MG329 Paper 2 2020 Search by Naoimh OReilly

Conner Sunderman

2020-02-19 09:56:01 UTC

Write for humans, not robots. You might be at the top of google shortly writing for robots, but writing for humans is much better long-term.

2020-02-19 09:56:28 UTC

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Check your current search ranking. High positions can last long into the future so define a keyword list - Sematic mark up boosts your position. How you tag and manage your content is critical.

Paid for listings= guaranteed and instant and is also flexible. Search engine provides the reporting. Ensure you’re up to date with the SEO periodic table and understand which methods you are using to improve your organic ranking- secure page to htpts standard, level of engagement, links in and out, focus on emerging themes and respond early to avoid penalisation-> video, voice, local, image.

Ensure your format is concise, heading 1 being the most important content at the top of the page and the filtering down to heading 2 with keywords. Ensure your images highlight your ALT tags clear. Be wary of duplicate content, if google discovers the same content in multiple locations it will only present 1 version of SERP’s. Use links correctly-> descriptive link text and indicate when links open in new window.

Think local, eg. Maps, local search words etc.

19111622

2020-02-19 09:56:35 UTC

Make sure you have a clear link structure and to format your text properly. The most important keywords and content should be at the top.

Emily Bjork

2020-02-19 09:56:37 UTC

In order to improve organic search rankings, it is important to use the correct links. When creating links, you should use a descriptive link text and make sure to have the correct HTML. It is also important to have unique titles and indicate which links open to a new window.

18750045 - Get your on-page optimisation perfect:

2020-02-19 09:56:46 UTC

Nothing turns a user off a page more than a mess of broken links and dodgy optimisation.This includes what links you have on your page and what links users to your page. Important factors for good ranking include links both inbound and back links. High quality links are more attractive to the user. If you make something publicly available you should link to it, as this optimises the site for users and allows it to become more user friendly. By having links that open in a new window, it allows the user a chance to stay on your page as well as reap the benefits of your links to other pages. Once these links are reliable and suitable for your page, this improves your page's content and adds credibility to the site.

18437986

2020-02-19 09:58:45 UTC

Identifying your target keywords will determine the quality and accuracy of the correct market your looking to attract. Also having an accessible URL will make it easier for the user to find your website.

Paige Kunkel

2020-02-19 09:59:02 UTC

a recommendation i would suggest to the client would be to focus on making a unique description under their link to make it easier for search engines to find the link and include it in SERP’s

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isabel_brennan22 — 2020-02-19 09:59:05 UTC

In order for a client to improve their organic search rankings they

must have patience. I would advise the client to follow the SEO

factors. These factors can build the framework for your SEO strategy.

Some of these factors to improve organic search rankings are building

key words into your titles and ensure your website is in google mobile

page format which is built for optimum speed. Content should be in

short sentences and include bullet points and images. The client

should also ensure the quality of links are excellent. Relevance of

content surrounding links is also important and authority of domain

linking to website is increasingly becoming more important.

2020-02-19 09:59:08 UTC

18331361 It is important that you put key words into the title of the links.

To improve your organic search ranking you must have a clear SEO strategy with links used in a good way and a structur websites. You must also use the correct Key Words at the right place and as titles.

2020-02-19 09:59:22 UTC

18499116

2020-02-19 09:59:36 UTC

There are a couple of small steps I would initially advise a client to consider when trying to improve their organic search ranking. I would advise a client to initially check their current search ranking to see where they stand. A solid keyword list will allow them to pick the most relevant keywords for their site to bring in traffic. Ensuring their webpage is of good quality will help boost their organic ranking. The main things I would then advise are to optimize their page titles and tags. They should correctly structure their HTML tag. It should be short in characters and contain the most relevant words near the start of the tag. ALT tags should also be optimised along with the structure of their URL. 18499116

Cole O’Brien 19110791

2020-02-19 10:00:14 UTC

To improve organic search rankings I would advise my client to focus on click through rate. Beyond that I would suggest that the client makes sure that there HTML tags are optimized for people to find them on search. Such as but not limited to alt-tags with images and links with appropriate formatting. Most importantly write for humans not for machines.

2020-02-19 10:00:23 UTC

I Think that it would be beneficial for a client to focus on the quality of their web design with a specific emphasis on there html. This would include using correct title tags and heading to optimize there search ranking. Equally fleshing out the website with content to bulk the size of the website helps to optimize the time that the website is crawled by the spider.

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18441574- Firstly having an accessible URL is the first step, then having the keyword search on lock down based on what consumers are searching for. Next you want to consider which words google deem relevant and important. Finally content creators must be cautious with snippets trying not to bombard individuals with information.

2020-02-19 10:00:42 UTC

17505309 -

2020-02-19 10:00:45 UTC

They should focus on google ranking factors such as content, URLS, engagement, these are all elements of the periodic table of SEO factors that if optimised will gaurentee increased organic search rankings. I would also recommend that they monitor their prefromance and continue to optimise their SEO efforts.

2020-02-19 10:00:59 UTC

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I think it’s most important to look at the quality of links coming inbound to your site is the best way to improve organic search rankings. With google analytics, one can now analyse the sorts of links that are coming through to your page and where they are coming from. One can then decide which websites that are linking you are a good strategic fit for you. It must be decided which align with your company values. Google allows you to get rid of poor performing links or links that speak about your website badly. Links are frequently now based on the key phrases located around the link and this is a key factor in deciding the quality of a link.

18411736

2020-02-19 10:01:00 UTC

The one factor that I’d tell the client to focus on to generate organic search rankings is user experience. It’s really important to make the website or link as accessible as possible for the users by using different techniques like easy to figure links like for example as said in the lecture “more wooden toys” and have the link embedded in that than to say “click here for more wooden toys.” It was also discussed that websites and links should be designed in a way that is accessible to both humans and robots. It should be short, easy to understand and straightforward.

2020-02-19 10:01:10 UTC

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I would advise that the client ensure that the website is mobile accessable and most importantly friendly. Most online traffic currently is from mobile devices and not catering to this large demographic would be detrimental to the organic search. Ensuring that the mobile demographic is catered to would definitely boost the organic search rating and the sites popularity overall

Student Number: 18475714

2020-02-19 10:01:29 UTC

The main advice I would give to a client after today’s lecture would be to focus on designing your page and content for the user not for the search engine. As although optimisation is a key aspect, google AI is always making changes. Designing for the user will always improve organic search results especially as dwell time has become an increasingly important factor. As well to focus on SoLoMo, security and content content content.

18718641

2020-02-19 10:01:35 UTC

My advice for my client would be to continuously provide updated, valuable content on their site on a regular basis. Ensuring all information in clear and concise, and easily navigated by a user is what I believe to be one of the the first and most important steps in improving search rankings. Given that Google is no longer focusing on keywords to improve rankings, but rather the quality and depth of relative information on the site, overall content is crucial. Consistent use of appropriate keywords throughout the webpage is also crucial here. Alternatively, depending on the nature of the site itself, inward and outbound linking can also be extremely effective.

18384391

2020-02-19 10:01:44 UTC

I would advise a client to focus on producing relevant quality content on a consistent basis. As the algorithm becomes more driven by AI and less predictable, knowing what the next trend will become more and more difficult. As Google move away from checking for tags to more organic means of quality checks it could be most efficient for SEO advisers to recommend their client focus more on content than exploiting a specific feature of the algorithm.
I would also recommend they still understand the basic requirements such as quality links and use of images to rank highly as they are less likely to dramatically change with AI taking control of search.

18307376

2020-02-19 10:01:47 UTC

The advise I would give a client to improve their search ranking would be to first if all organize their website design using tools like schema.org. This is very beneficial and critical as it’s important to organize your web design due to the constant change in SEO. Secondly, I would advise a client to use their HTMC tags appropriately as it’s the key factor for the quality of the link(s), whilst improving your search ranking

18410874

2020-02-19 10:02:03 UTC

I would advise clients to use correct links to improve organic search rankings. I would advise them to use descriptive link texts when creating a link and to indicate when links open in a new window and when linking to a pdf or big image file

18458294

2020-02-19 10:02:11 UTC

Firstly, I would advise a client to create quality content. As content is the primary focus on holding the audience’s attention. High quality content not only attracts new visitors but it also keeps vistiors coming back for more, therefore increasing the traffic on their site. This also includes cutting out duplicate content

18304831

2020-02-19 10:02:15 UTC

In order to improve organic search rankings, I would advise a client to improve their use of html and tags. This can increase the organic clicks. Writing for humans will provide a better long term organic search ranking than writing for robots which will only guarantee a top spot for a short time.

Hannah Judge- 18332781

2020-02-19 10:02:19 UTC

I would advise my client to ensure that when their site is searched for location etc and it comes up on the right hand side of the search page that they make sure to make sure all information is relevant and true to ensure it is officially verified and provides no false information for searchers. If there is no official listing On the right hand side there will be less chance of someone clicking the site. If it provides fake information people will be less likely to click On it also. Key words are also essential to the description as it helps the search engine to narrow down the search and make it more specific when people look something up. I would also advise a client to avoid irrelevant linkage to their site as it brings down their search relevance on the listings.

18373103

2020-02-19 10:02:20 UTC

I would advise clients to look at their taglines and their PageRank, although we aren't sure what way PageRank is ranked, there are PR checkers out there so it is important to check. I always thought that HTML tagwords were still important to be used for search optimization but It is clear that we should focus more on HTML title and heading tags. Wording is so important to improve organic search ratings.

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sorcha_hope3 — 2020-02-19 10:02:27 UTC

Google's algorithm is volatile, so marketers should be keeping up to date with google's treatment of online material. What they are ranking higher, and who's getting in trouble. Also HTML as a skill seems to be vital, and its important that your site is flexible, so once a small change in google's algorithm is detected, a site can be re-optimised to meet these preferences. Optimise for everyone. Not only is it important for individuals with impairments, and lesser technology capabilities to easily access the information they're looking for, but the crawlers used by google too, so processing of new changes is fast and ranking is refreshed quicker.

18323506

2020-02-19 10:02:30 UTC

I would advise a client to view the most searched words or phrases in their market or for similar products and integrate these phrases onto their website to list higher up in the search results and be more relevant. I would also advise the client to use html effectively and use it properly.

2020-02-19 10:02:38 UTC

18402902
One important factor, if I was to advise a client on how to improve their organic search rankings would be to rank content within the Google snippet section constantly if possible, the snippet section generally appears most with 'how to' questions and tends to be a very effective way of not only maintaining organic search rank but also a very high click through rate. This also couples very well with html optimisation as you will most likely need to format your snippet to have an answer to the question within the 160 characters. While this may not the the number 1 priority for most products or brands it would be an effective tactic.

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carla_mcgarry22 — 2020-02-19 10:02:39 UTC

I would advise my customer to focus on obtaining a great search engine description by providing key words in your title and H1- H2 tags that are made obvious by large, bold text, use meta tags to describe what your page is about, use schema to turn into enhanced listing and/or focus heavily on your page format by ensuring it is mobile friendly.

Ensure that offline campaign keywords are linking to the search engine description in order to create a connection in the mind of the consumers

2020-02-19 10:02:40 UTC

I would advise a company to think of the buyer and the search engine second. By doing this thinking of your buyer it will give you a better chance of your content being properly consumed and shared. With consumers in today’s world having more power than ever it is important to engage with their needs and this is turn will build organic search - 18481942

18389483

2020-02-19 10:02:47 UTC

I would recommend to my client to invest time and energy into their use of links on their site in order to improve their organic search rankings.

Links are a crucial method of increasing traffic to their website, by incorporating inbound or backlinks it will ensure any stray traffic will be diverted and remain on the client’s site. It is essential that the links used are of good quality. In order to gain the respect and trust of the user, links should be relevant to the actual content and avoid being linked to link farms. Equally this will also prevent the user being frustrated and leaving the site. The improvement of organic search rankings is a game of marginal gain, the effective use of links within the site is one simple method of doing so.

18428616

2020-02-19 10:03:05 UTC

I would recommend a client to measure their search success based on their goals,for example if their goal is to increase traffic to their website then success should be measured based on website traffic.As well as that they should remove links to their site that are unwarranted and google has a feature that allows this.However when the sight is viewed it is important that the site is effective and doesn’t put the viewer off,it must be attractive and easy to navigate,creating a more effective website and therefore improving their search ranking. Clients should also look into the prospect of voice search from the likes of Alexa and Siri and and see how they can benefit as the likes of smaller companies appear to be struggling with larger competitors in this regard

18414786- I would advise a client to actively think and introduce their tag lines. Compare the keywords of its competitors. Think locally. Verify google listings , add maps where possible , add local search terms. Incorporate mobiles as much as possible. Add detail to tags with images and links. Be clear and defiant with all information relating to page content. Check your current search ranking and base your tag words on this as higher positions and wording can last long into the future.

2020-02-19 10:03:10 UTC

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aiden_kinsella37 — 2020-02-19 10:03:31 UTC

I would recommend that a firm using its digital marketing budget and campaigns in relation with other marketing strategy. They should focus on using SEO and PPC to combine for SEM. Focusing on gaining rank one on search result as the first 3 results having the highest click through rate. Ensure that offline campaign keywords are used during searches. Optimise links and websites to make them user friendly and more useful. Use Googles free statistics to see what needs to be improved. Focus on organic search results as they have a higher click through rate and is more beneficial over time

18409236

2020-02-19 10:03:38 UTC

I would advise a client to focus on how their site operates on mobile. The better the site works on the primary searching device, the longer the viewer will stay on the website which will feed into Google's search rankings and allow more people to view the site. Looking directly at Google's search rankings in other areas like constant content updates will also increase search position.

Student number: 18361973

marija_malina3 — 2020-02-19 10:03:50 UTC

Because the search ranking should focus on humans Needs rather than robotics and computers, the idea of structure of content being in a pyramid and ,formatting text is very interesting and important . Focusing on catchy key words and following the right format can really create an attractive search, as well as showing that the search is secure and logical with call to action.
On top if that, the importance of contextual links will in my opinion improve organic search ranking.
So overall, focusing on the schema will have a positive impact.

18463532

2020-02-19 10:03:58 UTC

To improve organic search rankings I would advise a client to take time in identifying target keywords. They should consider words which their target market is likely to search for in order to avoid sending useless traffic to their web page.

2020-02-19 10:04:26 UTC

18322701-
To create an increased page rank (domain popularity), the firm needs to understand their own data, the terms that drive traffic for their site and optimize this for maximum effect.

I would advise that a client really places emphasis on the use of tagwords in order to draw attention to their site.

Tagwords allow for machines to understand what the content is about and therefore aid in bringing it to the relevant page, connecting it to a relevant search.

In addition to this, the importance of the way one conveys their content, i.e. Moving away from long form sentences and moving towards shorter snappier posts that include bullet points, shorter paragraphs, media and Alt tags.

In addition to this, companies should be preparing themselves for a shift in voice search, which tends to be long tail compared to regular search. These tend to be posed in a more conversational manner. Tags will be pivotal in drawing consumers to the content through voice search.

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cathal_kavanagh69 — 2020-02-19 10:04:36 UTC

The structure of your content is key. Heading 1 must contain the most important content with heading 2 following etc. The correct use of HTML should be known with title of content <title> Companies should be wary of their rankings and should make sure they are happy with the sites they are tagged to. Google can now disavow any links companies would prefer not be tagged to. Companies should also be wary of duplicate content.</div> </article> <article> <h1>18709961</h1> <p>2020-02-19 10:04:47 UTC</p> <div>Ensure you use the correct format for SEO including important elements such as heading, subheadings, brand name, location etc on the first page and add html and meta tags to them all. </div> </article> <article> <h1>18320676</h1> <p>alison_burke76 — 2020-02-19 10:04:54 UTC</p> <div>They need to design their websites for people and not search engines. This involves ensuring that the most important keywords that consumers are searching for are included in the heading and subheadings of their website and that analysis on the keywords is constantly being carried out as they are continuously changing. They can get these keywords from looking at log files to see which search phrases are most popular or look at competitors sites to see if they have some important keywords included on their site that they don’t have. Finally, they should make sure any keywords that are paid for in google ad campaigns are embedded in their site. </div> </article> <article> <p>2020-02-19 10:04:59 UTC</p> <div>18309016</div><div>Identify Your Target Keywords</div><div>As the Internet is worldwide, anyone who has access to the internet can find sites from all around the world. Therefore, as a business, you want to attract visitors to your site rather than other websites around the world. In my opinion, identifying the right keywords will determine whether or not the search optimization efforts will succeed or not. The keywords need to rrlate directly to your business. Many businesses make the mistake of spending too much money on keywords that aren’t “buyer” keywords, which results in useless traffic to the site.</div><div>It is optimal to target keywords that your target customers are likely to use when searching for the product or service that you offer. For example, if you have an optician business based in Dublin, I would not recommend that you target general keywords such as “optician”. This is because it will be attract visitors from all over the world. Instead, you should target a more precise keywords such as “Dublin opticians” or “Opticians in Dublin”.</div> </article> <article> <h1>18468026</h1> <p>2020-02-19 10:05:00 UTC</p> <div>For a client to improve organic search rankings they must look at a number of factors. I would advise the client to ensure that they have identified their target keywords as there is very little to gain from using unsuitable keywords. It is also worth noting that links are always checked so having high quality links is very beneficial for the client. Also,in the meta tag description it is advised to use something to catch the customers eye such as a question.</div> </article> <article> <h1>18425726</h1> <p>2020-02-19 10:05:29 UTC</p> <div>I would advise that my client have a clearly defined keyword list and constantly check back and use this list when developing headings, subheadings and titles for their site. I would also advise them to use outbound links that are relevant and check up on no follows. Meta tag descriptions involving questions are proving to have a higher CTR then those that don’t, so I would advise using this. However, my client would have to be very careful that their HTML was correct and that it was suitable and visible on mobile. <br><br> </div> </article> <article> <h1>18373176</h1> <p>2020-02-19 10:05:56 UTC</p> <div>In order for a website to improve its ranking I think it’s vital that companies generate quality content that engages with humans. Begin with an easy to read conclusion that is too the point and what people want. Support it with arguments from readers perspective and finally qualify these arguments based on previous questions asked.<br>Companies should also adhere to originality and avoid duplicate texts or content that may be identified by google ie avoid republishing articles that may lower your ranking.<br>Finally, to increase on site traffic, place emphasis on the use of tag words. </div> </article> <article> <h1>18314031</h1> <p>gibbonsgeorgia15 — 2020-02-19 10:06:20 UTC</p> <div>In order for clients to improve their organic search rankings, they should ensure that the links that they offer are easily accessible to users. It is important that the link includes key words that will allow users to find the content that they are looking for. </div> </article> <article> <p>conor_mcguinness44 — 2020-02-19 10:06:42 UTC</p> <div>Conor McGuinness 17349566<br>I would recommend my clients to look at the keywords that a competitor who is doing well is using to identify any keywords that they are using which you aren't. My clients may be missing out on the traffic that these keywords are attracting . Using these keywords will then help my client to improve their organic search rankings.</div> </article> <article> <h1>18439546</h1> <p>roisin_barry28 — 2020-02-19 10:07:15 UTC</p> <div>It is a good idea for a firm to set up on “google my business” which allows your business to appear on local search pack which will appear above organic search results. <br>It is also good practice to identify keywords used when searching. <br>You could also feature a blog on your website which allows you to constantly add new content to the website. Search engines often feature websites that feature new content as it is viewed as providing more value to the end user. In addition, blog posts give the opportunity to spread it through social media which increases the drive in traffic back to your site. </div> </article> <article> <p>roisin_barry28 — 2020-02-19 10:07:55 UTC</p> <div>It is a good idea for a firm to set up on “google my business” which allows your business to appear on local search pack which will appear above organic search results. <br>It is also good practice to identify keywords used when searching. <br>You could also feature a blog on your website which allows you to constantly add new content to the website. Search engines often feature websites that feature new content as it is viewed as providing more value to the end user. In addition, blog posts give the opportunity to spread it through social media which increases the drive in traffic back to your site. </div> </article> <article> <h1>18471356</h1> <p>2020-02-19 10:08:24 UTC</p> <div>Focusing on organic listing requires good quality links that would result in higher ranking on listing. Improve search engine optimisation by identifying key target words that consumer is most likely to identify with website. Good content is important to improve<br> listing constantly updating will improve higher listing.</div> </article> <article> <p>2020-02-19 10:08:30 UTC</p> <div>18480914 I would advise a client to Focus on click through rates. Click through rates are the metrics that allow you to see how many users clicked on your site out of the total number of people who saw it. Therefore click through rates are extremely important as if hundreds or thousands of people are seeing your search result but don’t click it it is a wasted effort and changed need to be made. Low or falling click through rates is something to be avoided as it shows that the campaign is not running successfully and needs improvement. If your page exceeds the expected CTR Organis ranking improves</div> </article> <article> <h1>18314031</h1> <p>gibbonsgeorgia15 — 2020-02-19 10:09:09 UTC</p> <div>It is important that the client makes the link easily accessible for users. The link should include keywords that will allow the user to be directed to the content that they are looking for. Clients should avoid including irrelevant links as it will only bring down their search rankings. </div> </article> <article> <h1>19102364</h1> <p>2020-02-19 10:26:06 UTC</p> <div><br>they should focus on having a clear SEO strategy with putting a good structure for their websites with links cleverly used and using the correct key words in titles.</div> </article> <article> <h1>18439546</h1> <p>roisin_barry28 — 2020-03-29 13:50:10 UTC</p> <div>It is a good idea for a firm to set up on “google my business” which allows your business to appear on local search pack which will appear above organic search results. <br>It is also good practice to identify keywords used when searching. <br>You could also feature a blog on your website which allows you to constantly add new content to the website. Search engines often feature websites that feature new content as it is viewed as providing more value to the end user. In addition, blog posts give the opportunity to spread it through social media which increases the drive in traffic back to your site. </div> </article> </main></body></html>