Separated it into 4 things:

1. Intro and Structure

2. What they do and what they produce (Kate dibsed)

3. Australia a unique proposition (I shotgunned this)

4. Benefits and Conclusions

You guys can fight it out over who wants the others.

Any questions, refer them to the discussion board or the facebook

Advertisements that are aimed at reducing the consumption of alcohol often have a pro drinking message. Here is an example

https://www.youtube.com/watch?v=mh-L8EJAgvk

The American study “Are ‘drink responsibly’ alcohol campaigns strategically ambiguous?” has indicated that alcohol providers and suppliers have achieved advantageous outcomes to a large extent with these drink responsibly campaigns and the interpretations tended to be mostly pro drinking.

On a closer analysis, the AFL drink responsibly does exactly this. It serves to subtly advance both industry sales and public relations interests as the underlying message promotes the consumption of alcohol. The inferences that can be drawn are:

1.  Alcohol shouldn’t be consumed in excess; and

2.  Alcohol can be consumed in connection with prestigious events such as the brownlow;

It basically says you can consume alcohol but don’t consume in excess.

As children from a young age are exposed to these types of advertisements, they would learn about drinking alcohol and what society says about it. They would then accept and act on these understandings which society has provided them.

Nowhere in this campaign does it implicate against consumption. It merely says drink responsibly. This has enabled Australia to be a society where the consumption of alcohol is seen as a normalized process and is often encouraged. In Australia, consumption of alcohol is often seen as a compliment to activities. Examples being celebrations, social engagements and events.

We should meet up at some point during the week so we can practice this thing. Also, whos doing slides?

Intro and structure

Good afternoon ladies and gentleman. Today my colleagues, Kate, Ben, Allan and myself have a great investment opportunity for you.
  When people think about investment in Australia, you typically think of industries such as mining or ore. However, we have two very different industries to present to you that are thriving in Australia, they are, liquor wholesaling and pubs, taverns and bars.
 

A liquor wholesaler is a company that purchases alcoholic products such as beer, wines and spirits in high quantities, and sells these products to retailers such as pubs, bars, taverns and super markets. (Grocery, liquor and tobacco product wholesaling, 2015) Alcohol operates within the FCMG (fast moving consumer goods) – liquor industry. This means that from a producer’s point of view, these alcoholic products are typically sold in large volumes to retailers with a low contribution margin through extensive distribution networks with a high, fast moving stock turnover rate. (What is FMCG?, 2015) A market research report produced in February 2015 by Ibisworld showed that the Australian liquor wholesaling industry has revenue of over $5 billion, as well as employing nearly 6000 people across over 2000 businesses.  (Liquor Wholesaling in Australia Market Research, 2015)

  Liquor wholesaling also feeds into the industry of bars, taverns and pubs. The main product of these bars, taverns and pubs are alcoholic beverages. These retailers purchase alcoholic products from liquor wholesalers and then on-sell these products to the public. Market research conducted by Ibisworld in may 2015 shows that pubs, bars and taverns in Australia generate revenue exceeding $17 billion, employing nearly 86,000 people across 3 and a half thousand business. These figures, as well as a 2.1% growth in the last 5 years (Pubs, Bars and Nightclubs in Australia Market Research, 2015) highlight the strength of the industry in Australia.

Bibliography

Grocery, liquor and tobacco product wholesaling (2015) Available at: http://myfuture.edu.au/explore-careers/find-out-about-industries/industries/details/subdivision-details?Anzsic=36 (Accessed: 23 May 2015)

Liquor Wholesaling in Australia Market Research (2015) Available at: http://www.ibisworld.com.au/industry/default.aspx?indid=371 (Accessed: 23 May 2015)

Pubs, Bars and Nightclubs in Australia Market Research (2015) Available at: http://www.ibisworld.com.au/industry/default.aspx?indid=448 (Accessed: 23 May 2015)

Investing in liquor wholesaling bars, pubs and taverns in Australia has many benefits. Starting off with what Ben mentioned earlier, Advertisement regulation is very light for this industry. Australia is a society that doesn’t view alcohol in a negative manner as long as consumption is within controlled standards. Campaigns about alcohol focus on responsibility, not elimination.

The volume of pure alcohol available for consumption in the form of beer increased by 1.0% and wine by 0.2% between 2012-13 and 2013-14, thought these percentages are low, they are constantly growing marginally which is evident of industry growth (ABS Government 2015).

As Marcus previously mentioned, alcohol falls under FMCG, fast moving consumer goods. This is beneficial because it is a fast-paced constantly forward-moving industry. Alcohol is also a product that is always in demand within the Australian society being a $5 billion dollar industry.

Observing financial results of Horizon Wine & Spirits over a 5-year period, a large wholesale distributor of alcohol, the company saw:

· 39% compound annual growth in EBITDA (which essentially is net income including expenses)

· 35% compound annual sales growth

· 36% compound annual store growth (Fink 2010)

In conclusion;

Liquor wholesaling,

Bars, pubs and taverns,

are both durable and upward industries within Australia. They both associate with one another. You cannot have one without the other. On behalf of my colleagues and I, thank-you for your undivided attention today and feel free to ask any questions.

Australian Bureau of Statistics 2015, ‘Apparent Consumption of Alcohol,’ Australia, 2013-14, Summary, Available from <http://www.abs.gov.au/ausstats/abs@.nsf/mf/4307.0.55.001/> (Accessed 22 May 2015)

Fink, J 2010, ‘Warren Buffett Loves Liquor,' Investing Daily – Profitable advice for smart people, Available from <http://www.investingdaily.com/11111/warren-buffett-loves-liquor/> (Accessed 22 May 2015)

Benedict Guest-Marinis 211318059

Kate Wellington 213163042

Marcus Haddrick 214108236

who do you think i am bro

DJ BENEDICT DROPS ANOTHER D-FLOOR BOMBSHELL

https://www.youtube.com/watch?v=pcYuyDMg-_w

Marcus Haddrick was here

speaking of biceps hahahaha stahp

overcompensating

Liquor wholesaling provides a service involving purchasing and suppling liquor products for businesses that is then distributed to consumers. These products are originally bought from manufactures allowing wholesalers to then sell the items to pubs, bars, supermarkets, taverns and other liquor retailers (IBISWorld 2015). 

Businesses such as pubs, taverns and bars provide a service to customer where alcoholic beverages can be purchased and consumed on the premises. These companies all share the same main objective, which is to operate licensed venues. However, there is a difference between these three places. A bar is where alcohol is bought and served on the premises. A variety of liquors such as beer, wine, mixed drinks and cocktails can be purchased within. Generally, a bar will provide some sort of entertainment for example a live band or juke boxes. People under the required drinking age will not be allowed into a bar (InnovateUs 2013).

A tavern is not only a place where alcoholic beverages can be purchased as food is also sold there. This allows a tavern to act as a restaurant, resulting in customers below the drinking age to be allowed into the area. There are only a small variety of drinks that can be purchased from a tavern including beer, wine and spirits (InnovateUs 2013).

A pub is very similar to a tavern. The main reason consumers will travel to a pub is to drink. However, some pubs also offer food. The main drink sold in a pub is beer but cider, wines, spirits and soft drinks can also be purchased. Depending on whether a pub sells food or not the people allowed in the premises will change. If food is sold then consumers under the drinking age are allowed in. If no food is sold then customers under the required drinking age will not be allowed in the premises (Difference Between 2012).

Difference Between 2012, ‘Difference between Tavern and Pub’, retrieved 23 May 2015, <http://www.differencebetween.com/difference-between-tavern-and-vs-pub/>.

IBISWorld 2015, ‘Liquor Wholesaling in Australia Market Research | IBISWorld’, retrieved 23 May 2015, <http://www.ibisworld.com.au/industry/default.aspx?indid=371>.

InnovateUs 2013, ‘How are a bar and tavern different?’, retrieved 23 May 2015, <http://www.innovateus.net/innopedia/how-are-bar-and-tavern-different>.

-add the link to video here

-advertisements aimed at reducing consumption often have a pro-drinking message

-normalises consumption in Australian as a complimentary activity

What is liquor wholesaling? •Purchasing alcoholic products in bulk, then on-selling these products to retailers. •Operates within the Fast Moving Consumer Goods industry •The industry has a revenue of over $5 billion, employs nearly 6000 people across 2000 businesses.

Slide 2; What is the pubs, taverns and bars industry? •Establishments that sell alcohol as their main product •They purchase their alcoholic products from wholesalers, then on-sell them to the public •The industry has a revenue over $17 Billion, employs nearly 86,000 across 3,500 businesses.

Slide 1:

Liquor wholesaling

- Purchased from manufactures 

- Supplied to businesses

- Distributed to consumers

Bars, taverns and pubs

- All operate licensed venues

- Offer a service

-Alcoholic beverages are purchased and consumed on the premises

Slide 2:

Bars

- Sell a variety of liquors

- Alcohol is bought and served on the premises

- Drinking age restrictions occur

Slide 3:

Tavern

- Similar to a restaurant (food/drinks)

- Customers all ages are welcome

- Small variety of alcoholic drinks available

Pub

- Similar to a tavern

- Main drink sold is beer but other options are available

- Age restrictions differ depending on the pub