To put that message across, I visualized it in a video advertisement For Spotify. This in the hope to reach the deaf community and to show everyone that the deaf is indeed capable of enjoying music. 

While making the video, it was important for me to be mindful of the limitations of the deaf community. Because they don't get  represented and included in society, as much as they should be. A lot of advertisements and campagnes rely on sound, there is no way for the deaf to understand those. 

I decided to put the focus of the video on pure visualisation and to use bright colours. I wanted to capture the pure passion of enjoying music. 
I looked up past Spotify video ads and they all relied on conversations to communicate their message. These ads can be a bit unclear if you can't hear. To make my message more clear I decided to write quotations in my video instead of spoken words, now everyone can understand it.

I had put the empathize on body language, combining dancing and asl together. For the main character in the video, I chose a deaf dancer who incorperated sign language in his dancing, while feeling the music and dancing to the beat. I also selected very heavy bass sound as background music, as the deaf prefer those above calm music. The beat is what they use to enjoy music, this I wanted to convey to the hearing community. Now they feel what the deaf community also feels.

It doesn't matter if you can hear or not, in the end it's about the feeling that music gives you. It can be enjoyed without limitations and bring people together.