This advertisement caught my attention because at first you see a happy kid and afterwards you read his diagnosis/disease. This is a big contrast what you don't expect. 
(C.R)

 

_{It caught my attention because in a nearly 1m 30s train ride, this campaign evokes emotion in the target audience and sets to remind them of the brand's continuous (Timeless) vision, mission and values  through the decades.}  

It caught my attention because, Volkswagen focuses on bringing concern to this issue by simply showing that such as everyone had to adjust to the demands of this global pandemic, they to had to adjust their image and values during these alterations by reminding the importance of keeping a social distance (as seen by the separation of the letters in the brand's logo)

 

This spot shows what could think expecting mothers that have just found out their unborn infant suffers from Down Syndrome deal with the emotional question asking themselves: What will my baby’s life look like? 

The CoorDown charity announces this spot that provided parents with an answer. The video consists of 15 children with this specific disease, each one of them giving their own answer. This advertisement campaign was an unbelievable success, the charity company achieved more than 7 million views, the video has had the desired effect, obtaining donations through Giving Assistant shopping.

I was impressed by how they show the negative impact of using plastics using direct language aimed at the consumer. 
They use a meme format to show the harmful effect on nature and animals, a type of format that can be presented on all social channels.