https://padlet.com/willalexallen/rhavyzxfb3n9 en-us 2018-11-09 12:54:21 UTC 2025-05-02 13:18:49 UTC hello@padlet.com https://padlet-uploads.storage.googleapis.com/328326973/cb06905c7c73f0f5f52a39fac16bdd3a/JD_sports_logo_.jpg willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302851005 The retail market is often dynamic as new online competition emerges as well as the ever changing habits of consumers. ]]> 2018-11-10 12:03:50 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302851005 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302851736 JD sports have had many complaints about treatment of staff. They have a 0 hour contract policy which means that What is worse is that it has been compared with rivals Sports Direct which is known to have a terrible work environment. JD need to understand this is a KSF as a good working environment provides employee and customer satisfaction and improves JD's brand long term. JD have to minimise this weakness by making employee satisfaction more of a priority. ]]> 2018-11-10 12:12:49 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302851736 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302852382 A consumer trend that has grown rapidly since the turn of the decade and in the last few years has been use of on social media sites such as Instagram, Facebook and YouTube. Influencer marketing has also become more popular as brands realise that through this type of marketing, they can grow their brand over the long term because you are positioning your brand alongside an influencer that already has a large audience and that audience values the opinions of the influencer. This has become a KSF for businesses and JD need to prioritise this type of advertising over traditional methods such as TV advertising. ]]> 2018-11-10 12:20:01 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/302852382 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303663017 Under Armour and sports direct are the main competitors for JD sports. Despite recent negative articles on both competitors, they still remain large brands with sports direct expected to have a gross profit of 1.335 billion pounds. Under armour have made collaborations recently with celebrities such as Dwayne 'The Rock' Johnson who has a huge global reach. Their website is also easier to navigate through than JD's which such be a concern for them. ]]> 2018-11-13 11:31:21 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303663017 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303663163 Adverting has increased on social media and is expected to rapidly increase as brands realise the power of social media. In 2018 ad spending on social media amounted to $67.971m .

]]> 2018-11-13 11:31:47 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303663163 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303863980 In a recent study by Which, JD sports, along with competitor Sports Direct, was voted one of the worst retail websites in 2018. This should be a major concern for JD sports as consumers constantly look for convenience and first impressions on a website are key. What JD sports need to do is make their website less complicated and make it easier for the consumer to ask questions and interact with JD and they also need to give value to the consumer by making the website more personal for them. This study however, was made before JD launched their 2018 christmas campaign. JD have updated their website to feature this campaign and have also allowed consumers the ability to chose their favourite celebrity from the campaign and see what specific products they wore for the advert. ]]> 2018-11-13 16:45:00 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303863980 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303882329 From November the first JD sports released their christmas campaign for 2018. It features athletes, musicians and social media stars such as Jesse Lingard, Anthony Joshua, Maya Jama, Bugzy and Ella Eyra. ]]> 2018-11-13 17:09:25 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303882329 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303997622 2018-11-13 19:47:54 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/303997622 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/304177506 American sports such as NBA and NFL are becoming increasingly more popular in the UK as both brands market their sports well due to collaborations with influencers and current trends. An example of this is the NFL partnering with Fortnite, which has at least 8.3 million active users a day. The NFL has also agreed 6 games in the UK in 2019 which illustrates that there is a demand for this sport. ]]> 2018-11-14 09:12:50 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/304177506 willalexallen https://padlet.com/willalexallen/rhavyzxfb3n9/wish/304195208 The work environment at JD as well as sports direct and Under armour has all been questioned. This however can be seen as an opportunity for JD sports to improve theirs which would improve their brand. ]]> 2018-11-14 10:10:56 UTC https://padlet.com/willalexallen/rhavyzxfb3n9/wish/304195208