https://padlet.com/saniktat/r7npuedeadap An executional framework or execution signifies the manner in which an ad appeal will be presented and a message strategy conveyed. en-us 2017-11-30 14:09:43 UTC 2023-02-13 09:30:08 UTC hello@padlet.com saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211851493 Animation has become an increasingly popular executional framework, and its use has risen dramatically. The growing sophistication of computer graphics programs makes new and exciting animation technologies available.
1. Used to be considered unpopular due to the preconceived notion that animations were only for children.
2. Rotoscoping is the technique that creates animations advertisements.]]> 2017-11-30 14:17:52 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211851493 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211853570 Coca Cola Commercial with animated polar bears.]]> 2017-11-30 14:20:39 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211853570 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211860328

]]> 2017-11-30 14:30:25 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211860328 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211867049 In slice of life commercials advertisers provide solutions to the everyday problems consumers or businesses face.
1.Proctor and Gamble were pioneers of this type of advertising starting the trend in the 50s.
2. Due to slice-of-life ads depicting everyday problems, consumers relate it more and consume it due to clear highlighting of what the product does.]]> 2017-11-30 14:40:11 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211867049 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211877260 2017-11-30 14:56:16 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211877260 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211879166 2017-11-30 14:59:02 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211879166 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/211886376 A storytelling execution resembles a 30-second movie with a plot or sotry suggesting the brand is more at the periphery rather than at the center of the ad.
1. Super Bowl commercials are mostly know for using this type of advertisement technique.
2. Similar to slice of life execution.]]> 2017-11-30 15:10:14 UTC https://padlet.com/saniktat/r7npuedeadap/wish/211886376 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213735113 Johnnie Walker: The Man Who Walked Around the World

https://vimeo.com/113756330

]]> 2017-12-06 15:11:31 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213735113 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213736671 https://www.youtube.com/watch?v=sWtb6QEwLd4]]> 2017-12-06 15:14:28 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213736671 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213737325 Services that are intangible are promoted by relating a positive experience with what a brand offers.
1. Business to business sectors is a place that achieved the most success with this type of execution.
2.Endorsers have lower credibility due to consumers knowing they are being payed.]]> 2017-12-06 15:15:47 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213737325 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213738833 2017-12-06 15:18:27 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213738833 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213740655 2017-12-06 15:21:26 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213740655 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213741204 When the advertiser seeks to convince viewers regarding brands superiority.
1.Many include scientific or survey evidence.
2.Based on cognitive process of customer decision making.]]> 2017-12-06 15:22:24 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213741204 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213742305 2017-12-06 15:24:29 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213742305 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213744355 2017-12-06 15:28:13 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213744355 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213831772 Displays how product works. Effective in communicating products benefits to the viewers.
1. Mostly used by cleaning supply advertisements.
2.Mostly televised or flash media ads.]]> 2017-12-06 17:58:14 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213831772 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213832896 2017-12-06 18:00:36 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213832896 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213834139 2017-12-06 18:03:13 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213834139 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213835134 This style of execution lifts audience beyond the real world for a make believe experience. 
1. Some may be realistic some can be completely irrational.
2.Common themes include sex, love or romance]]> 2017-12-06 18:05:04 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213835134 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213836456 2017-12-06 18:07:26 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213836456 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213837959 2017-12-06 18:09:58 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213837959 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213838634 Presents information in a straightforward manner. Mostly for radio commercials where only verbal communication takes place.
1.Correct placement is vital therefore glamour places weight loss ads in fashion sections,
2.This is mainly rational and works for people who are already looking into that product.]]> 2017-12-06 18:11:04 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213838634 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213840008 2017-12-06 18:13:49 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213840008 saniktat https://padlet.com/saniktat/r7npuedeadap/wish/213840484 2017-12-06 18:14:50 UTC https://padlet.com/saniktat/r7npuedeadap/wish/213840484