https://padlet.com/fadhilahamr/rm8rp1895kqd analysis of logos from different countries en-us 2017-06-03 14:41:13 UTC 2024-04-05 22:04:15 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Manbag.png fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175065046 I realised how unpopular UOB is with Singaporeans and how little ATMs are available compared to the banks like POSB.
Why is it worth analysing?
I plan to analyse UOB's logo so I can compare it to POSB's to see if perhaps the logo did play a part in the difference in popularity of the banks]]> 2017-06-03 14:19:04 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175065046 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175065542 -uses a five-bar-gate tally system as an inspiration of their logo.
-Rearranged the usually slanted fifth slash to a horizontally straight line, and the 4 other prongs to be vertically straight and close to each other
-prongs are close to each other 
-prongs are of equal thickness
-Intense red colour

]]> 2017-06-03 14:27:57 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175065542 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175066928 2017-06-03 14:54:38 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175066928 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067121 2017-06-03 14:58:57 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067121 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067151 - Rearranged prongs results in the logo looking like a sturdy gate, giving a sense of assurance to the customers about the security of their money

-The intense red color is successful in amplifying the shape of the logo by giving off an aggressive vibe. This displays the strength of the security of the bank]]> 2017-06-03 15:00:08 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067151 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067721 -The logo gives a too serious impression that may intimidate potential customers. Perhaps the proximity between the prongs can be widened and the intensity of the red could be toned down a little.

As a bank user, the UOB logo needed closer look to figure out that it was shaped like a gate. Well thought logo but it is only effective if deeper research is done.]]> 2017-06-03 15:14:19 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175067721 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175069953 Both logos are designed to promote the bank as having good security.

However POSB's logo's general shape is more easier on the eyes and it's shape is more easier identifiable. It also looks more user-friendly due to the curves.

UOB's logo however gives a more serious vibe than POSB's logo due to its colour intensity and more sturdy and straight shape. It looks uptight and exclusive too.]]> 2017-06-03 15:43:32 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175069953 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175070400 2017-06-03 15:53:06 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175070400 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175070782 -Key shaped
-Three holes arranged to form a triangle 
-white in colour]]> 2017-06-03 16:00:50 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175070782 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175074129 -key shape makes customers infer that it is a secure bank
-Holes on the key arranged in a triangle gives a sense of balance to the logo signalling that is a reliant bank]]> 2017-06-03 17:07:54 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175074129 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175074396 Due to the round and curvy figure of the logo, and may look unprofessional, perhaps more sharper edges could be added to the key logo]]> 2017-06-03 17:15:39 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175074396 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075235 The popularity of POSB as the bank of choice with the people around me
Why is it worth analysing?
I must analyse it to compare it with UOB's logo to better understand if the logo design had a part to play in the popularity go POSB over UOB]]> 2017-06-03 17:38:00 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075235 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075577 The Circle that surrounds the middle shapes
Why is it worth analysing?
SMRT transports thousands of people around Singapore a 
day and it would be interesting to analyse the recognised symbol of it]]> 2017-06-03 17:46:30 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075577 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075765 2017-06-03 17:53:00 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075765 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075792 2017-06-03 17:53:17 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075792 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075804 2017-06-03 17:53:40 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175075804 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175076050 - Bright red
-The words SMRT is underlined
-Two bands enveloped in a circle
-slanted font, uniformed height text

]]> 2017-06-03 18:01:01 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175076050 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111700 2017-06-04 14:25:32 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111700 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111750 I realised that there were Reebok shoes with different logos and found out that Reebok had recently changed their logo.

Why is the new logo worth analysing?
Reebok sales increased by 5% in the month the logo was changed. The big impact of the new logo had on business makes it worth analysing.]]> 2017-06-04 14:26:34 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111750 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111888 - shaped like a triangle
-triangle shape brings focus to the empty space in the middle
-dull red colour]]> 2017-06-04 14:30:04 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111888 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111939 - Triangle shape of the logo gives the brand a sense of stability as the triangle is supported by a sturdy base
-The logo has a middle focus point thus giving the brand a sense of direction, making the brand stronger
- The logo is simple, this promotes the brand as user-friendly and not over top or intimidating]]> 2017-06-04 14:31:39 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175111939 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112167 The delta shape of the logo brings focus to the middle of the logo. It is a shame that the focus is an empty space. Perhaps adding something in the middle will strengthen the logo.]]> 2017-06-04 14:36:17 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112167 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112455 2017-06-04 14:42:07 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112455 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112721 - Bright red symbolises the energy needed in movement to transport people all around Singapore
-Underlined words gives a sense of seriousness to the company thus making SMRT seem reliant
-According to research, the two bands represents the MRT lines. The circle enclosing them may express the connectivity to the MRT lines
-slanted font gives a sense of swift movement thus supporting SMRT as a transportation company]]> 2017-06-04 14:47:42 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112721 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112968 It is my opinion that the separation of the same coloured text and symbol of this logo is awkward. Perhaps combining them somehow into one image can improve this awkward feeling. ]]> 2017-06-04 14:53:06 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175112968 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113463 2017-06-04 15:02:29 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113463 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113525 2017-06-04 15:03:37 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113525 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113577  Quiksilver's logo looks extremely similar to Roxy's logo. I found out that Quiksilver is a sub company of Roxy.

Why is is worth analysing?
It is an interesting shape as one can easily tell what kind of products the brand sells. This is unlike many other brands whose logos are much more abstract]]> 2017-06-04 15:04:34 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175113577 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175114591 - Logo consist of a mountain and waven
-Bright red in colour
-Alone, the logo is not symmeterical]]> 2017-06-04 15:20:38 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175114591 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175114821 -Clear in stating that it is a brand selling sportswear or beachwear due to the mountain and wave symbol
-Bright red exudes energy and intensity which promotes the itself as a sports brand
-Wave provides a stable base for the logo giving the impression of stability]]> 2017-06-04 15:24:36 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175114821 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115140 The logo looks incomplete and unbalanced as the edges are not connected to each other, perhaps a connection between the mountain and wave can be established.]]> 2017-06-04 15:28:25 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115140 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115673 2017-06-04 15:36:28 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115673 fadhilahamr https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115791 2017-06-04 15:38:49 UTC https://padlet.com/fadhilahamr/rm8rp1895kqd/wish/175115791