Initial Converse Research by https://padlet.com/beckyweir00/rkd3b6a8quyh Nicole Moss, Abi Tuffin, Charlotte Neate, Charlotte Turner, Paige Mallard Mchugh, Rebecca Weir en-us 2017-10-10 10:59:29 UTC 2017-10-10 11:16:45 UTC hello@padlet.com THE BRAND https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195522524 - image: classic look, bold & classic colours. High top or low top, white laces.
-ehtos: old skool themed, 90's vibes, founded in 1908. Basketball sneakers. They were worn for everything: kicking back and working.
-aesthetics: signature look, the star is a very well recognised logo. ]]> 2017-10-10 11:02:04 UTC https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195522524 Customer Experience beckyweir00 https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195522767 They want...
-Personalised Shopping Experience
-A sensory experience e.g. sounds and smells
-a fun experience shopping needs to be a leisure activity
-Customers enjoy shopping in store because it means they are not overwhelmed by the amount of product you have online
-online and offline integration
-mobile phone technology that they can use in store ]]> 2017-10-10 11:03:11 UTC https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195522767 Consumer experience and the importance of customer engagement https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523105 -One to one assistance to create a more personal experience
-A design team with one to one interaction to help create your perfect shoe
-Quick service

]]> 2017-10-10 11:04:35 UTC https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523105 Link physical and online https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523190 - Personalisation
- Online basket links to the store and your items get saved for 3 days, for you to go look at your items without purchasing them. 
- IPad in store
- Being able to see if stock is available in store , on the app
- Taking selfies in the store, how you would hashtag  on instagram]]> 2017-10-10 11:04:52 UTC https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523190 Retailing Trends Of The Future charlotte_neate https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523530 - Stores will start to create whole in store experiences for their consumers 
- As the rise of contactless payment is so prominent stores will adopt mobile payments 
- Personalisation and customisation is key
- Shipping times will become shorter and same day shipment will be huge
- Retailers will invest hugely in multi channels and digital platforms]]> 2017-10-10 11:06:13 UTC https://padlet.com/beckyweir00/rkd3b6a8quyh/wish/195523530