When embarking on this task, the most challenging part was creating the scripts for both the infographics and the video, as I found my self cutting down words and information as I had to limit my time and space, despite there been a large amount of information to include.

Finding information which is correct, and peer reviewed along with being relevant and up to date. As BMW is such a popular brand, many articles and documents contained invalid information, therefore were inappropriate to use.

I enjoyed creating the presentation for the video as I have a strong interest in cars, particularly BMW. As an owner of a BMW, I thrived when designing the format and choosing pictures to include in the infographic to make it more appealing on the eye. 

Video

The video was clear at portraying information relating to the subject. The pace of words was not too fast, this allowed for the listener to digest the information fully. 

The SWOT analysis gave a strong understanding of where BMW stand within the current market. The history of the company was covered in depth also, which shows how the company has needed to adapt over the years. The reader was able to cover most areas of the SWOT in the short time allocated without making the video too wordy and formative. The Pestle well designed and formatted, it is easy to review and recall information from. 

The overall presentation is clear and informative and gives a good understanding of BMW as a company.

Infographics 1

Good information’s if given at the beginning with relevant references and citations. The 4 P’s were well demonstrated and displayed clearly, very little information was missed when relating the P’s to BMW. However, they could have included a definition of what a customer orientated brand strategy is, this would have given the reader a greater understanding of the point they were trying to emphasise. 

Infographic 2 

This infographic included more information and a deeper overview into BMW as a brand. All question were answered with a great level of understanding of this topic. However, the overall display of the infographic is slightly dull and requires a few more pictures and eye-catching colours. 

The infographic is bold and bright. The information easy to see and learn from. It is very helpful for someone who is learning about the 4 P’s. It has good overall structure, each section of the 4 P’s are clearly defined and can clearly see how it links to BMW. Customer oriented brand is mentioned regularly, this ensures the reader fully understands what the assignment is about. The photo’s chosen fit nicely and are arranged so that they are still visible without blocking any information.

Infographic 2

The graphics and text boxed used highlighted each point clearly and divided information making it easier to read. However, the colour scheme could have been adapted to fit the original BMW colours. Moreover this, a logo from BMW could have been included to entice the reader and encourage others to read the infographic. By including images and logos, a more dramatic look is given which aids the reader when reviewing the document. Overall, its was informative and information heavy. 

Video 

The video was very well presented, it included the brand logo on multiple slide, this emphasises the topic they are covering. The photos were well organised and highlighted the quality of the brand. The reader portrayed the information clearly and was not monotone in their tone, ensuring the listener is engaged in the video.