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      <title>Conor McGregor by </title>
      <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1</link>
      <description></description>
      <language>en-us</language>
      <pubDate>2022-10-20 11:20:30 UTC</pubDate>
      <lastBuildDate>2025-10-28 16:55:38 UTC</lastBuildDate>
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      <item>
         <title>Introduction</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2353310175</link>
         <description><![CDATA[<div>Conor McGregor's sudden rise in the sport of MMA meant that not only did the sport's popularity increased, but his image to stardom meant that he had transcended the sport, and was not just an sports athlete but a 'star'/ 'celebrity' with a 'rags to riches' story and developing several more star images as he thrusted into different industries and corners of stardom.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-10-24 09:51:40 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2353310175</guid>
      </item>
      <item>
         <title>Athlete Turned to Star/Celebrity Creating Multiple Star Images</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355347254</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-10-25 12:32:32 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355347254</guid>
      </item>
      <item>
         <title>UFC 2015 - 2016, 2018, 2020</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355355363</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-10-25 12:38:09 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355355363</guid>
      </item>
      <item>
         <title>Business Endeavours Outside the Cage </title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355357715</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-10-25 12:39:38 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355357715</guid>
      </item>
      <item>
         <title>UFC 194 - Post-Fight Press Conference</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355366341</link>
         <description><![CDATA[<div>Conor McGregor's post-fight interview where he described his road to this moment, <strong>“from nothing, to something, to everything"</strong>. This was after he had became a World Champion, and caught the attention of the world after going viral with his thirteen second knockout.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=5EIv94GGlLY" />
         <pubDate>2022-10-25 12:45:20 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2355366341</guid>
      </item>
      <item>
         <title>UFC 194</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2361505966</link>
         <description><![CDATA[<div>The poster for UFC 194 PPV Event that was headlined by Conor McGregor, when he won his first UFC Championship, that thrusted his stardom into the public attention.</div>]]></description>
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         <pubDate>2022-10-29 13:58:40 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2361505966</guid>
      </item>
      <item>
         <title>UFC 202</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2361507004</link>
         <description><![CDATA[<div>Conor McGregor headlining UFC 202 as shown on the poster.<br><br>McGregor wins the fight by unanimous decision, and avenges his loss.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/40494377b03979f4a9598afd0082beb1/il_fullxfull_3346176373_1azi.webp" />
         <pubDate>2022-10-29 14:00:24 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2361507004</guid>
      </item>
      <item>
         <title>UFC 246</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366893876</link>
         <description><![CDATA[<div>Conor McGregor headlining UFC 246 as shown on the poster.<br><br>Conor McGregor comes out of retirement to fight Donald Cerrone and make his anticipated return to the cage. Conor takes a different approach to the fight as he looks for redemption and the media perceives him as a man looking for redemption, reminding a similar narrative of <strong>'rags to riches'</strong> and star image of an <strong>'Underdog'.<br><br></strong>He goes on to win the fight in the first round by knockout.</div>]]></description>
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         <pubDate>2022-11-02 15:31:18 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366893876</guid>
      </item>
      <item>
         <title>UFC 229</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366895604</link>
         <description><![CDATA[<div>Conor McGregor headlining UFC 229 as shown on the poster.<br><br>He would go on to lose the fight in the fourth round by submission.</div>]]></description>
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         <pubDate>2022-11-02 15:32:12 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366895604</guid>
      </item>
      <item>
         <title>Redmond, S. (2013). Celebrity and the Media. London: Bloomsbury Publishing Plc, p.4.</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366957688</link>
         <description><![CDATA[<div>Sean Redmond describes celebrities as<strong> 'models of perfection',</strong> who live a glamorous life that seems <strong>'desirable' </strong>but at the same time they might seem to be<strong> 'toxic figures', </strong>therefore they are negative for us to some extent. A description that resonates with the persona that Conor McGregor reminds us of (Redmond, 2013, p.4).</div>]]></description>
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         <pubDate>2022-11-02 16:06:29 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2366957688</guid>
      </item>
      <item>
         <title>Conor McGregor&#39;s 13-second knockout of Jose Aldo</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367000942</link>
         <description><![CDATA[<div>Video of Conor McGregor's knockout, that went viral, still being posted and talked about 6 years after it happened (to the day the video was released), accumulating 2.1 million views.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=7qrVQwjieac" />
         <pubDate>2022-11-02 16:30:53 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367000942</guid>
      </item>
      <item>
         <title>Conor McGregor: ‘A good suit is like a plate of armour’</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367355370</link>
         <description><![CDATA[<div>A GQ article and interview discussing Conor McGregor's fashion, fighting career, and other business endeavours but mainly focuses on his fashion.&nbsp;<br><br>The interview tells McGregor he is referred to as a style icon and asks questions such as who are his "own style icons?"<br><br>The fact that Conor McGregor does interviews where his fighting career is not the vocal point of the interview but instead his fashion choices, shows how he has possibly developed another star image/persona such as a 'fashionista'.</div>]]></description>
         <enclosure url="https://www.gq-magazine.co.uk/sport/article/conor-mcgregor-interview-2019" />
         <pubDate>2022-11-02 20:41:20 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367355370</guid>
      </item>
      <item>
         <title>Fashion</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367356720</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-02 20:42:43 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367356720</guid>
      </item>
      <item>
         <title>UFC Champion Conor McGregor Launches Fashion Label With David August</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367390920</link>
         <description><![CDATA[<div>Conor McGregor launches a fashion label with David August, called August McGregor.&nbsp;<br><br>The fashion label allowed his fans to purchase the iconic suits that he has wore and made conventional to his character</div>]]></description>
         <enclosure url="https://wwd.com/fashion-news/fashion-scoops/conor-mcgregor-launch-fashion-label-david-august-10966069/" />
         <pubDate>2022-11-02 21:23:38 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367390920</guid>
      </item>
      <item>
         <title></title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367415422</link>
         <description><![CDATA[<div>Conor McGregor's, 'rags to riches' persona is displayed through his choice of fashion. Part of McGregor's persona is the suits he wears to the events that he attends as it is a construction of his authenticity that is visible to the public sphere. <br><br>McGregor was not only discussed in the public sphere surrounding MMA or sport anymore, but in the fashion public sphere as different publications and websites began writing about him such as recurrent appearances and collaborations with GQ.<br><br>This also contributes to his ascension from being just a sports athlete but a celebrity as he has put himself in a different industry and develops the new image of a <strong>'Fashionista'.</strong></div>]]></description>
         <enclosure url="" />
         <pubDate>2022-11-02 21:55:27 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367415422</guid>
      </item>
      <item>
         <title>BBC sport discussing Conor McGregor&#39;s fashion with his business partner David August</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367421650</link>
         <description><![CDATA[<div>David August discussing the details about working with Conor McGregor on the fashion line such as: McGregor's importance of having a good suit due to his father; McGregor giving back to his fanbase through fashion; the famous pinstripe suit and about being his tailor.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=ObzIEBBtiyM" />
         <pubDate>2022-11-02 22:04:25 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367421650</guid>
      </item>
      <item>
         <title>Conor McGregor&#39;s Clothing Empire</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367430962</link>
         <description><![CDATA[<div>Another publication that is not focused on sports, publishes an article about Conor McGregor's influence on the fashion industry and his contribution to it as we see a different side of him.</div>]]></description>
         <enclosure url="https://www.themanual.com/fashion/conor-mcgregor-august-mcgregor-clothing-feature/" />
         <pubDate>2022-11-02 22:18:32 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367430962</guid>
      </item>
      <item>
         <title>GQ&#39;s Article About One of McGregor&#39;s Famous Suits</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367431721</link>
         <description><![CDATA[<div>Conor McGregor's famous suit that he wore to the first press conference of his world tour, becomes available to purchase due to high-demand from his fans.&nbsp;<br><br>The GQ article discusses the materials and labour that goes into making the suit rather than focusing on McGregor's fighting career. This is evidence of McGregor transcending the sport and being more than just a sports athlete or fighter.</div>]]></description>
         <enclosure url="https://www.gq.com/story/conor-mcgregor-fuck-you-suit-how-to-buy" />
         <pubDate>2022-11-02 22:19:48 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367431721</guid>
      </item>
      <item>
         <title>Conor McGregor Dresses to Impress and Pitch New August McGregor Suit Collection</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367432356</link>
         <description><![CDATA[<div>Conor McGregor's fashion discussed in WWD, a fashion-industry trade journal, even when attending an NFL game emphasising his influence in the fashion industry. </div>]]></description>
         <enclosure url="https://wwd.com/fashion-news/fashion-scoops/conor-mcgregor-dresses-to-impress-and-pitch-new-august-mcgregor-suit-collection-1202995439/" />
         <pubDate>2022-11-02 22:20:51 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2367432356</guid>
      </item>
      <item>
         <title></title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368309299</link>
         <description><![CDATA[<div>Conor McGregor's career as a fighter can be referred to as a <strong>'rags to riches'</strong> story, yet it is also continuously an <strong>'underdog' </strong>story as he is doubted throughout his career constantly yet leapfrogging most obstacles and the expectations of the public, his fans and his anti-fans.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 12:03:07 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368309299</guid>
      </item>
      <item>
         <title>UFC 196</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368318980</link>
         <description><![CDATA[<div>Conor McGregor headlining UFC 196 as shown on the poster.<br><br>McGregor loses the fight by submission in the second round.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/b8ffb1d83858c2103ace773363e8a0ac/diaz_1.jpg" />
         <pubDate>2022-11-03 12:10:25 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368318980</guid>
      </item>
      <item>
         <title>Goldschmied, N. (2007). The Appeal of the Underdog: Definition of the Construct and Implications for the Self. pp.1–16.</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368322354</link>
         <description><![CDATA[<div>The term <strong>'underdog'</strong> has various definitions that differ slightly in different ways but agree on the common ground that it is used for someone who is not expected to win or has exceeded the expectations that were laid upon them (Goldschmied, 2007). The <strong>"underdog effect"</strong> also switches on the relatability that the reader will feel towards the person or character instigating the support we have for them, as we tend to root more often for the <strong>'underdog'</strong> than his opposition (Goldschmied, 2007). We can see the <strong>'underdog' </strong>image through Conor McGregor.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/efab45237240f7079496e7b11ec59645/Underdog.jpg" />
         <pubDate>2022-11-03 12:12:22 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368322354</guid>
      </item>
      <item>
         <title>UFC 202: Diaz vs McGregor 2 - Preview</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368351708</link>
         <description><![CDATA[<div>Video preview of the anticipated rematch uploaded by the UFC on YouTube. McGregor is very much perceived as the <strong>'underdog'</strong> in the video, showcasing the doubt that was burdened upon him.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=sp_pvIKDeRY" />
         <pubDate>2022-11-03 12:32:36 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368351708</guid>
      </item>
      <item>
         <title>Parker, J. (2016). The Penultimate fighter: the Fantastic rise--and Stunning fall--of Ultimate Fighting Champion Conor McGregor. The Atlantic, 317(5).</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368392576</link>
         <description><![CDATA[<div>James Parker (2016) describes McGregor as a fighter who brought the eye of the public to the sport, yet quickly shifts to his first loss within the company, calling him <strong>'penultimate',</strong> and connoting a sense of him being finished and doubted once again (Parker, 2016). This links back to McGregor perceiving the image of 'rags to riches' and the <strong>'underdog'.</strong></div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/ec4675db088580623e1d73ceb0ce4370/fall.jpg" />
         <pubDate>2022-11-03 12:55:49 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368392576</guid>
      </item>
      <item>
         <title>UFC 205</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368409453</link>
         <description><![CDATA[<div>Conor McGregor headlining UFC 205 as shown on the poster.<br><br>McGregor wins the fight by knockout in the second round.<br><br>He becomes a double champion.</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/95a6cc4f283c6128cb53e00f7693e89f/205.jpg" />
         <pubDate>2022-11-03 13:06:54 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368409453</guid>
      </item>
      <item>
         <title>UFC 205: Alvarez vs McGregor - Preview</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368460737</link>
         <description><![CDATA[<div>Video preview of the champion vs champion fight uploaded by the UFC on YouTube.<br>Repeatedly, McGregor is made out to be an <strong>'underdog'</strong> that is ready to exceed expectations once again. The video also showcases Conor McGregor's rise from <strong>'rags to riches'</strong> again by displaying his journey from winning his first fight to winning the first world title to avenging his loss against Nate Diaz. There is a constant emphasis on his journey as his star image and authenticity is dependant on it.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=mPnwnWNSvgY" />
         <pubDate>2022-11-03 13:36:07 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368460737</guid>
      </item>
      <item>
         <title></title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368496163</link>
         <description><![CDATA[<div>Conor McGregor steps away from the sport of MMA and the UFC to crossover to Boxing and fight Floyd Mayweather, a fight that was described as the <strong>'money fight'.</strong> <br><br>This was a point in his career, that we can see his <strong>'rags to riches' </strong>image vanish as McGregor would stop being perceived as someone who came from nothing to being everything, instead he would be perceived as someone who has it all and the idea that he had a difficult upbringing would slowly dissolve in the eye of the public. Yet his <strong>'underdog'</strong> image was still there but slowly vanishing too as he entered the fight as an<strong> 'underdog' </strong>exceeding the expectations although losing by knockout in the tenth round</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/ca8b4f8acd94ce3775b0f059fd4bb2e1/mayweather.jpg" />
         <pubDate>2022-11-03 13:53:56 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368496163</guid>
      </item>
      <item>
         <title>UFC 205 Post-Fight Interview</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368515865</link>
         <description><![CDATA[<div>Conor McGregor image of <strong>'underdog'</strong> slowly disappears as he reaches the pinnacle of the sport, and instead fully adopts <strong>'the rebel'</strong> image that we seen glimpses of in the past. He calls out the rest of the fighters in the interview and refuses to apologise to anybody.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=hPiw27AQYh0" />
         <pubDate>2022-11-03 14:04:45 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368515865</guid>
      </item>
      <item>
         <title>&#39;The Underdog&#39; and &#39;The Rebel&#39;: The Clash and Contradiction of Star Images/ Personas</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368530686</link>
         <description><![CDATA[<div>Suddenly, the images of Conor McGregor that he tries to perceive in the media start to clash and contradict with each other with each one being dominant in their own respected times yet never truly disappearing ever completely.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 14:12:46 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368530686</guid>
      </item>
      <item>
         <title>Press Conference in Brooklyn, New York Promoting the Fight</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368541287</link>
         <description><![CDATA[<div>Conor McGregor clash of personalities becomes very visible in his promotion of the fight through various aspects.<br><br>His wardrobe choice has changed from suits to being topless and wearing a jacket made out of fur and perceptible trousers that connote flamboyance and a maverick attitude.<br><br>He is also dancing on the stage while also confronting the allegations that were made against him about his possible racial comments as his controversial side is slowly emerging.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=YzL1GtqmRZ0" />
         <pubDate>2022-11-03 14:18:31 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368541287</guid>
      </item>
      <item>
         <title>Legal Troubles and Controversy </title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368596542</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 14:48:05 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368596542</guid>
      </item>
      <item>
         <title>Whiskey Business</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368604181</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 14:52:26 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368604181</guid>
      </item>
      <item>
         <title>Fitness Company </title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368606088</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 14:53:23 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368606088</guid>
      </item>
      <item>
         <title>Fandom</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368624448</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 15:04:10 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368624448</guid>
      </item>
      <item>
         <title>Conor McGregor Attacking a Bus</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368638402</link>
         <description><![CDATA[<div>TMZ reporting on Conor McGregor's attack on the bus that contained UFC fighters and his soon-to-be opponent at that time, Khabib Nurmagomedov (McGregor's arch-rival in the sport).<br><br>The video was not scripted and included authentic footage that was not planned, highlighting McGregor's reckless behaviour and connecting back to his new fully developed persona of being <strong>'the rebel',&nbsp;</strong>leading to one of his many arrests.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=63OCvuC-GSY" />
         <pubDate>2022-11-03 15:12:09 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368638402</guid>
      </item>
      <item>
         <title>The McGregor Bus Attack</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368696524</link>
         <description><![CDATA[<div>This article contains the information on how those that were affected remember the situation. This includes the fighters that were on the bus, Khabib Nurmagomedov and even the president of the UFC (Dana White). <br><br>The article portrays Conor McGregor as a villain, recalling all of the consequences due to his actions, such as being arrested, that had an effect on not just him but the people surrounding him. Furthermore, it recalls quotes such as, <strong>"If that bus door had opened, this man would be dead right now." </strong>Leading to further links of McGregor being portrayed as the bad guy and not <strong>'the underdog' </strong>or even <strong>'the rebel'</strong> persona.&nbsp;</div>]]></description>
         <enclosure url="https://www.espn.co.uk/mma/story/_/id/24885232/the-conor-mcgregor-bus-attack-words-were-there" />
         <pubDate>2022-11-03 15:43:06 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2368696524</guid>
      </item>
      <item>
         <title>Warner, H. (2013). Fashion and Celebrity Culture by Pamela Church Gibson. Celebrity Studies, pp.258-260.</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369165714</link>
         <description><![CDATA[<div>In this book review, Warner talks about how Rachel Mosley states that fashion can make the stars,<strong> 'special, unreachable and untouchable'</strong> and how fashion is the <strong>'connective tissue of the social' </strong>(2013). Conor McGregor's role in fashion displays this connective tissue as he demonstrates a new way of connecting with the public and his fandom that spectate him or follow him. He gives them the opportunity to dress like him or wear clothes that are approved by him.<br><br><br></div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/3c5c5784c98d91606e5c120a7dd5e061/Fashion_reading.jpg" />
         <pubDate>2022-11-03 21:44:34 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369165714</guid>
      </item>
      <item>
         <title>National Emblem</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369176053</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 22:00:24 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369176053</guid>
      </item>
      <item>
         <title>Redemption </title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369176536</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 22:01:10 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369176536</guid>
      </item>
      <item>
         <title>Consumer Culture</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369189995</link>
         <description><![CDATA[]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 22:20:41 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369189995</guid>
      </item>
      <item>
         <title>Conor McGregor Murals</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369191795</link>
         <description><![CDATA[<div>Conor McGregor's hometown of Dublin is filled of murals around the city illustrating images of Conor McGregor </div>]]></description>
         <enclosure url="https://www.mmafighting.com/2017/8/25/16197842/irish-street-art-pays-tribute-to-conor-mcgregor-ahead-of-mayweather-vs-mcgregor" />
         <pubDate>2022-11-03 22:23:39 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369191795</guid>
      </item>
      <item>
         <title>&#39;There&#39;s only one Conor McGregor&#39; - Mick Konstantin</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369192634</link>
         <description><![CDATA[<div>Mick Konstantin, an Irish super-fan and music artist creates a song about Conor McGregor that went viral and was sung during and before the fight week against McGregor's monumental fight against Floyd Mayweather. <br><br>The songs lyrics show support for McGregor and spotlights his <strong>'rags-to-riches'&nbsp;</strong>story. A clear indicator that the Irish fans look at McGregor as a role model and a <strong>'national emblem'</strong>.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=oUtXp2pGk5A" />
         <pubDate>2022-11-03 22:25:11 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369192634</guid>
      </item>
      <item>
         <title>Will the real Conor McGregor please stand up?</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369194968</link>
         <description><![CDATA[<div>Promo released promoting UFC 246 and Conor McGregor's return depicting his rise to the top and his fall, a link to both images of <strong>'rags-to-riches' </strong>and <strong>'the underdog'.<br><br></strong>The promo creates a narrative of Conor McGregor possibly completing a comeback story. At this point, he has reached a new point in his career as he has fallen from the top and his past troubles are displayed in the video. The narration in the video is taken from several sources saying, "he is proving the haters right unfortunately...a lot of the things he has done are indefensible". Once again, McGregor has became <strong>'the underdog' </strong>who has to exceed the expectations.<br><br>The video also showcases old footage of McGregor's rise creating a poignant tone before showcasing his downfall, and the emotion of wanting to root for McGregor despite his mistakes. The title further asserts this as it is almost a cry out call to have image of McGregor that was perceived years before this event.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=pklIIbJtvZ8" />
         <pubDate>2022-11-03 22:28:52 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369194968</guid>
      </item>
      <item>
         <title>Conor McGregor reacts to the Machine Gun Kelly FIGHT at VMAs!</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369195523</link>
         <description><![CDATA[<div>Conor McGregor reacts after his altercation with Machine Gun Kelly (MGK) which was caused by an exchange of words leading to McGregor lunging at MGK and trying to attack him. This <strong>'villain' </strong>image that McGregor perceives here is very contradictory to the image he was developing when he won his first UFC championship.<br><br>McGregor goes on to disrespect him by calling him a <strong>'vanilla fighter'</strong> and that he knows nothing about him but that he is Megan Fox's partner.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=3Gc62cZgABA" />
         <pubDate>2022-11-03 22:29:40 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369195523</guid>
      </item>
      <item>
         <title>The Irish Fans</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369198211</link>
         <description><![CDATA[<div>Conor McGregor has a loyal fanbase, that have prominently been the Irish crowd who have supported him from the Irish shores while also following him at any given chance or opportunity.<br><br>Although, he is not loved by many, Conor McGregor can be seen as a <strong>'national emblem' </strong>as his roots and patriotism for Ireland is demonstrated through the media, would it be his own modes of media, through other publications or donning the Irish flag after each fight, as they display McGregor showing love for his country and his fans while he tries to give back to them. Moreover, the idea of being a <strong>'national emblem' </strong>links back his image of <strong>'rags-to-riches' </strong>due to the relatability that the Irish people see in him and themselves.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 22:34:09 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369198211</guid>
      </item>
      <item>
         <title>Inspiring the Up-and-Coming Stars</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369207219</link>
         <description><![CDATA[<div>The Mirror reported about Ian Garry, an MMA Fighter signed by the UFC, who was inspired by Conor McGregor to pursue this career.&nbsp; Ian Garry states that McGregor was his <strong>'idol'</strong> and that he was, <strong>"Someone we sat around staying up for late nights with friends to watch his fights."</strong><br><br>The article further emphasises the impact McGregor had on his fans and his country.</div>]]></description>
         <enclosure url="https://www.mirror.co.uk/sport/other-sports/mma/ian-garry-conor-mcgregor-ufc-27494457" />
         <pubDate>2022-11-03 22:48:17 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369207219</guid>
      </item>
      <item>
         <title>Controversial Decisions</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369213082</link>
         <description><![CDATA[<div>Conor McGregor star image has changed through the years but the more popular and prominent in the media Conor McGregor appears, the more trouble seems to follow him.&nbsp;He becomes a contradiction of the other star images that he displays or has displayed previously.</div>]]></description>
         <enclosure url="" />
         <pubDate>2022-11-03 22:58:50 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369213082</guid>
      </item>
      <item>
         <title>Charitable Work</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369219753</link>
         <description><![CDATA[<div>During the Covid-19 lockdown, Conor McGregor donated €1 million worth of PPE (Personal Protective Equipment) and delivered it personally to hospitals that were most affected during that time in Ireland.</div><div><br><br></div>]]></description>
         <enclosure url="https://www.forbes.com/sites/trentreinsmith/2020/04/14/conor-mcgregor-delivers-1-million--worth-of-ppe-to-ireland-hospitals/?sh=452916fe3877" />
         <pubDate>2022-11-03 23:08:29 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369219753</guid>
      </item>
      <item>
         <title>Conor McGregor Gives Back to His Fans With His Whiskey Brand</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369220452</link>
         <description><![CDATA[<div>McGregor gives back to his fans by visiting a bar in Florida and buying everyone a drink of his own-branded whiskey, Proper Twelve.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=q-KpDIv-yYw" />
         <pubDate>2022-11-03 23:09:27 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369220452</guid>
      </item>
      <item>
         <title>Proper Twelve</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369358204</link>
         <description><![CDATA[<div>Conor McGregor started his own Whiskey Business, in 2018 that represented his upbringing as the name Proper Twelve represents the postcode that he was brought up on that was <strong>'12'.</strong><br><br>Another way, McGregor is giving back to his fans through consumer culture.</div>]]></description>
         <enclosure url="https://www.thespiritsbusiness.com/2021/04/cuervo-owner-buys-proper-no-twelve-whiskey/" />
         <pubDate>2022-11-04 01:21:59 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369358204</guid>
      </item>
      <item>
         <title>McGregor FAST Program</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369370116</link>
         <description><![CDATA[<div>McGregor launches the <strong>'FAST FXD Signature Compact Gym' </strong>that allows his fans that use the FAST fitness program that he started to train like him and other elite athletic competitors.</div>]]></description>
         <enclosure url="https://www.sportskeeda.com/mma/news-conor-mcgregor-launches-revolutionary-signature-compact-gym-part-mcgregor-fast-program" />
         <pubDate>2022-11-04 01:31:12 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369370116</guid>
      </item>
      <item>
         <title>Conor McGregor Interview </title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369454628</link>
         <description><![CDATA[<div>Conor McGregor discusses his comeback and itching to make be back doing what started his career as he says he is 'back'.<br><br>The interview showcases his commitment which he refers to throughout the interview, as it is set after a training session in the gym as we can tell from the visual images that we see.&nbsp;<br><br>Conor McGregor talks about having a 'healthy state of mind', suggesting that he is over his troubles with the law&nbsp;and ready to focus on the sport career that allowed his other ventures and star images to develop.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=2cg6cxYR-Cw" />
         <pubDate>2022-11-04 02:39:02 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369454628</guid>
      </item>
      <item>
         <title>UFC 246 Post-Fight Interview</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369460812</link>
         <description><![CDATA[<div>Conor McGregor's immediate reaction after the fight as his confidence levels have returned and completing another chapter of his&nbsp;<strong>'underdog'&nbsp;</strong>image as he states he has broken more records, exceeding the expectations that were burdened on his shoulders.<br><br>McGregor's redemption is also completed as he is once again wearing the Irish flag round his shoulders and showing his patriotism for his country and his love for his fandom.<br><br>In addition, we see a crossover to the business persona that he has developed as he tries to advertise his Whiskey business of Proper Twelve.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=6V0UxqD57WI" />
         <pubDate>2022-11-04 02:43:52 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369460812</guid>
      </item>
      <item>
         <title>Fry, J.P. (2011). Making A Comeback. Sport, Ethics and Philosophy, 5(1), pp.4–20.</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369473514</link>
         <description><![CDATA[<div>Jeffrey P. Fry describes comeback stories as <strong>'fairy-tales' </strong>hence why we find an appeal for a comeback story in media (Fry, 2011). We have the feeling that a comeback story is impossible and unrealistic hence why we find so much enjoyment in witnessing it as it creates a sense of escapism from our own lives, yet witnessing it in celebrities which we find comfort in.&nbsp;</div>]]></description>
         <enclosure url="https://padlet-uploads.storage.googleapis.com/1857237090/5eda33f7a6012edefa8f607c5cb8f5ab/comeback.jpg" />
         <pubDate>2022-11-04 02:53:59 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2369473514</guid>
      </item>
      <item>
         <title>Conor McGregor&#39;s Fashion Choices Ranked By Highsnobiety</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2371972757</link>
         <description><![CDATA[<div>Conor McGregor's outfit choices are described as 'flashy' while also being called most definitely not <strong>'the best-dressed athlete'</strong>, a take that might be contested by some people. Most of these choices included in the article are his outfits that were surrounded by his fighting career. These posts include him in fight week or in the gym as he wears these eye-catching outfits as the attention on him is prominent.</div>]]></description>
         <enclosure url="https://www.highsnobiety.com/p/conor-mcgregor-style-roundup/" />
         <pubDate>2022-11-06 20:12:18 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2371972757</guid>
      </item>
      <item>
         <title>UFC 229 Press Conference - Conor McGregor&#39;s First Live Appearance Returning From the Boxing Ring - Offers Alcohol to Khabib Who is a Devoted Muslim, Offends his Family and Country.</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2373833215</link>
         <description><![CDATA[<div>This press conference was held live and live streamed to the public audience through several media channels including the UFC's business YouTube channel, promoting the fight between Khabib Nurmagomedov and Conor McGregor.<br><br>It was Conor McGregor's first appearance back for the UFC since he crossed-over to boxing, therefore the media attention was directed towards him and the event.&nbsp;<br><br>The video has racked up over 8 million views on just the UFC channel.<br><br>Conor McGregor would show up to the event intoxicated, promoting his new business adventure, Proper Twelve, meanwhile offending Khabib Nurmagomedov alcohol, which is against his beliefs, and offending his family, team and country by insulting them continuously throughout the press conference.</div>]]></description>
         <enclosure url="https://www.youtube.com/watch?v=s8NL-n_XgSY" />
         <pubDate>2022-11-07 20:44:16 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2373833215</guid>
      </item>
      <item>
         <title>From Hero to Villain for the Irish People</title>
         <author>psmsinke</author>
         <link>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2373872051</link>
         <description><![CDATA[<div>The article describes how McGregor image has turned as he is not seen as <strong>'the National Emblem' </strong>anymore but instead <strong>'a Villain' </strong>as the people from his own country have stopped seeing him as a role model but rather suggests a criminal due to the sexual allegations that are thrown at him and due to the video of him assaulting a man at a bar.<br><br>The article perfectly describes his downfall as, <strong>"The working-class kid who created an incredible career and financial empire has let it all go to his head."</strong><br><br>The article also features a quote from Peter Taylor, the father of Ireland's famous world-champion boxer Katie Taylor who&nbsp; told the Business Insider that he believes that Dublin had fallen out of love with McGregor due to his actions. A sharp turn from what he was once seen as.</div>]]></description>
         <enclosure url="https://www.irishcentral.com/opinion/many-irish-turned-backs-conor-mcgregor" />
         <pubDate>2022-11-07 21:20:16 UTC</pubDate>
         <guid>https://padlet.com/psmsinke/rmwzuyrqlly92th1/wish/2373872051</guid>
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