low Sugar") in line with the design of sports nutrition.

Each flavor uses a different main color (such as brown for chocolate and yellow for caramel) for quick consumer identification.

Logo & Colors

Logo design: BombBar uses simple black handwriting to convey a natural and healthy brand sense.

Color system:

White background + (yellow, blue, pink) to enhance the sense of youth and health.

Different colors represent different tastes, intuitive and easy to recognize.

Packaging Design

Simple + modern sense: the emphasis is on "Clean Label", and the key information such as "no sugar, high protein, low carbohydrate water" is highlighted on the packaging.

The product map is intuitive: there are usually cut protein bars or core ingredients (such as nuts, chocolate, berries, etc.) on display to enhance appetite.

Social media friendly: Bright colors for visual marketing platforms like Instagram and TikTok.

Brand Positioning

Brand Philosophy

Healthy Snacking: provides sugar-free, artificial additives without high protein snacks, suitable for fitness people, low-sugar diet, ordinary consumers.

Clean Label Nutrition: Simple formula, natural ingredients, avoid hidden sugar, artificial flavor and so on.

"Vital Bite helps the younger generation gain energy to be productive, healthy and fulfilled in a fast-paced life."

• Better-for-You

• Low sugar, high protein, no addition, so that consumers enjoy delicious while taking care of health.

• Deliciousness First

• Healthy food should not be at the expense of taste, and Vital Bite insists on delivering truly tasty protein bars.

• Energy & Youth

• A fast-paced lifestyle for young people,

• The design is more in line with young people's aesthetic, simple and beautiful.

Starting point: Attract more kids and young adults who like to collect Reese's elements.

• Reese's puzzle

• The pattern appears randomly according to the brand illustration, and if you are lucky, you can draw all the illustration patterns, but you may also draw the same ones. Stimulate customer desire to buy.

  
  

• Reese's key chain

  With logo and illustrated characters as the main badge pattern, children and young people interested in Reese's elements can carry key chain pendants anywhere or collect them at home.

Starting point: We hope that through the promotion of Vital Bite, more young people can love the brand, and at the same time can eat healthier and more delicious chocolate protein bars.

Vital Bite Packaging: Unlike other protein bar packaging, the brand has adopted a larger packaging option, containing two to three protein bars in a bag, which can completely replace the need to maintain the body or crave a dessert feeling full.

Vital Bite posters: Putting up posters near the gym can attract more target groups to learn about the brand, improve brand publicity and attract accurate customers.

Vital Bite Paper bag: If the products bought in physical stores can get tote bags, we choose to be harder than ordinary paper bags, can be better recycled many times will not break, but also a more environmentally friendly way.