https://padlet.com/solange_mick1/r8zgs2yp989b Critical thinking: How is perfume marketed in Brazil? What are some ideas usually connected to perfume ads? en-us 2018-06-20 02:47:20 UTC 2025-10-11 10:12:01 UTC hello@padlet.com https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945170   Nowadays, Brazil’s fragrance market has remained resilient through the country’s economic crisis. Brands are now focusing on new ways to make the segment more dynamic, using — for example — human feelings, like desire for something(sexual, etc), angry, mistery, etc. Also, it is a great idea to create a perfume commercial and is not only used here in Brazil. 

]]> 2018-06-20 12:27:45 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945170 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945245 Nowadays, perfume marketing is very common in national midia. Trends Like Jequiti have a lot of view, and a big market in Brazil]]> 2018-06-20 12:28:13 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945245 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945469 Goba: Nowadays, a perfume had his market made by appearing on novels or being used by football players and actors. Some great ideas is to made a promotion, for example, of buy one and get 2 or using some images of famous Brazilian people.
Sigolo: i think that the marketting in Brazil speaking of perfumes is focused on crush and love.
An idea for marketting that i think is a good shot is a propaganda using brazilian rappers and other brazilian musicians to value our culture and our people.]]> 2018-06-20 12:29:57 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945469 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945570 In television commercials, we often see perfume ads that usually don't have an objective idea of the product. What are they marketing then? The publicists look for exposing what the scent could make it's buyer feel. The images transmitted talk about luxury (a lot of things in gold and expensive car are common) or a craving for passion or sex (a mini story about a "beautiful rich" woman that makes eye contact with a man in a party full of "beautiful rich people" like them and they flirt forever until the commercial ends). But these ads usually aren't brazilian, they just change the narration for a "sexy" voice of an brazilian person.]]> 2018-06-20 12:30:58 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945570 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945708 Nowadays, perfume marketing in Brazil is great, but all are very expensive and only a few peaple can buy them. Perfume advertisements show flirting situations to promove the products and in my opinion does not make no sense. Perfume make success in all the world.]]> 2018-06-20 12:32:20 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945708 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945753 Fernanda Sabino ]]> 2018-06-20 12:32:54 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945753 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945804 the perfume industry for me is over because is just a smell and is not essential for the people.
the industries nowadays say that you have to buy their products to be happy but this is not true]]> 2018-06-20 12:33:21 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945804 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945907 Nowadays, in Brazil, we see in the television internation perfume's ads, is rare we see perfumes made in Brazil in the tv, is easier to see people selling brazilian products.]]> 2018-06-20 12:34:15 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945907 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945942 Nowadays the perfume market in Brasil have an importance in television, with their ads and all, but the brands aren't so famous around the world. 

]]> 2018-06-20 12:34:33 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267945942 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946083 We can discover a lot of perfumes by their advertisements on TV, news, websites... and most of the times sexual references are related to the perfume, so then people can relate perfume to pleasure. But people will be certain if they like a perfume or not when they smell it. So, the essences will be discovered by us just when we smell the perfume. 

]]> 2018-06-20 12:36:00 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946083 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946493 Nowadays, the perfum marketing, is doing so many propagandas, they say you need they products for stay happy and beautiful, but, they wrong, they just do you think "If I buy more, I going to be more beautiful and happy", and they can't keep this promises.]]> 2018-06-20 12:39:13 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946493 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946884 I believe that nowadays perfumes in Brazil receive a great media around them, in commercials with celebrities to attract attention. However, there is a large number of Brazilians who prefer to buy imported perfumes, for quality and price. Now, they are at an extremely high price, which makes accessibility difficult]]> 2018-06-20 12:42:23 UTC https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946884 https://padlet.com/solange_mick1/r8zgs2yp989b/wish/267946888 Nowadays the advertisement of perfume uses famous people to earn more money. We think that the best way to make a good advertisement is including famous people with thing that is cool for the society and inclusion with other people

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