Cycle Resp e-MTG //P3// Janv 2023 by Mathilde Pasty

Cycle Resp e-MTG //P3// Janv 2023 by Mathilde Pasty https://padlet.com/pastymathilde/RWP3J23 Conçu en complément du support Cégos - les temps forts de la formation en-us 2023-01-23 10:20:50 UTC 2026-02-20 17:49:50 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png Exemples Stratégies RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013633 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013633 Dior en RA sur Snapchat pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013634 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013634 Best Cases / Nestle & relation client pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013636 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013636 Best Case en Vidéo : le Slip Francais pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013637 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013637 Karcher best case pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013638 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013638 Contexte : marques & consommateurs # Meaningful Brands pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013639 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013639 Customer Journey / contenu / Omnicanalité pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013640 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013640 l'histoire des RS en Vidéos pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013641 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013641 Débat pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013642 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013642 Usages : ATAWADAC pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013644 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013644 Rappels : Parcours de conviction pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013645 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013645 Contexte : Tendances conso 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013650 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013650 IB/OB pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013651 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013651 Chiffres cles du web et des RS 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013652 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013652 Chiffres clés Rs / Oct 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013653 Cf : Blog Digidmind
https://blog.digimind.com/fr/tendances/chiffres-cles-reseaux-sociaux-france-monde]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013653 Classement 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013655 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013655 Bilan Global MAJ OCT 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013656 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013656 Bilan Global France 2022 . pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013657 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013657 1. minute Web 2021 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013658 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013658 BREF : panorama des RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013659 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013659 Usages Medias / Réseaux / generation pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013660 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013660 Harris Social Life 2019 // Social personae pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013661 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013661 Post Parfait Facebook pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013663 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013663 best off animation facebook pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013664 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013664 Le Post parfait FCBK pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013665 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013665 Post Instagram parfait pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013666 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013666 Différents formats Instagram, reels, IGTV etc pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013667 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013667 5 générateurs pour trouver les meilleurs #instagram pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013668 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013668 Tweet parfait pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013669 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013669 Moments Twitter pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013670 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013670 Post parfait Linkedin pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013671 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013671 Bonnes pratiques linkedin pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013672 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013672 Tips de Posts Linkedin pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013673 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013673 Linkedin best Practises pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013674 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013674 Linkedin : optimiser sa page pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013675 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013675 Ex Story Snapchat pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013677 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013677 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013678 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013678 Snapchat pour les marques pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013679 https://www.producteurasucces.com/post/comment-mettre-en-place-une-strategie-de-communication-sur-snapchat]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013679 Percer sur Snapchat pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013680 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013680 Snapchat / AR/ E commerce pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013682 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013682 Comprendre TikToK pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013683 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013683 Tik tok pour les marques pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013684 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013684 Best Practises Tik Tok pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013685 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013685 10 règles pour bien choisir ses KPI pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013686 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013686 Mesurer l'impact + ROI de son contenu avec Google Analytics pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013687 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013687 Choisir ses KPI pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013688 L'approche MACRO ]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013688 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013690 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013690 KPI pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013691 TO DO :
Quels indicateurs en fonction de vos objectifs ?

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013691 Wooclap pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013692 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013692 Ateliers pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013693 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013693 Check In / ce que vous savez de la com sur les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013694 Cliquez en dessous]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013694 Etape 1 de la stratégie = Atelier: Benchmarck / Rapport d'étonnement pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013695
Contribuez svp Via Padlet
https://padlet.com/pastymathilde/audit

en mettant SVP votre prenom + entreprise (s) choisie(s)

En solo

Choisir une entreprise / marque B2B / B2C

La votre, un concurrent ou une proposée en fin de ce post ou autre ??

Durée : 30 minutes+ re médiation de 2 ou 3 cas

Question : Audit -analyse/ rapport d'étonnement tous réseaux sociaux
- partir de google -> Site et plug in sociaux
- quels RS ? aller sur ls RS
- votre compréhension de la cible, des enjeux ( com institutionnelle, commerciale, relation client etc) et donc du choix des réseaux
- quels KPI ( Données quanti observées ex Nb abonnés / fans, interactions, Best of Post etc)
- est ce le même contenu sur tous les réseaux ? ou different ? en quoi ?
- engagement sur les RS ( y a t il bcp d'interactions, profondes ou légères ???)
- quelles mécaniques d'animation éditoriale / quels contenus fonctionnent les mieux ?? Pourquoi ?
- Synthèse : votre avis / ce qui marche et comment optimiser

Exemples :
B2C

Veja
https://www.e-marketing.fr/Thematique/cross-canal-1094/Breves/Brand-Content-du-Storytelling-au-Storyliving--351753.htm

Oasis
https://www.youtube.com/watch?time_continue=3&v=FjYJDqOfo78&feature=emb_logo

Candia : Les laitiers responsables
https://www.ladn.eu/adn-business/experts-metiers/branding/image/design-global/case-study-candia-reinvente-faire-face-nouvelles-marques-engagees/

Lego
https://image.slidesharecdn.com/legoseriousplay-140516235522-phpapp01/95/cocreation-on-speed-with-lego-serious-play-29-638.jpg?cb=1400284766

Epices Rollinger
https://www.epices-roellinger.com/fr/taxons/melanges-epices

Nike Mc Fly

Gatorade

Netflix

L'occitane
https://www.youtube.com/results?search_query=l%27occitane+brand+content

Yves Rocher

Ligier

B2C

Philipps Lighning

Steelcase 360°
https://testconso.typepad.com/brandcontent/2013/10/best-of-brand-content-steelcase-et-lespace-de-travail.html

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013695 Atelier : Promesse + calendrier ( + Hashtag en option) pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013696 1. choix d'un persona prioritaire ( cf P1)
2. Why ? Quelle promesse editoriale / Globale / par reseau
3. reflexion sur le planning editorial via Google slide

Chacun renomme son propre doc et enregistre sa version

https://docs.google.com/spreadsheets/d/1ZP0-of_8ef3Iiaxb4ulYLiWCMZxGxB7MPYVqlnG2F28/edit#gid=195068607]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013696 Trouver les bons Hashtags avec 3 outils gratuits pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013697
https://hashtagify.me/

https://www.all-hashtag.com/

https://influencermarketinghub.com/instagram-hashtag-generator/
( a partir d'une photo uploadéee)

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013697 Atelier 2 : Du Sweetspot au Calendrier éditorial pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013698 30 minutes puis re mediation

Soit Sur 1 reseau
Soit Multi réseaux
Optionnel : raisonner Multi rseaux + Site / Blogs ou Autres touchpoints

1 semaine ou 1 mois type
penser à la part de contenu propriétaire ( commerciaux, recherche ou rse etc) , UGC et curation
Multi réseaux ou mono reseau en onction de ce que vous utilisez
1. En utilisation mon Template via Google Sheets
https://docs.google.com/spreadsheets/d/1ZP0-of_8ef3Iiaxb4ulYLiWCMZxGxB7MPYVqlnG2F28/edit?usp=sharing

2. ou en créant gratuitement un compte sur Trello et en vous inspirant de l'exemple ci dessous
https://trello.com/b/IP3MvqYp/template-content-calendar]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013698 Atelier : trouver / enrichir son sweetspot editorial pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013699
Trouver votre sweetspot editorial
Les questions que vous devez vous poser pour définir ce qui vous rend remarquable :

Quels sont mes atouts ?
Quelles valeurs je partage ?
Quelles sont mes plus grandes réussites ?
Quelle est mon expertise la plus pointue ?
Pourquoi suis-je apprécié ?
En quoi puis-je être leader sur mon marché ?
Comment me donner les moyens d’être innovant ?

Les règles d’or d’une stratégie de positionnement

Se concentrer sur ce que je fais de mieux
Ne pas suivre de trop près ce que font mes concurrents (regarder plutôt ce qu’ils ne font pas)
Savoir dire non (à la demande de certains clients, à une offre de partenariat, à la création d’un produit ou d’un service,…)
Connaître parfaitement les besoins de mes persona
Quelles réponses, quelles propositions de valeur apporter à leurs problématiques

Atelier :30 Minutes puis re médiation de quelques cas

Au global des réseaux
Sur le réseau que vous animez

Quelle ligne éditoriale ?
Légitime, différenciante, perenne

|
Quelle Promesse éditoriale ? |
A résumer en 1 phrase idéalement = ce que vous apportez à ceux qui vous suivent
|
|
|
Quel registre ? didactique, ludique, expert etc

Champ lexical ?
|
Quels types de contenu ? ( quelle part affecter image Vs texte etc)

Quelle part : contenu propriétaires / curation / UGC
| Image
| texte
| vidéo
| application
| livre blanc
| infographie
podcast
webinaire
Tuto
Quizz
Challenge / concours
UGC
| doc
|
|
| etc
|

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013699 Atelier : Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013700 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013700 Brain Storming // Contenu // Sweetspot editorial // Omnicanalité pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013701 1- REX
Promesse

Réalisation

Perception

Persona
-

Why :

Arc partenarial : nouvel acteur a intégrer ???
+ salon go entrepreneurs

2-PERSONA
Claim :

Douleurs / Freins
Accélérateur / Bénéfices ;

-> Insight

Format contenu :

Experience et interactions
Implication/ interaction
-
3- INSIGHT
Plafond de de verre : ce que l'on doit lever u minimiser ( difficulté/ pain Point)
ou
ce sur quoi l'on peut s'appuyer ( atout, différenciation etc)

4- La question de la complémentarité du discours / message : Storytelling entre les points de contacts

5- PROMOTION / soutien Pub
mediatisation
Orgagique + Dark Post / Paid

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013701 Faire sa veille & repartager sur les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013702 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013702 Modele calendrier redactionnel pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013703 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013703 Atelier / Analyse ligne éditoriale pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013704 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013704 Atelier 5 Bis : stratégie RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013705 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013705 Atelier / cas Digital Influence pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013706 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013706 RDv sur Wooclap pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013707 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013707 Social Media Stratégie pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013709 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013709 Etapes de la stratégie pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013710 https://blog.digimind.com/fr/insight-driven-marketing/les-13-etapes-pour-reussir-votre-strategie-de-content-marketing]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013710 Un exemple francais ... Décathlon +45Sec pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013711 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013711 Etapes Clés / synthèse pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013712

1 -Faites un Audit / benchmarck de votre univers : Type dignostique 3C-> SWOT
2- Définissez votre audience cible#persona

2 - Créez vos espaces
3- Réfléchissez à votre charte réseaux sociaux + gouvernance de crise su necessaire
3- Outillez vous Social Dashboard / outils de veille & outils de pilotage projet

4 - Content is King -> Stratégie éditoriale + contenus:quelle promesse pour interresser vos cibles & durer..

5- Concentrez-vous sur quelques réseaux sociaux clés

6- Organisez vous
7 - Déterminez vos KPI & Mesurez vos résultats

8 - Ajustez vos tactiques
9- Faites connaitre vos actions / valorisez vous progrès & succès en Interne
10- Pédagogie et embraquement des autres / comex etc

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013712 BREF : Trouver sa ligne éditoriale # Content is King pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013713 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013713 Content Management Matrix pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013714 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013714 AIDA / Content pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013715 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013715 Funnel Digital pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013716 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013716 Contenu / Funnel pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013718 TO DO : Ventiler le contenu Vs étapes du Funnel Digital et expliquez

Quels contenus VS Etapes du parcours # Funnel Digital]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013718 Au commencement etait ... la Cible#le persona#C'est quoi un Persona pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013719 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013719 Persona pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013721 https://www.ideagency.fr/blog/template-persona-marketing]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013721 Sweet Spot Editorial pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013722 YT : Joe Pulizzi
-> 7.30 min
https://www.youtube.com/watch?v=4xcgf_1ZsNU

Définir / affiner son sweet spot… Dans quel domaine êtes-vous le meilleur ? le leader ? Qu’est-ce qui rend votre offre / positionnement remarquable ? Cela vous permettra de définir votre sweet spot et de mettre en place des contenus uniques.

TO DO :
1. Trouver / Enoncer 5 Thématiques / Pilliers éditoriaux : ]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013722 Tableau de synthèse contenus pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013723 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013723 Bref : Do's selon Hubspot et Scoop It pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013724 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013724 Objectifs & Formats contenus pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013725 TO DO :
1. Choisissez un persona et expliquer le choix de tel ou tel réseau
2. Quel type de contenu / Réseau
3. Quelle tonalité + Différenciation
(Expert / Didactique, Humoristique, Emotion etc)]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013725 Contenu et Funnel / parcours pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013726 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013726 Quelques formats engageants sur les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013727 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013727 Ressources + exemples creation de contenus engageants pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013729 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013729 Synthese Charte editoriale pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013730 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013730 Modele calendrier editorial pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013732 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013732 BREF pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013733 Pour définir cette zone, il vous faudra identifier trois éléments :

Votre offre
Les besoins de votre cible
L’offre de vos concurrents

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013733 Rappel c'est quoi un insight pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013734 "c'est une attitude ou croyance profonde de consommateurs, qui joue comme un frein ou comme une motivation à un comportement, sur laquelle le marketing va chercher à agir pour définir une offre ou construire une promesse publicitaire »
Ex : « Quand je sors le soir boire un verre avec mes amies, j’aime que mon maquillage dure toute la soirée. Rien de pire que de devoir se remaquiller aux toilettes ! »]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013734 Content Templates pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013735 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013735 Brand content : le guide pas à pas pour tout comprendre pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013736 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013736 Charte éditoriale : des exemples pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013737 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013737 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013738 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013738 Bref : un bon résumé sur DIGIMIND pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013739 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013739 Bref : Check List veille e reputation pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013740 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013740 BREF : Arbre decision crise / EX1 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013741 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013741 Modele Charte Modération RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013742 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013742 Crise e reputation / Arbre de decision + pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013743 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013743 Charte Réseaux Sociaux Fondamentaux pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013744 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013744 Charte de modération pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013745 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013745 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013746 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013746 e reputation pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013747 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013747 E reputation Do's pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013748 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013748 E reputation / exemple de gestion d'incident pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013749 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013749 Rappels pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013751 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013751 BREF : Arbitrer entre les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013752 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013752 Chiffres essentiels des RS France pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013753 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013753 Profil des RS pp31+ pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013754 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013754 Arbitrer entre les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013755 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013755 Focus Profil 15-25 RS 2021 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013757 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013757 VU des RS 2021 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013758 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013758 Harris Social Life 2020 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013759 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013759 Faire sa veille RS / Webmarketing pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013760 Publigeekaire, Le blog du CM, Mashchable, Wired, JDN, Creapills, daniel Bo, Joe Puzzili, Hub Institute, Presse-citron, Petit Web, ]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013760 Meilleurs outils de veille et de curation pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013761

Feedly : le plus connu.

Google Alert : le plus simple.

Scoop.it : le mieux outillé

Pearltrees : le plus pédagogique.

Paper.li : le plus pratique.

Pinterest : le plus Social Media.

Flipboard : le plus beau.

Hubspot : le plus "Inbound"

]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013761 Organiser son dispositif Veille / 3 outils fondamentaux : Feedly, Tweetdeck, Google Alerte pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013762 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013762 Veille / Feedly pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013763 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013763 Brief Normé ( Base 2013 ) pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013766 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013766 Achat d'espace Programmatique pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013767 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013767 Faire un Live Multi réseaux sur les RS pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013768 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013768 FAQ : Les Formats Vidéo Instagram pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013769 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013769 Nouveautés Linkedin pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013770 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013770 Creer un post instagram avec Canva pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013771 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013771 Deezer Podcast pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013772 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013772 Comment créer un Podcast pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013773 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013773 Web series #animation pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013774 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013774 Créer et lancer son Podcast pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013775 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013775 Meilleurs Podcast francais pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013776 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013776 Podcasts pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013777 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013777 Creer une campagne sur Instagram ( pas à pas ) pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013779 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013779 Pourquoi choisir Twitter / Pro pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013780 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013780 Linkedin Insight Tag pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013781 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013781 Tag management ( GB) pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013782 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013782 GTM / Data Studio pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013783 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013783 GTM / Vidéo 1m pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013784 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013784 La publicité sur Whatssapp pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013785 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013785 Tendances 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013787 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013787 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013788 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013788 Linkedin Marketing Labs pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013789 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013789 Programme pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013791 Nouveaux usages...
Communication & digital : l'impact sur l'entreprise et sur les métiers
Définir la stratégie medias sociaux.
Sécuriser l'e-réputation de l'entreprise]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013791 P1 : Suite & Fin / Kick Off P2 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013792 Cf Support P1]]> 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013792 Ou en êtes vous ? pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013793 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013793 adresse google Slide pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013795 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013795 Support de stage pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013796 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013796 tendances 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013799 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013799 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013800 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013800 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013801 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013801 Les chiffres du marketing d'influence 2022 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013803 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013803 Ambassadeur de marque : quesaco ? pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013804 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013804 Qui sont vos ambassadeurs ? pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013805 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013805 Guide de l'influence 2021 pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013806 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013806 Guide marketing de l'Influence / Hubspot pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013807 2023-01-23 10:20:50 UTC https://padlet.com/pastymathilde/RWP3J23/wish/2453013807 Outils pastymathilde https://padlet.com/pastymathilde/RWP3J23/wish/2453013808 Hivency
Traackr
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