https://padlet.com/osheendodwani23/loreal Industry analysis of L'oreal en-us 2018-11-08 19:06:06 UTC 2018-11-12 12:39:42 UTC hello@padlet.com osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302336177 L'Oreal Paris, brand division of L'Oreal S.A. is a beauty care company based in Paris, France that specialises in high end quality products for men,  women and children. It encompasses of the five major beauty categories - hair color, hair care, hair style, skin care and cosmetics.]]> 2018-11-08 21:11:08 UTC https://padlet.com/osheendodwani23/loreal/wish/302336177 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302342695 BECAUSE YOU'RE WORTH IT]]> 2018-11-08 21:28:32 UTC https://padlet.com/osheendodwani23/loreal/wish/302342695 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302345321 The global beauty market grew an estimated of four percent as compared to the last year. As of 2017, Asia and Oceanica were the industry leaders, accounting to about 40 percent of the global market with the market value of 141 billion dollars.]]> 2018-11-08 21:35:54 UTC https://padlet.com/osheendodwani23/loreal/wish/302345321 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302349667 The manufacturing of beauty products is controlled by a handful of multinational corporations - L'Oreal, Unilever, Procter and Gambler Co. , The Estee Lauder Companies, Shiseido Company, and Lancôme to name a few. L'Oreal was the leading manufacturer in the industry generating 28.6 billion us dollars revenue last year.]]> 2018-11-08 21:49:47 UTC https://padlet.com/osheendodwani23/loreal/wish/302349667 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302352433 Beauty industry is under massive disruption. Social media has totally changed the way in which brands connect with customers. The industry has quickly moved from the prdoct based model to the experience based model. L'Oreal has allocated its 30 percent digital share to media channels as nowadays people search online for prodcuts and guidance rather than one on one conversation]]> 2018-11-08 21:58:58 UTC https://padlet.com/osheendodwani23/loreal/wish/302352433 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302367327 2018-11-08 23:03:43 UTC https://padlet.com/osheendodwani23/loreal/wish/302367327 osheendodwani23 https://padlet.com/osheendodwani23/loreal/wish/302369307 L"Oreal's stratergy for winning against the competitors was mainly acquisitions. L'oreal bought the leading brand in China Garnier to stay ahead in the market, it did the same in other parts of the world too. For example NYX in North America, Niely in Brazil. L'oreal is also leading in the R&D department with 105 patents and 3.782 reseachers. L'Oreal also benefitted through social  media by gaining the maximum number of followers. The following video also tells us more in detail about the competitive success of L'Oreal.]]> 2018-11-08 23:14:11 UTC https://padlet.com/osheendodwani23/loreal/wish/302369307