IDM Journal by Katrina Kupke https://padlet.com/kupks001/rcuem6yq4ekgoewo Assignment 1 en-us 2021-03-05 05:05:15 UTC 2026-01-19 23:22:33 UTC hello@padlet.com https://padlet.net/icons/png/1f431.png Week 1 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1272491520 After hearing about this course and the tasks, I am excited to complete it. I like creative thinking and production and think I will enjoy it. I am slightly worried coding the website as it tends to initially take me a while to understand a learn new digital software but I am excited for making the video.]]> 2021-03-05 05:11:46 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1272491520 80 Ideas kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1272491851 1.     Mental health awareness
2.     New app for mental health 
3.     Event for self-care
4.     Self-care products 
5.     Messages on your phone that send positive affirmations
6.     Mindfulness 
7.     New music related to what you listen to
8.     News targeted at teens 
9.     New nightclub 
10.  Make at home cocktail 
11.  Monthly drink subscription 
12.  App to decide where to eat 
13.  Eating locally 
14.  Platform to share photography 
15.  Photography exhibition 
16.  App to find people to do something with 
17.  New music festival 
18.  New band/music artist 
19.  Subscription to a different concert each month 
20.  Drink driving 
21.  Drug driving
22.  Travelling locally 
23.  Supporting local businesses 
24.  New mobile device 
25.  Astrology app 
26.  Cat tracker
27.  Cat identifier 
28.  Stray cat awareness
29.  Adopting not shopping for animals 
30.  Breeding issues 
31.  Drink bottle that reminds you to drink
32.  Film photography
33.  Nature conservation
34.  Single use plastics 
35.  Ocean conservation 
36.  Funding to the arts
37.  Promoting the arts 
38.  Theatre companies 
39.  Electric cars
40.  Dating sites
41.  Being cat-fished
42.  Veganism 
43.  Holiday destinations 
44.  Cancel culture 
45.  Plants
46.  High-vis shoes 
47.  Teeth whitening strips 
48.  Fashion brand
49.  Fast fashion 
50.  Donating clothes 
51.  Calming tea 
52.  Recycling 
53.  Self-image 
54.  Cooking show 
55.  Recycling/ vintage shopping 
56.  New jewellery line 
57.  Jewellery subscription 
58.  Star tracker
59.  Movie review/suggestion app
60.  Female empowerment 
61.  Breaking stereotypes 
62.  Clothes trading website 
63.  Ghost tour
64.  Global warming 
65.  Robot
66.  Camping trip 
67.  A cruise 
68.  Road trip 
69.  Sporting team 
70.  Lighting services 
71.  Gin tasting 
72.  Wine masterclass
73.  Deaf awareness 
74.  Medical marijuana 
75.  Guitar lessons 
76.  Homeless community 
77.  Drug abuse 
78.  Dementia awareness 
79.  Live music performances 
80.  Band album release 


]]> 2021-03-05 05:11:57 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1272491851 Week 2 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301304160 First 5 Seconds
- grab the consumers attention
- something memorable 
- brand placement 
- create interest 
- suspenseful 

Strategies 
- music (relevant music) 
- popular influencers or celebrities
- relatable to interests 
- ask questions, keep them watching to find out more
- tone choice

Last 5 Seconds
- reinforce brand and message 
- make sure the audience remembers 
- motive for audience to explore 
- call to action

]]> 2021-03-12 04:09:02 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301304160 Annotated Bibliography kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301357559 Craven, M., Liu, L., Mysore, M. and Wilson, M., 2020. COVID-19: Implications for business. McKinsey & Company, pp.1-8.

This source explored the way the COVID-19 pandemic affected businesses by explaining the delayed demand of community products and goods. The source was useful as it highlighted the implications of the virus and what it means for the economy but also what needs to be done to improve it for the future. From this source I was able to identify the importance of community and how supporting them through the pandemic and coming out of it is helpful.

Brown, C. and Miller, S., 2008. The impacts of local markets: a review of research on farmers markets and community supported agriculture (CSA). American journal of agricultural economics, 90(5), pp.1298-1302.

This source explained local markets and the positive economic impacts is has for local businesses. The source was useful as it demonstrated the use of markets as a way to gain community involvement and other local businesses. From this source I was able to identify how businesses are connected and the success of one actually is positive for others, also the advantages of local markets.

Shuman, M.H., 2007. The small-mart revolution: How local businesses are beating the global competition. Berrett-Koehler Publishers, pp. 95-116

This source explained how local business are gaining populating and are rising the community economy. The source was useful as it explained how it is beneficial to shop with local businesses rather than big, global brands. From this source I was able to identify more advantages with local businesses and the positive effects they have on the community.



]]> 2021-03-12 04:43:23 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301357559 Support Local Businesses kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301360505 I wish to promote the message of the importance of supporting local business especially as a society coming out of the Coronavirus pandemic where businesses struggled greatly. ]]> 2021-03-12 04:45:21 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301360505 Identify and profile your target audience kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301361233 My target audience is those local to the metropolitan South Australia area, both females and males primarily aged from late-teens to mid whom have an interest in environmental sustainability and supporting locally. 



]]> 2021-03-12 04:45:51 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1301361233 Example 2 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328621523 This Google ad for helping small businesses shows they provide everything you could need and can be chosen over big brand names, helping those locally. ]]> 2021-03-19 04:58:21 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328621523 Example 1 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328622379 This Koala TV commercial highlights the aspect of local community faces and personal stories within their advert, making people see the faces behind the business and not just their product seeing the real people. ]]> 2021-03-19 04:58:51 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328622379 Example 3 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328622683 This ad by the town of the blue mountains demonstrates the affect of the global pandemic affecting local business and how as a local community you can still support them whilst being safe and the positives this has. ]]> 2021-03-19 04:59:03 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328622683 Week 3 kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328648463 This week we started coding our website. I found it easier than I though I would as I don't tend to be amazing with technology but I am excited to make the template my own. ]]> 2021-03-19 05:15:34 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1328648463 mind map summery kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356003355 The message I am going to promote in my video is the importance of supporting and sharing local business in relation to the community effect. 

My video will be targeting a younger audience than the previous video examples I watched and targeting their interests and aesthetic. 

]]> 2021-03-26 04:34:03 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356003355 AIDA kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356016824
Attention
I am going to catch the target audiences attention by creating a visually pleasing and persuasive image. I will use the emotion of local interest and targeting wanting to help those struggling, making them chose local businesses over mass production and big brand names. 

Interest
I will be targeting young adults interests and aesthetics including advertising popular markets from Adelaide and other local businesses I think fit the theme. These will include food and drinks, but also products that are specific to this group.

Desire
I will be convincing the audience to support local businesses by using visually pleasing framing and creating an emotion and desire behind the video. It will be more aesthetic rather than contain a storyline or humour, focusing on the products and their makers.

Action
After the message i want to audience to go and attend markets and make an effort to seek out local businesses instead of going mainstream or support large global brands. I want them to research how they can be more locally supportive and make them aware of the benefits it has on the economy.

]]> 2021-03-26 04:43:04 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356016824 Treatment kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356037400 This film will highlight the different brands and products you can buy locally and the positive effect. 

The music running in the back of the film will be recorded live at the markets, featuring the artists performing. 

The film will start with a shot of the front of the Gillies Market, then move to slowing panning around giving an arial view of the markets. 

It will then go into close ups of certain products and people, with happy expressions, including the live music act. 

It will then move to the Farmers Market, giving an overview shot of the market. Then moving to products, highlighting the aesthetic and beauty of the products. 

There will then be an end slate with text saying "support your local", then fading to black. ]]> 2021-03-26 04:55:51 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1356037400 mind map kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1377200040 2021-04-02 01:41:23 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1377200040 Tone kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381954595 I want the audience to feel compelled to take part in supporting local businesses so therefore want the tone to be welcoming, calm and warm. 

I want them to feel happy and peaceful, like the environment is something they would like to be a part of. 

I will do this through the music in the background of the video and the colours used. ]]> 2021-04-05 03:39:58 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381954595 Font kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381960943 I have chosen the font Century Gothic as it is easy and clear to read. It also has that minimalistic and aesthetic feel that fits with the target audience well. It also fits the topic as it is simple and calm so isn't distracting in the video and doesn't change the audiences emotions.

]]> 2021-04-05 03:43:37 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381960943 Colour kupks001 https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381984507 I have selected a mixture of warm and cool tone colours to feature in my video. These colours give off a fresh feeling and warm and fun atmosphere to the video which I would like to display. 

I will use these colours through to environment and the focus of the products i show. ]]> 2021-04-05 04:00:31 UTC https://padlet.com/kupks001/rcuem6yq4ekgoewo/wish/1381984507