2) You must include your findings on the following key issues in your presentation:

i) Have there been any changes in terms of marketing communications in the recent years?

ii)Has the type of appeal remained the same or not?

3) Please upload your findings on the Padlet.

Shoprite’s main marketing communications include advertising, sales promotion and public relations.

 

i) There haven’t been any changes in terms of their marketing communications as they intensify the strategies above to increase their sales and the implementation of new strategies would be really costly as this is a under-developed country.

 

 

ii) They have been using the rational appeal in most of their commercials and that has remained the same. The lower prices is an example as people don’t want to pay high prices and this attracts more customers.

 

They advertise their lower prices, they are showing people in deprived states of living and this is increasing the interest among the customers so this goes to organizations that deal with poverty (as a result of watching these adverts) as it’s a main issue in this country. This is an example of moral and emotional appeal.