ENGR90021: Block 3 Planning Document by Michael Belbruno https://padlet.com/mbelbruno1/rrgl4p40nldja864 en-us 2022-08-31 03:08:25 UTC 2022-09-07 02:39:17 UTC hello@padlet.com What do you know about your country? mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277154859 The Philippines:
- South-Ease Asia
- Asean economies
- High pet ownership ~86% (Statistica, 2022)
- 81% of Filipinos have a dog in the house (Statistica, 2022)
- 50% of Filipinos have a cat in the house (Statistica, 2022)
- Used to be a Spanish colony
- ~7,500 islands (~2,000 inhabited)
- Capital (Manila) highest pop. density city in the world
- Lots of stray dogs & cats (rabies)*
- Filipinos conducted nearly 7 million pet-related Google searches in the first 9 months of 2021
- Avg income in Philippines ~AUD$14,000 p.a.
- Avg disposable income in Philippines ~AUD$5,000 p.a.
- Filipinos spend ~AUD$800 p.a. on dog food (16% of disposable income)

- 5% of surveyed pet owners indicated they purchased GPS tracking technology for their pets (Statistica, 2022)

- 28% of people in the past 12 months got a pet to improve their mental health (Statistica, 2022)



]]> 2022-08-31 03:09:46 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277154859 What stakeholder groups can you identify in your country? mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155356 - Cat owners
    - In Manila
- Dog owners
    - In Manila
- Retail owners
    - Pet necessities (food, medicine)
    - Pet luxuries (accessories, trackers etc.)
- Pet care providers
    - Vets
    - Pet hospital staff
- Pet walkers / sitters
- Product market regulators
    - Govt. officials
- Advertising companies
- Competing product manufacturers]]> 2022-08-31 03:10:15 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155356 Who in the group is going to pursue which stakeholder group? mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155686 2022-08-31 03:10:35 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155686 Cat Owners mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155775 Lachlan Siouclis

- 50% of surveyed individuals indicated they owned a cat]]> 2022-08-31 03:10:41 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155775 Dog Owners mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155848 Sibi Pugalenthi

- 81% of surveyed individuals indicated they owned a dog]]> 2022-08-31 03:10:45 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277155848 Retailers mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277156001 Ancy Lu

- Pet shop - PH
- 49% of surveyed individuals indicated they purchased their pet care products from a specialty pet care store (Statistica, 2022)
- 49% of surveyed individuals indicated they purchased their pet care products from a supermarket or convenience store (Statistica, 2022)
- Only 7% of surveyed individuals indicated they purchased their pet products via online channels (Statistica, 2022)

]]> 2022-08-31 03:10:55 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277156001 Care Providers mbelbruno1 https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277156139 Michael Belbruno

Pet carers considered a luxury expense
- Most pet care administered by healthcare providers (vets)
- Veterinary Activities revenue projected to AUD$30.78 Million in 2022 (Statistica, 2022)
- ]]> 2022-08-31 03:11:01 UTC https://padlet.com/mbelbruno1/rrgl4p40nldja864/wish/2277156139