https://padlet.com/julsonk/rdg6u0nv8d5m en-us 2018-12-03 14:53:03 UTC 2025-02-22 10:47:40 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Brightnessdown.png julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310439885 Defines how the ad is structured, different frameworks for different advertising contexts.]]> 2018-12-03 14:58:39 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310439885 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310440261 Designed with computer graphics programs]]> 2018-12-03 14:59:11 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310440261 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443846 Present information to the audience in a straightforward manner]]> 2018-12-03 15:04:42 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443846 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443902 Beyond reality]]> 2018-12-03 15:04:48 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443902 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443950 Shows the product being used]]> 2018-12-03 15:04:52 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310443950 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444068 Scientific or survey evidence]]> 2018-12-03 15:05:01 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444068 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444137 Use of word-of-mouth from other customers]]> 2018-12-03 15:05:07 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444137 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444201 Resembles a 30-second movie with a plot or story suggesting a brand's benefits or features.]]> 2018-12-03 15:05:13 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444201 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444243 A real life problem is shown in a dramatic presentation and the product advertised represents the solution to the problem]]> 2018-12-03 15:05:15 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444243 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444389 Within a few years, the costs of digital production will be half of what they are now.]]> 2018-12-03 15:05:31 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444389 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444425 The rotoscoping process facilitates digitally painting or sketching figures into live sequences, which makes it possible to present both live actors and animated characters in the same frame.]]> 2018-12-03 15:05:35 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444425 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444471 2018-12-03 15:05:39 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444471 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444517 2018-12-03 15:05:43 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444517 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444573 The most common slice-of-life format contains four components: encounter, problem, interaction, and solution]]> 2018-12-03 15:05:48 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444573 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444642 A disaster is usually avoided and a happy ending is usually resulted.]]> 2018-12-03 15:05:53 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444642 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444678 2018-12-03 15:05:56 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444678 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444712 2018-12-03 15:06:00 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444712 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444754 Does not include an encounter where a brand solves a problem faced by consumers or a business]]> 2018-12-03 15:06:03 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444754 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444806 Allows the viewer to draw their own conclusions about the products]]> 2018-12-03 15:06:08 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444806 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444851 2018-12-03 15:06:11 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444851 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444892 2018-12-03 15:06:16 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310444892 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445057 It is very popular in the business-to-business and service sectors.]]> 2018-12-03 15:06:33 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445057 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445126 Most buyers believe what others say about a company more than they believe what a company says about itself.]]> 2018-12-03 15:06:36 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445126 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445161 2018-12-03 15:06:40 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445161 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445205 2018-12-03 15:06:45 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445205 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445266 Quoting the results generates greater credibility.]]> 2018-12-03 15:06:50 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445266 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445313 The approach works well in print ads, because buyers take the time to read the claim or findings presented in the advertisement.]]> 2018-12-03 15:06:55 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445313 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445363 2018-12-03 15:06:59 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445363 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445401 2018-12-03 15:07:02 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445401 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445474 Business-to-business ads often present demonstrations. It allows businesses to illustrate how a product meets the specific needs of another business.]]> 2018-12-03 15:07:08 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445474 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445544 You are shown how to use the product while hearing about the advantages.]]> 2018-12-03 15:07:14 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445544 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445587 2018-12-03 15:07:18 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445587 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445622 2018-12-03 15:07:22 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445622 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445685 Common fantasy themes include sex, love, or romance.]]> 2018-12-03 15:07:30 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445685 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445732 A fantasy could be anything from a dream vacation to a juicy hamburger.]]> 2018-12-03 15:07:36 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445732 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445755 2018-12-03 15:07:38 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445755 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445781 2018-12-03 15:07:42 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445781 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445817 Consumers who are highly involved in a particular product category pay attention to an informational ad.]]> 2018-12-03 15:07:46 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445817 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445869 When a business does not need a particular product, buying center members often pay less attention to the advertisement.]]> 2018-12-03 15:07:51 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445869 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445902 2018-12-03 15:07:54 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445902 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445938 2018-12-03 15:07:57 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310445938 julsonk https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310608946 - Animation
- Slice-of-life
- Storytelling
- Testimonial
- Authoritative
- Demonstration 
- Fantasy
- Informative]]> 2018-12-03 19:29:30 UTC https://padlet.com/julsonk/rdg6u0nv8d5m/wish/310608946