TESCO was founded in 1919.  TESCO product: Food, daily necessities, financial services, telecom。Number of employees 50,0000 (2015) Annual income in 62 billion.

M&S was founded in 1884 in UK. M&S product:  Food, household goods, daily necessities, electrical appliances. Number of employees 80000 (2015) Annual income in 10 billion.Because they belong to the high level and Middle level brands. Product price and quality are also very different. So we choose these supermarkets.

 

Because in the UK supermarket brands are representative.There are many places in the UK where they have their stores.These two supermarkets have their own brand.So it is better to compare the difference between the two shopping malls.

Like TESCO Slogan is every little helps. M&S the main is to ensure that you buy the product is the more freshest and the best quality.

 

Our group went to the TESCO and Marks&Spencer supermarkets in July 13, 2016 to investigate their products and take photos. Then we searched the Internet for the background information about the supermarket form Library and Google search. And then we will use SWOT to analysis supermarket.

When we ready presentation. 

Vito introduce the background about TESCO and M&S. 

Bin talk about the finding. 

Shirley analysis the SWOT. She read the book list, so her analysis SWOT is very easy.

Finally, Our report is analyzing the advantage and disadvantage of Tesco and M&S supermarket. For example, the kind of product, food quality, price, product rang and service. The topic we choose is own-brand product. We  analysis the information about our find, such as we take photo in M&S and Tesco. We also find some information from them web site. We can easy to find the two supermarket advantage and disadvantage. Meanwhile we will use SWOT to analysis the data that can make our argument have more power and represented.