E 2: Which targeting strateg(y)ies were used to target the market? by Qureshi Umair

E 2: Which targeting strateg(y)ies were used to target the market? by Qureshi Umair https://padlet.com/umair_qureshi/r5u2gmpjv8gw Give reasons why you think the company used the specific strateg(y)ies and why you think they did not use the stated strateg(y)ies. Write your answers en-us 2019-09-22 22:38:01 UTC 2023-03-06 09:54:55 UTC hello@padlet.com Group Peach 🍑🍑🍑🍑 https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098171 Target Market Strategies
- Beginning --> undifferentiated (mass) marketing strategy
- New kids menu --> new segmentation
- Leggera pizza --> new segmentation
--> Differentiated marketing

Why not concentrated:
They don't focus on specific segments in the market. They focus on the whole market + a few more specific markets

Why not Micro marketing:
PizzaExpress is a large company with more than 70+ restaurants. Their brand is too big and popular, which makes mico marketing a waste of resources ]]> 2019-09-23 12:10:15 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098171 Kapsalon World 2.0 benjamincaseym https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098587 They have elements of a differentiated strategy with the introduction of their unique product(s) i.e. the pizza with a hole and a salad in the middle.

They also utilize elements of concentration by focusing on perfecting their craft and penetrating the market they're in.]]> 2019-09-23 12:11:06 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098587 a https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098765 2019-09-23 12:11:21 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098765 AstroWorld https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098773 Which targeting strategy were used to target the market?
Differentiated:
This is the most suitable for the company just they focus on the kids menu and middle aged woman who don't want to eat a lot of calories. Leggara

Give reasons why you think the company used the specific. strategy and why you think they did not use the stated strategy. Concentrated:
Not a niche market, widely available at different restaurants with more accessibility.

Undifferentiated:
They don't only offer one thing with this company

Micromarketing
It's not customised, generic to wide public

]]> 2019-09-23 12:11:21 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388098773 GROUP 1 >:) https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388109996 differentiated stragety
- PizzaExpress is targeting in more than one market :):):):)
- it is not concentrated because they do not focus on one segment
- it is not un differentiated because that would mean pizzaexpress has one product for everyone ]]> 2019-09-23 12:29:04 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388109996 GUAPAS minhthynguyen https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388111504 Market targeting:
differentiated strategy
- because it targets several markets

]]> 2019-09-23 12:31:35 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388111504 PLUG WALK benjamincaseym https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388114649 2019-09-23 12:36:32 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388114649 i dont even understand how tf my plug talk?!!! benjamincaseym https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388115154 2019-09-23 12:37:21 UTC https://padlet.com/umair_qureshi/r5u2gmpjv8gw/wish/388115154