Activity 2 - Chapter 4 by Norjihan Kamil https://padlet.com/norjihankamil/rogwo82up5ak en-us 2018-11-11 13:00:05 UTC 2018-11-12 15:20:48 UTC hello@padlet.com P&G norjihankamil https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976261 Demographics: 
Family size 2 and above, and all ages from babbies, teenagers to adults
Targeted to upper, middle and lower class people; from housewives, white and blue collared 

Psychographics:
Traditional
Conservative
Fun 
Love sports
Practical
Loyal]]> 2018-11-11 13:12:39 UTC https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976261 Unilever norjihankamil https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976377 Demographics: 
Family size and broad range of people
Targeted to upper, middle and lower class people; from housewives, white and blue collared 

Psychographics:
Conservative
Fun 
Love sports
Traditional
Practical
Loyal



]]> 2018-11-11 13:13:50 UTC https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976377 Starbucks norjihankamil https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976966 Demographics:
Students and working class from white and blue collared
Age 13 to 17
Age 18 to 24 
Age 25 to 40
Male and Female

Psychographics:
Hip
Fun 
Social 
Loyal]]> 2018-11-11 13:18:46 UTC https://padlet.com/norjihankamil/rogwo82up5ak/wish/302976966 Costa Coffee norjihankamil https://padlet.com/norjihankamil/rogwo82up5ak/wish/302983881 Demographics: 
Working adults 
Targeted to professionals

Psychographics:
Coffee enthusiast
Fun 
Social 
Professionals
Office worker]]> 2018-11-11 14:22:14 UTC https://padlet.com/norjihankamil/rogwo82up5ak/wish/302983881 Q&A https://padlet.com/norjihankamil/rogwo82up5ak/wish/302988975 1.      Are there actual differences in the product or service attributes? 
2.      Are there differences in how they are marketed?  What are those differences?
3.      Do you think using a different marketing approach has worked?

 

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