For this reason, consumers are able to be directed to the various platforms the movie is available.

Barbie,” starring Margot Robbie and Ryan Gosling as life-size versions of the popular Mattel dolls,

With the help of “Oppenheimer,”

• A viral marketing campaign that translated to box office success.

• Custom Crocs and a special Prada line.

• Partnerships with more than 100 promotional partners.

• Exciting merchandise, including scented candles, Xbox controllers, and an Airbnb dreamhouse.

• Attention-grabbing casting, with Margot Robbie as Barbie and Ryan Gosling as Ken.

Hi Barbies And Ken! Kenyan Content Creators Jump On The Barbie Movie Trend - The Sauce

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Summary

• Margot Robbie reveals that she and director Greta Gerwig struggled to convince executives that Barbie would appeal to male audiences.

• Appealing to all major demographics was crucial for the film as it required a big budget in order to properly pull off.

• Barbie's box office proves that it did end up appealing to male audiences, with its cast, story, humor, and the viral nature of the Barbenheimer phenomenon all contributing.

"The highly anticipated film based on the Manhattan project, Oppenheimer, was due to launch on the same weekend as Barbie. Normally the launch of another highly anticipated film on the same weekend could be problematic for some brands – however on this rare occasion, the audiences collaborated to create an internet sensation.

Whilst not necessarily part of their original marketing strategy, the Barbenheimer sensation was simply a happy accident that took off, and showcased the power sharing memes across social platforms."