Module Name: 4BUS2018-0905-2024 - Professionalism in Events and Tourism

Chamari Suchithra Prasadini Cruz Dabrera - 23098680

marketing collateral - a series of 5 social media posts including imagery and copy

Tejinder Kaur - 23071395

marketing collateral - a blog post

Muskanpreet Kaur - 23074568

marketing collateral - a poster

Student ID: 23098680

My course was Top Marketing  Strategies for Creating Effective TikToks conducted by Ashley Kenndy. The overview of the course is on top strategies on crating effective TikTok videos and Instagram reels.

• Basically, social media is a powerful media platform for brands that can apply in the modern marketing strategies to serve up exactly the type of the content their audience desire.

• There are two marketing strategies.

1. Brand Marketing

2. Content Marketing

• Modern Brand Marketing is evolving to include anything that defines a brand identity.

• Content Marketing means on cleating a valuable content to appeal and maintain a specific audience with an extreme goal.

  
  

The Marketing funnel

1. Capture – Awareness and generate the interest

2. Consideration – Engage the audience further and learn more about the brand

3.  Decision – create the content and get the audience to call to the action

4. Retention – create the content to keep the existing customer satisfied.

Creating Short-form and TikTok videos.

• Mainly most of the consumers say ‘authenticity’ is important when deciding which brand they are preferring.

• As she explains YouTube videos are long with the content. Those videos can be cut into certain vertical sections and could be turn into blog posts.

• Those cut videos can make as first three videos for TikTok, the other six more to play on reels and the last videos as on shorts.

• TikTok can characterized into on making a creative expressions by its content, algorithm feed and viral challenges

•  This social media platform offer an extraordinary opportunities for the brands to connect with new viewers and customer base.   

• One of the key lessons she explains that we need to understand and define our target audience with their preference.

• Simply she explains that successful TikTok creators should create objectives and brainstorm the viewers and passing the brand message.  

• TikTok videos and Instagram reels  should create grabbing the attention only for 30 seconds using an interesting and eye-catching visual.

• The social media post should be clear, emotional, focused narrative and humor, hashtags, visibility and should be viral potential.  

Reference - course link

LinkedIn Learning Certificate of Completion | LinkedIn Learning

Student ID : 23074568

My course was Designing a Poster conducted by Nigel French.

The overview of the course is on learning how to design a poster effectively and easily.

• Basically a poster is used to communicate your message to other people visually which helps u engage your audience as well as.

• Different types of posters i have learnt about ;

  1. Gig poster

  2. Public information poster

  3. Scrabble tile poster

  4. Newspaper Blackout poster

  5. Bike to work posters

  6. Fashion show poster

  7. Text message poster

• GIG POSTER : is a informational poster which invites people to your gig.

• PUBLIC INFORMATION POSTER : is a visual communication tool used to convey your message to public in a memorable way.

• SCRABBLE TILE POSTER : is a kind of puzzle which represents your own style.

• NEWSPAPER BLACKOUT POSTER : is a type of poster in which unnecessary words on newspaper are black out to create a new form of art.

• BIKE TO WORK POSTERS : this type of poster promotes sustainability, cycling and healthy environment.

• FASHION SHOW POSTER : visual representation to promote a upcoming fashion event.

• TEXT MESSAGE POSTER ; using a poster to convey important message.

  
  

  SUMMARISING WHAT I LEARNT THROUGHOUT THIS COURSE.

  1. Setting up a document in Illustrator, InDesign, and Photoshop ; this course literally helped me in understanding that how i am going to set up a image in various platforms like ILLUSTRATOR, IN DESIGN , PHOTOSHOP.

  2. Adding images from Adobe Stock ; as this course also helped me learning about that how to add images from adobe stock whereas the teaching was clear and fine.

  3. Choosing and manipulating imagery ; helping me in the field that how to choose and manipulate imagery , adding different effects , motions and filters.

  4. Adding type ; keeping in mind that how all these concepts work this course helped me innadding a type.

  5. Cleaning up an Adobe Stock image ; this was a important part of this learning.

  6. Adding texture in Photoshop ; photoshop is a way easy to use but some features are complicated but this course helped me in learning that so .

  7. Preparing for print ; this was the end to way steps.

  8. Editing an image in Photoshop

Reference - course link https://www.linkedin.com/learning/certificates/5661160b482e4b9716d02e980404ef6a501729cf5f84f5b29d75dcbbbc8a65d4?trk=share_certificate

Student ID: 23071395

My course was Content Creation: Strategy and Tools by Joanna Yung. This course shows how to use cutting-edge tools and AI writing tools to plan and create content that grabs attention and drives

results.

• Firstly, marketing videos effectively capture attention, enhance brand Visibility, and boost engagement. They increase social media reach and build trust with the audience.

•   Different types of marketing video-creating tools:

1.    How to brainstorm content ideas

2. Build a content calendar

3.     Create eye-catching visuals

4. Write authentic

• Any social media marketing strategy relies on creating high-quality, consistently engaging content, and the right creation is so much easier and more successful.

• Grow the audience and build trust, establish community trust by producing content that inspires, educates, or entertains an audience.

There are four main phases of content creation:

1. The ideation phase

2. The planning phase

3.  The creation Phase

4. The publishing phase

AI tools for content creation

•         Iris

•        Content calendar

•       Content shake AI

•  Using Canva to attract the target audience by using some tools such as bland image, magic studio, and magic edit. It helps to boost marketing video to become more expanded to the audience.

• Capcut editing tips help to make marketing videos go from basic to viral by using some effects such as removing the background, animated drawing, and stickers.

•  Content posting using Meta Business Suite, which is perfect for small businesses. Moreover, Iris is also useful for marketing videos that go just scheduling posts. There are many options for choosing the brand voice, content theme, key events, products, and services.

• Creating marketing videos on social media:

1. Increases engagement through dynamic, attention-grabbing content.

2. Increases brand awareness by highlighting products or services.

3. Enhances storytelling to create emotional connections with viewers.

4. Improves SEO by increasing visibility on social platforms.

5. Mobile-friendly, ideal for on-the-go consumption.

6. Use educational content to position your brand as an expert.

7. Increases trust by humanizing your brand and demonstrating authenticity.

8. Offers useful analytics for optimizing future campaigns.

Reference: Course Link

https://www.linkedin.com/learning/certificates/66fba6a4de20fe6aa05c0432b9b71bd3b2a12b2a0ad1d82479bcc996a9fb9c15?trk=share_certificate