Intro to PR 02 by Elizabeth Muckensturm https://padlet.com/eamucken/rd9udmwg607h Chapter 9- Media en-us 2017-10-10 05:12:38 UTC 2023-04-26 10:49:59 UTC hello@padlet.com Media Importance https://padlet.com/eamucken/rd9udmwg607h/wish/195714547 -PR must know how to deal with the press
https://www.youtube.com/watch?v=UWuc18xISwI&t=171s]]> 2017-10-10 17:00:35 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195714547 News is on the Internet juliadaiello https://padlet.com/eamucken/rd9udmwg607h/wish/195715856 Because of the internet, news tends to spreads to a wider group of people. For public relations professions, this makes the news harder to control. ]]> 2017-10-10 17:02:52 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195715856 The Internet Factor https://padlet.com/eamucken/rd9udmwg607h/wish/195715916 "New-age news sources"
Public relations professionals must foster close relationships with those who present the news.
Blogs- 181 million and counting]]> 2017-10-10 17:02:57 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195715916 Pitching Publicity https://padlet.com/eamucken/rd9udmwg607h/wish/195715940 https://www.forbes.com/sites/mikalbelicove/2013/12/10/13-dos-and-donts-when-pitching-to-the-media/#6f14fa765095 ]]> 2017-10-10 17:03:00 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195715940 Attracting Publicity https://padlet.com/eamucken/rd9udmwg607h/wish/195716091 2017-10-10 17:03:18 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195716091 Objectivity in the Media https://padlet.com/eamucken/rd9udmwg607h/wish/195716829 Reporters should not distort the official view once substantiated. ]]> 2017-10-10 17:04:37 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195716829 Handling Media Interviews https://padlet.com/eamucken/rd9udmwg607h/wish/195717317 http://bitesizebio.com/6696/10-great-tips-to-make-a-good-impression-at-your-interview/
(Good website showing some tips to have a successful interview) https://www.americanexpress.com/us/small-business/openforum/articles/how-to-handle-your-first-media-interview/?intlink=us-openforum-related-editorial-6]]> 2017-10-10 17:05:28 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195717317 Tips for attracting publicity https://padlet.com/eamucken/rd9udmwg607h/wish/195717828 1) media messages
2) press kits
3) flyers
4) phone calls
5) newspaper listings]]> 2017-10-10 17:06:25 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195717828 Dealing with the Media https://padlet.com/eamucken/rd9udmwg607h/wish/195717848 2017-10-10 17:06:27 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195717848 https://padlet.com/eamucken/rd9udmwg607h/wish/195719107 Do NOT go into an interview without knowing who you are meeting with. ]]> 2017-10-10 17:08:54 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195719107 The Golden Rule of PR- Never lie! https://padlet.com/eamucken/rd9udmwg607h/wish/195719222 2017-10-10 17:09:05 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195719222 https://padlet.com/eamucken/rd9udmwg607h/wish/195719676 Always ask your questions in advance, and make sure you don't look nervous ]]> 2017-10-10 17:09:49 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195719676 Attracting Clients https://padlet.com/eamucken/rd9udmwg607h/wish/195720358 2017-10-10 17:10:57 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195720358 Become a trusted source! https://padlet.com/eamucken/rd9udmwg607h/wish/195720447 2017-10-10 17:11:09 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195720447 https://padlet.com/eamucken/rd9udmwg607h/wish/195720623 Don't Bluff]]> 2017-10-10 17:11:21 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195720623 https://padlet.com/eamucken/rd9udmwg607h/wish/195721062 What purpose does this do for the organization. 
Ask yourself this and pick things that you think are right. ]]> 2017-10-10 17:12:08 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721062 Advertising https://padlet.com/eamucken/rd9udmwg607h/wish/195721244 2017-10-10 17:12:29 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721244 Publicity is more powerful than advertising https://padlet.com/eamucken/rd9udmwg607h/wish/195721598 2017-10-10 17:13:12 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721598 Public Relations and the Media: Friendly Adversaries https://padlet.com/eamucken/rd9udmwg607h/wish/195721601 2017-10-10 17:13:13 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721601 Don't sweat the Skepticism https://padlet.com/eamucken/rd9udmwg607h/wish/195721754 2017-10-10 17:13:33 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721754 Reporters want facts from all sides of a story to ensure they give viewers the truth https://padlet.com/eamucken/rd9udmwg607h/wish/195721814 2017-10-10 17:13:40 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195721814 people see reporters as enemies because they uncover bad news https://padlet.com/eamucken/rd9udmwg607h/wish/195722239 2017-10-10 17:14:33 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195722239 Advertisement Issues. juliadaiello https://padlet.com/eamucken/rd9udmwg607h/wish/195722247 Handling the backlash of poor ads becomes harder because as soon as they're released, people share their opinions about them.]]> 2017-10-10 17:14:34 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195722247 https://padlet.com/eamucken/rd9udmwg607h/wish/195722919 https://www.youtube.com/watch?v=MH_CjB0FHfQ
This video is very good in explaining on what to do and what not to do. ]]> 2017-10-10 17:15:52 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195722919 There is no such thing as bad publicity.. https://padlet.com/eamucken/rd9udmwg607h/wish/195723047 2017-10-10 17:16:05 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195723047 Don't have an attitude https://padlet.com/eamucken/rd9udmwg607h/wish/195723390 2017-10-10 17:16:46 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195723390 Biases https://padlet.com/eamucken/rd9udmwg607h/wish/195723412 Most reporters have a liberal bias and serve as the "devils advocate," thus bringing to light the fact that everyone is biased one way or another]]> 2017-10-10 17:16:49 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195723412 Ignites emotions juliadaiello https://padlet.com/eamucken/rd9udmwg607h/wish/195723869 Social Media and other forms of internet communication makes everyone a more aggressive, sharp-elbowed and less trained reporters. They post and share their opinions online, causing criticism of different companies and events that makes it hard to keep under control.]]> 2017-10-10 17:17:43 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195723869 PR professionals https://padlet.com/eamucken/rd9udmwg607h/wish/195723909 Opinions should be based on facts from PR professionals. ]]> 2017-10-10 17:17:49 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195723909 Bad reporting example: https://padlet.com/eamucken/rd9udmwg607h/wish/195724735 2017-10-10 17:19:25 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195724735 Publicity is more credible than advertising https://padlet.com/eamucken/rd9udmwg607h/wish/195725077 2017-10-10 17:19:59 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195725077 https://padlet.com/eamucken/rd9udmwg607h/wish/195725915 Print: Hanging In
-fewer newspapers due to a cut back because of the recession 
-more people began reading newspapers by the summer of 2012
-PR professionals still depend on print media]]> 2017-10-10 17:21:30 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195725915 https://padlet.com/eamucken/rd9udmwg607h/wish/195726990 2017-10-10 17:23:28 UTC https://padlet.com/eamucken/rd9udmwg607h/wish/195726990