Li Qizhong Seminar by Grace Ma https://padlet.com/yidima/ram2q4arnpjt4bzk 机缘巧合之作 en-us 2020-11-25 19:40:56 UTC 2023-03-05 07:28:52 UTC hello@padlet.com AI yidima https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961324199 1. Chatbot
Burberry’s chatbot – luxury shopping and fashion shows on the same Facebook page]]> 2020-11-25 19:57:11 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961324199 AR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961390077 1.virtually try on 3D product
customer can try on ten pairs of shoes in 10 seconds.
Customers can now engage with more products from  their mobile devices. Merchants can offer an infinite amount of virtual products inside their physical store without having to have any inventory on hand.]]> 2020-11-25 20:11:16 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961390077 2. 3D Modeling yidima https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961400664 3D configurators allow customers to personalize their products
Balenciaga used 3D models to announce the launch of their new Track trainers collection.

]]> 2020-11-25 20:14:14 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961400664 AR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961401479 2.magic mirror
A Magic Mirror is a reflective TV screen linked to a camera and controlled by augmented reality software to create a virtual fitting room.
The TV screen can behave like a regular mirror, but it can also enhance the reflection by showing video feeds from different angles, adding accessories like earrings purses or hats, applying makeup or changing the color of the outfits.

virtual dressing room
Uniqlo‘s "virtual dressing room" allows customers to switch between different clothing palettes using a color changing engine and 
]]> 2020-11-25 20:14:26 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961401479 AR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961414019 3. interactive window
Adidas in Nuremberg, Germany]]> 2020-11-25 20:17:56 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961414019 AR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961470708 4.Look at 3D Products In Home
Magnolia Market partnered with Shopify's AR team to create an app that allows customers to see how the brand's products will look in their homes. Augmented reality helps customers visualize Magnolia Market's products to decide if the products match the existing furniture, or fit well in the room.
AR apps allow users to send images through text or on social media to get a friend's opinion before making a purchase.


]]> 2020-11-25 20:33:49 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961470708 3. Image Recognition yidima https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961471649 2020-11-25 20:34:04 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961471649 AR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961482314 5.Gather In-Store Information
shoppers look up product information and prices while using their mobile phones in stores. 
AR app allows customers to scan signs in-store and pull up product information, including customer reviews, color options, and pricing.]]> 2020-11-25 20:37:26 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961482314 VR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961506526 1.virtual store
In 2017, online shopping giant Alibaba introduced their version of full VR shopping experience. shoppers walk through a store and buy products. Their promo video teases digitally created store aisles, with all-angle product views, prices, purchase options, etc. 

]]> 2020-11-25 20:44:45 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961506526 VR https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961512994 2.in-store experience
Lexus is one of many car manufacturers using VR let potential buyers to test drive the car without even leaving the showroom.The app takes you inside an SUV to have a feel as well as driving through various scenes.]]> 2020-11-25 20:46:51 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961512994 Store Atmospherics and ambient factors-Music, scent, layout, colour. yuxuanchen9704 https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961896978 MUSIC 
1. Music’s Impact on Entertainment Value
 Selecting appropriate instore music can contribute to added entertainment value for the customer experience. According to Rubel, the method of music entertainment media is to use music as a marketing tool, music atmosphere can enhance the visual effect of the product (2001). 
2. Music’s Impact on Customer Stress
Music can help reduce the pressure of consumers' shopping experience and make people interested in the shopping experience. For the past forty years, music has been used in the health field to alleviate stress and depression.For instance, calming music has been found to help lower heart rates and blood pressure (McDermott 1990). The effectiveness of music as a therapy also have applicability in retail environments. Different types of music can soothe different customer groups, make shopping easier and more enjoyable, thereby improving customer satisfaction.
3. Music’s Impact on Consumer Behavior
A survey by the Gallup Organization found that 91% of retail customers said that music affected their behavior while shopping, 86% of customers believe that music enhanced a store's atmosphere and 33% of shoppers felt that music influenced their purchase decisions: also 70% of the store managers thought that music made customers feel more relaxed and increased the time spent in the store (Rubel 1996). 

SCENT 
1. Scent’s Impact on Consumer Behavior
Research suggests that, relative to other sensory cues, scent is processed in a more primitive portion of the brain (Herz and Engen 1996), and scent therefore requires little or no cognitive effort to enhance alertness, improve in-store experience, and promote positive shopping outcomes (Bone and Ellen 1999).
2. Scent’s Impact on Customer Pleasure and Satisfaction
Studies have found a privileged neural link between the olfactory nerve and the area responsible for emotional memory (Herz 2004). This is understood as the physiological explanation for why smell evokes significantly stronger emotional memo- ries compared to those triggered by auditory and visual stimuli (Herz 2004). Therefore, when evoked in-store, such memory associations may stimulate positive emotions and lead to a more enjoyable shopping experience (Bone and Ellen 1999). 

LAYOUT 
1. Intangible products
For those intangible products or products which need a long time to take into effect, the layout helps consumers to have more confidence. Like the beauty, retailers pretend to invite beautiful models to advertise their products in outlets. In this way, the perceived risk for existing consumers can be lower and other people can also see the tangible cues. (Sharma，P.，Sivakumaran，B. and Marshall，R.， 2013)、 2. Tangible products 
  • Grid store layout: This layout channels customer flow and, although it is often not very stimulating, it is well suited for shopping trips in which customers need to easily locate certain products and move through the entire store. Self-service is rather easy, and the shopping process for customers is fast and efficient. 
  • Free-form layout: an irregular pattern that allows customers a free choice of movement in certain areas of the store and along certain paths. It allows for more relaxed and unregimented shopping. (Zentes, Morschett, & Schramm- Klein, 2012) 

Color 
Different psychological effects of color (Varley 2006, pp. 166-167; Hurth 2006, pp. 140-141) 
  • White and blue appear calm, cool and clean 
  • Red (similarly orange and yellow) has been shown to be stimulating and arousing 
  • and it evokes sensations of warmth, action and sometimes even aggression 
  • Green is regarded as restful and stimulates associations with life and nature. 
For instance, The Body Shop uses green (which emphasises its environmental claim), Saturn uses a blue and orange combination (to stress its price aggressive positioning), Boots has blue and white (which strengthens its image as a chemist) and Douglas uses turquoise (to communicate a luxury image). By contrast, many retailers prefer to use colors only sparsely instore because they could conflict with the color of the goods sold, which often change with seasons and fashions, as in the case of a clothing retailer. (Zentes, Morschett, & Schramm-Klein, 2012) 
]]> 2020-11-25 23:43:49 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/961896978 Data analytics： https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/962168678 1. Capture data source such as POS system and in-store sensors to monitor customer purchases and browsing history, determine customers' needs and interests, and then tailor the in-store experience to the customer.

2.Use BI software such as "Tableau" to analyze the data of CRM(Customer Relationship Management), ERP(Enterprise Resource Planning), establish a complete consumer profile and segmentation, and then combine the consumption characteristics formed by past historical data to carry out differentiated and refined marketing actions for different types of users.]]> 2020-11-26 02:27:31 UTC https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/962168678 The data serves the customer 601343288 https://padlet.com/yidima/ram2q4arnpjt4bzk/wish/962192902 Online data systems can serve two types of customers, one is consumer customers, the other is potential customers.
1.
According to the online system, make a file for each customer. According to the purchase situation, enter the customer information. I think the membership system is adopted. After consumption, customers can input the corresponding personal information to understand the size and grade of customers, so as to facilitate sales and recommendation in the future. Members will also have a points system to understand the purchasing power of each customer. At the same time, the online system should provide a network window on which to lay a series of products. In this way, customers can check the products no matter whether they arrive at the physical store or not, and attract customers' purchasing desire. The click through rate and purchase situation of online window can further reflect customers' payment preference, understand customers' purchase demand, and further improve the turnover.
2.
According to the big data of network windows and members, the characteristics of customers are analyzed. The fashionable saying is user portraits, which can be applied to potential customers, because the user portraits made by big data analysis can represent a large number of consumers. Customers can be classified by big data. For example, customers with different values can be classified according to their value contribution. For example, customers with different values can be classified according to the service or product purchased by customers. For example, customers in different regions may have different purchase characteristics, and customers in different regions can be classified. Through the analysis of customers, and then combined with their own business characteristics, so as to recommend different products or services for customers, namely precision marketing.
3.
According to the member data and user profile, it can further serve the product development and design. According to the user profile, we can understand most of the customer needs. According to the click through rate, you can know the style and category most popular with the public, and design such products in many aspects, such as high-end, low-end and middle-end, so that a large number of customers can be included, which is conducive to product sales. At the same time, according to the existing member customers, they can carry out a series of customized services according to their original orders. However, this method can not spread out the design, and can be customized for customers with high membership points.
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