Mercato Metropolitano Project Padlet - The Inside of Aditya's Wierd Brain by Mehrotra, Aditya https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5 Not even kidding en-us 2021-10-18 10:36:27 UTC 2025-11-21 07:53:55 UTC hello@padlet.com https://padlet.net/icons/png/1f347.png Mercato Metropolitano: Website Resource adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823766429 2021-10-18 10:43:09 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823766429 Project Brief - KBS adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823767469 2021-10-18 10:43:46 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823767469 Project Slides adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823767896 2021-10-18 10:44:06 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823767896 Project Deliverables adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823775581
  • A 4000-words written report addressing the allocated strategic challenge. The report is structured 
  • in four sections representing the four modules contributing to this project. 
  • A Pecha Kucha style presentation. 
  • Complete dataset(s) including all the primary data collected in a compatible format (see Research in 
  • Marketing module for detailed guidelines). 
  • A peer-evaluation document. 

    • ]]>     2021-10-18 10:49:54 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823775581     DEADLINE - 16th DECEMBER 2021 adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823777185 2021-10-18 10:51:08 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823777185 Key Points to Know About Mercato Metropolitano adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823792876 Location - Centrally Focused in London (Elephant and Castle)

    Timeline - City's first "SUSTAINABLE COMMUNITY MARKET"

    Collaboration -
    a. Incubated more than 48 Food and Beverage Businesses
    b. A Grocery Store called MM Grocery with sustainability products sourced from local farmers, artisans. 
    c. Communal Kitchen 
    d. Several circular economy concepts 
    e. Bavarian Micro Brewery. 

    Establishment - 2016

    Average number of Visitors Per Week - 60,000

    Flipside Opinion - MM Movement is a reaction to a large-scale food industry which is overdeveloped and short on principles.

    Approach (Notional) - Small is beautiful and Natural is Good

    Core Collaborators - Small Scale Farmers, Local Producers, and Members of the Local Community]]>     2021-10-18 11:02:41 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823792876     Value Driven Approach : MManifesto Brief adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823820155 1. Right To Food 
    2. Food Sovereignty 
    3. Protecting the Environment 
    4. Food as it should be 
    5. Creating Community 
    6. Small Is Beautiful 
    7. Educating And Empowering Citizens ]]>     2021-10-18 11:19:53 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1823820155     Research Process: Fundamental Idea (Fill in the Ideas Here) adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1824178421 1. Determine The Research Problem -

    Fundamental Pillar of the Case 
    1. Investigate what potential customers know about MM and its offerings.
    2. In particular, investigate existing brand associations in relation to sustainability and community engagement. Is there a gap between MM intended positioning and customers’ perceptions of the business in relation to sustainability and community engagement?

    Alignment with Research. (Unstructured To Module)

    Following Mercato Metropolitano's existing position in the market, does the existing and potential audience base of Mercato Metropolitano resonate with the core messaging, values, and positioning it exhibits via its communication levers?
    What could be the potential factors that lead to gaps/barriers while conveying the Brand's Core Messaging to its audience?

    Pointers Picked up from Core Project Questions:

    1. What do Potential Customers Know about Mercato Metropolitano and its offerings?

    2. Is there a Gap between MM's intended positioning and customers' perceptions of the business in relation to sustainability and community engagement?

    3    . What are the attitudes and behaviors of MM's existing and potential customers with regard to sustainability and community engagement? 

    2. Select The Appropriate Design



    3. Execute the Design

    4. Communicate The Rearch  s
    ]]>     2021-10-18 13:47:03 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1824178421     Core Project Questions to be answered: adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1824404070 Research In Marketing: 
    1. What do Potential Customers Know about Mercato Metropolitano and it's offerings?

    2. Is there a Gap between MM intended positioning and customer's perceptions of the business in relation to sustainability and community engagement? 

    Digital Marketing Strategy: 
    1. What is MM's sustainability and community engagement value proposition? 

    2. Who are MM's competitors? How can we benchmark MM's value proposition against its main competitors? 

    3. What are the strengths of Mercato Metropolitano? 

    4. What can MM learn from this benchmark? 

    Digital Consumer Behaviour 
    1. What are the attitudes and behaviors of MM's existing and potential customers with regard to sustainability and community engagement? 

    2. What kind of consumer profiles can we derive from insights of consumer attitudes and behaviors towards MM with respect to insights from secondary research? 

    Digital Marketing Communications
    1. What could be a DMC Campaign that could showcase MM's connection with sustainability and community engagement. 

    2. To avoid backlash, what could be the potential risks MM could face if launching a campaign. Prepare a PR Crisis Management Plan for the same.




    ]]>     2021-10-18 14:57:53 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1824404070     Approved Information Sheet adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1834085310 2021-10-21 16:20:07 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1834085310 Qualitative Assessment: Consent Sheet adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1834090901 2021-10-21 16:22:03 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1834090901 Mercato Metropolitano Interview Protocol Sample Questions adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1836161448 1. Are you aware of the Brand "Mercato Metropolitano"? 

    2. How would you describe MM based on your last experience with the brand? 
    Alt. 
    2. If you have not been to Mercato Metropolitano, how did you get to know about it? 


    3. How often do you visit MM? 
    or 
    3. If you were to go to Mercato Metropolitano, what could be the reason you would want to visit the market? 

    4. What do you preferably like to purchase/consume at Mercato Metropolitano? 
    or. 
    4. What would you expect to buy or eat at Mercato Metropolitano if you were to visit anytime soon? 

    5. Have you come across any other brands like MM? 

    6. How would you compare MM with any other food retail outlets or restaurants? 

    7. If any, could you name some of your favourite buys at Mercato Metropolitano? 

    8. Would you rather suggest your family, colleague, or friends to visit Mercato Metropolitano? 


    ]]>     2021-10-22 12:40:36 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1836161448     Questionnaire Segmentation - Qualitative Test Session 1 adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1839094152 1. Post-Discovery -
    Questions from session 1
    1. So have you come across Mercato Metropolitano in the past and have you visited the place.

    2. And how did you come across the brand, like Where exactly did you were you first aware of the brand.

    3. Okay So you are you a repeat visitor.

    4. What are the main things that make you visit Mercato Metropolitano like what, what things stand out for you at the place, which makes you a repeat visitor.

    5. Do you consider yourself to be a conscious consumer when it comes to conversations like sustainability and brands being sustainable Do you actively seek out, sustainable brands.

    6. And when I talk about sustainable brands, what are the brands that come at the top of your mind.

    2. Pre-Discovery - 

    ]]>     2021-10-24 11:36:32 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1839094152     Sustainability Campaign Ideas - MM - DMC adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1847935846 1. Carpooling - The Mercato Wagon (TBD) ]]> 2021-10-27 11:55:15 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1847935846 Reading Week - Plans, Responsibilities and Tasks adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1858660571 Monday -
    a. Discussion Regarding Submission of Quantitative Data File, Qualtrics Framing and Set-up, Quantitative Respondents Collection and Interview Questions Set Up (Aditya and Yanaisha's Question Bank + New Ideas) 
    Tuesday -
    Question Bank Finalizing for Qualitative Research + Respondents Consent Form Dispatch (Min 6 Respondents Max 8)

    Wednesday -
    Digital Marketing Strategy alignment -
    1. Understanding Frameworks - Pending
    • Competitors Benchmarking
    • SWOT analysis
    • Trend Mapping
    • Strategy Canvas
    2. Refer to Complete Document - Pending

    Consent Sheet Completion for Qualitative Participation by applicants, those who have submitted can now be called for interviews on Google Meets.

    ]]>     2021-11-01 12:59:58 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1858660571     Quantitative Qualtrics Questions adityamehrotra1 https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1859635006 Ad Message Construal Level (TBD)
    Anticipation (Behavioural Response) - TBD (Means to a Value Driven
    Reciprocative Response)
    Appreciation For Producer’s Efforts
    Attachment To Product
    Attention To The Product
    Attitude Towards Corporate Philanthropy
    Attitude Towards Recycling
    Attitude Toward the Activity
    Attitude toward the brand name
    Attitude toward the brand’s price
    Attitude Toward Brand Colour
    Attitude Toward Company’s Charitable Contribution
    Attitude Toward Logo (General) 
    Attitude towards the offer 
    Attitude towards the Organisation's Repositioning 
    Attitude towards the Product 
    Brand Affordability
    Brand Expectations 
    Brand Preference 
    Cause Related Marketing Motive Attributions 
    Cause Related Marketing Motive Attributions 
    Choice Difficulty 
    Commitment to the Company (General) 
    Company Reputation 
    Company Success Expectations
    Company's Value To The Customer 
    Confidence in Finding Product Information
    Cooperate social responsibility engagement
    Customer engagement influence
    Customer engagement purposes
    Environmental concern of the company
    Interaction orientation of the brand
    Internet usage
    Knowledge about product class
    Local self identity 
    Loyalty to the Brand(Cognitive)
    Loyalty to the Store
    Loyalty To The Team (Behavioral)
    Morality of Object
    Patronage Likelihood (Restaurant)
    Preference for the familiar food brand (?)
    Prestige of consuming the product
    PRODUCT CHOICE OVERLOAD IN THE STORE
    PRODUCT DESIGN (AESTHETIC)
    PRODUCT EVALUATION (FOOD)
    PSYCHOLOGICAL DISTANCE (CONSUMER-RETAILER) 
    PURCHASE ABANDONMENT (STORE) 
    PURCHASE LIKELIHOOD (CURRENT PRICE) 
    PURCHASE LIKELIHOOD (PRODUCT FROM THE RETAILER) 
    QUALITY OF THE BRAND 
    QUALITY OF THE COMPANY’S PRODUCTS 
    QUALITY OF THE RETAILER’S PRODUCTS
    REGRET (DECISION)
    RELATIONSHIP EQUITY (CUSTOMER WITH COMPANY)
    RELATIONSHIP ORIENTATION OF THE BRAND
    RELATIONSHIP TYPE
    REPATRONAGE INTENTION
    SATISFACTION
    Sense of completion with negotiated price 
    Sensory pleasure expectation (food portion) 
    Shopping stress 
    Similarity to other customers (?) 
    Sophisticated consumption (?) 
    Store design (confusing interior layout) 
    Store design (cramped) 
    Submitting ideas to the company (?)
    Transferred essence (?) 
    Trust in retailer 
    Trustworthiness (general) 
    Uniqueness of the object
    Wait Time in the Store 
    Website Design (Aesthetics) 
    Website Design (Information Quality) 
    Website Design (Interactivity) 
    Website Design (Purchasing Process) 
    Website Design (Readability) 
    Willingness to Purchase
    Word-of-Mouth Intention

    ]]>     2021-11-01 18:58:28 UTC https://padlet.com/adityamehrotra1/rga2qh7mnuvxcep5/wish/1859635006