https://padlet.com/jeffolee7/rmx1xtp7vvisqc72 Examine the 2 case studies of effective digital marketing en-us 2020-11-05 13:30:13 UTC 2025-04-24 08:23:26 UTC hello@padlet.com https://padlet.net/icons/png/1f36d.png izzulhelmi https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896919911 Obama Campaign:
- He used internet and social medias to build relationships with his supporters and developed an upfront, personable and face-to-face quality that gave his supporters a sense of security and trust. The supporters would then invite others in the local community to support him.

Australia Campaign:
- Different from normal office jobs. Job application doesn't need any past experiences. Title of the job attracts people to find out more about it.

]]> 2020-11-06 07:31:06 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896919911 ryanlimcovers https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920109 Reasons for success:
(Obama Campaign)
- Obama is well known especially since he is running for presidency at the point of time, and also he focuses more on interactions and communications by using the source of social media and assuring them what he can provide for the country

(Best Job In Da World)
- It appeals to everyone by having a very intriguing main title of Best Job in Da World since most people will be sick and tired of their current jobs or those that are jobless, also captures the attention of applicators with stuff like huge amount of salary, free villa stay etc.
Basically toying with human's feelings and naiveness to achieve success]]> 2020-11-06 07:31:10 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920109 desmondm1911 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920306 Reasons for success:
Mass appeal (potentially life changing opportunities)

Characteristics:
Appeals to the digital generation by interactions in their familiar platforms (social media)

Strategy:
Appeal to the younger generations by giving them something different from the same old same old (Lifechanging job for the Australia one)

(Advocates for freedom and rights for the younger & liberal audiences as compared to the conservative older people, aka republicans)

]]> 2020-11-06 07:31:20 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920306 darrentys24 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920370 Best Job in the World
Reasons for success:
Appeals to many people who works, people are always searching for their "Dream Job" the name itself suggests "Good Life" thus many people will be attracted to it as it is a life changing opportunity.

Obama
Reasons for Success:
TLDR; He is more engaging & he uses social media more often compared to other.]]> 2020-11-06 07:31:23 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896920370 sandrachoong20 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896921218 Reasons for its' success
Obama : They used less non traditional marketing methods to appeal to audiences. He is very engaging with his fans, uses current up-to-date platforms to keep up with people.

Best Job : They used an interactive and engaging method to market to their audience, by allowing them to participate more and allowing them to provide most of the content. Using common and easy to understand tagline to attract people's attention.


]]> 2020-11-06 07:32:09 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896921218 weiijjiee https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896921849 Obama campaign
- Utilise communications with the citizen to gain their trust and has forward thinking, understands the important of digital media impact

Selective keywords to entice people


]]> 2020-11-06 07:32:44 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896921849 185034r2 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922096 reasons fo success:
too many sharing social media posts.
and Obama also involves the america society.he uses more new media marketing rather than the traditional way.

strategy:
Obama wants connect and communicate to society better in a modern way.]]> 2020-11-06 07:32:58 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922096 182606u2 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922200 Obama's Campaign

Reasons for Success:
They were able to make good use of the data collected, find out new ways to engage his supporters. They were also able to maintain a good relationship with the consumers through every interaction they had.

Characteristics:
Use Technology Strategically,
Integrate Research Methods,
Build a Relationship with your Customers.

Strategy:
Make good use of non-traditionally marketing, create interaction with their consumers. Maintain a good relationship with consumers.


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Best Job in the World's Campaign

Reasons for Success:
Was able to capture consumers attention with a unique selling point. Made good use of UGC.

Characteristics:
Made good use of social media.











]]> 2020-11-06 07:33:05 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922200 hzltan1201 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922680 Obama campaign
Reasons for success
Good use of social media to market himself and engage with his supporters, so that he maintain a good relationships with his peoples

Best Job
Make use of what are appealing to people to market through providing informations and content to attract users.

]]> 2020-11-06 07:33:33 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922680 wongshiqingg https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922717 1. Obama's Campaign
Updated and modern. Made use of multiple social media platforms for this campaign. Actively posts to engage with his supporters and build a relationship with them.

2. Best Job
Made use of what people want the most.]]> 2020-11-06 07:33:35 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896922717 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896923918 - Quickly adapted to the new and much more effective method of social media marketing
- Bombed and destroyed innocent villages in the middle east
- Became friendly on social media to better interact with the American people]]> 2020-11-06 07:34:35 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896923918 ignatiusteo05 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924363 Obama's Success
-controversy?
-adaptive to change and open to young ppl?
-founder father of social media to the world?
-as of dis point im jus giving him random titles
Best job in the world
-click bait
-easy money using easy means and ways]]> 2020-11-06 07:35:02 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924363 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924452 Obama’s campaign 

Correctly analysed user data and adapted content towards target audience ]]> 2020-11-06 07:35:07 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924452 yh123c1 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924745 Obama campaign
- Made used of the boom in social media platforms to promote himself.

Best Job Ad
-States that anyone can apply and showing no downsides in the application]]> 2020-11-06 07:35:24 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924745 ratatat0211 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924813 Obama Campaign:

He is more active on social media marketing platform than traditional marketing platform and tends to interact/communicate a lot with his people which allows him to build trust and stronger bond between them.

Strategy:
He pay attention to his audience needs and voice it out confidently in his speech which gives the audience sense of security.

Best Job Ad:
Target what the people need and promote attractive offers. ]]> 2020-11-06 07:35:28 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896924813 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896925626 Reasons for success 
Obama: 
uses digital platforms like social media to promote his campaign where majority of the people were engaged in

Also makes himself look forward looking 

Island Caretaker: 
Very good and attractive deal to the target audience.
Humor applied to marketing



]]> 2020-11-06 07:36:09 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896925626 junhongzx012 https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896932872 Obama's Campaign
The use of social medias and marketing was nontraditional.

Best Job in the World
Attractive offers for people]]> 2020-11-06 07:42:36 UTC https://padlet.com/jeffolee7/rmx1xtp7vvisqc72/wish/896932872