Excercise 1 (Autumn 2017) by Sirkku Rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4 Tehty sitkeydellä en-us 2017-09-05 07:48:16 UTC 2025-10-19 02:31:43 UTC hello@padlet.com How might the following organizations use marketing research? Be specific. sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654595 2017-09-05 07:50:06 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654595 SeAMK Business School sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654813 2017-09-05 07:51:18 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654813 Citymarket sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654902 2017-09-05 07:51:44 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654902 Provinssi festival sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654946 2017-09-05 07:52:00 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654946 A Gourmet restaurang sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654985 2017-09-05 07:52:13 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184654985 H&M sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655034 2017-09-05 07:52:30 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655034 A Spa sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655140 2017-09-05 07:52:49 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655140 A Fitness Center (Fressi etc.) sirkku_rantalainen https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655275 2017-09-05 07:53:29 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/184655275 A fitness center https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837049 - Number of Competitors in the area (including prices and equipment, offers etc.)
- demographic structure (percentage feemales/ males, age, income)
- customers preferences (through a questionnaire: expectations (e.g  
opening hours, courses) concerning a fitness center, goals)
- how many people do sports in seinäjoki? Are there potential customers
- think about promotion and where (social media, poster, TV...)
- 4 P´s
- think about what special offers we should have?
- analysis of best location/ place
]]> 2017-09-19 12:01:17 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837049 Citymarket https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837386 - questionnaire (e.g. confidence with service, quality of products, private information e.g. age, frequency)
- analyze data of loyalty programs (amount, frequency, age, categories, employment status, acceptance of special offers)
- analyze competitors, their special offers and product portfolio


]]> 2017-09-19 12:02:22 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837386 Provinssi festival https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837775 Questionnaire about most famous kinds of music, time, place, food, merchandise - primary research
Analysis of questionnaire --> what acts to invite to the festival

Place for festival: Help of city administration

Competitors Research 

Financial issues: sponsorships

Social Media: Promotion, Surveys, Ticket Sale]]> 2017-09-19 12:03:37 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837775 H&M https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837832 - expansion of the market
- competition analysis
- acquire new customers
- trend analysis / stay up-to-date
- quality research
- cooperation with several designers 
- calculation of prices
- cultural challenges]]> 2017-09-19 12:03:50 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837832 gourmet restaurant https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837955 - qualitative research
- convenience sample (questionnaires for customers)
- internet surveys
- tastings with target groups
- compare with competitors (prices, offers)


]]> 2017-09-19 12:04:08 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188837955 Analysis of questionnaire https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838666 2017-09-19 12:06:30 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838666 A spa https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838744 2017-09-19 12:06:41 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838744 A spa https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838745 The]]> 2017-09-19 12:06:41 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838745 A spa https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838751 They use marketing research ]]> 2017-09-19 12:06:43 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838751 A spa https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838758 Quantitive research: 
-  how many spare time people have
-  how much money they want to spend 
-  what they want to do there (massage, sauna, pool...)
- do they want to come back again?
- Find out in which period of the year they are more likely to visit the spa
- Best location for the spa
- Extra-services
- Our target group]]> 2017-09-19 12:06:43 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188838758 SeAMK Business school https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188839038 - improve learning environment, acquire students
- partnerships with companies 
- demand trend, course strategies 
- final evaluation of graduates and feedback by and for tutors and staff
- social media]]> 2017-09-19 12:07:30 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188839038 Spa https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188840476 - Entrance control with chips in wristbands
- develop statistics: How many people come during the day/at night/stay over night? 
- Who entered? A men or a woman? Which age?
- Which services are mostly booked?]]> 2017-09-19 12:11:48 UTC https://padlet.com/sirkku_rantalainen/rs7v7nrd6pw4/wish/188840476