Event Marketing - E-marketing Tutorial Exercise by Philip Gan CK

Event Marketing - E-marketing Tutorial Exercise by Philip Gan CK https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6 Evaluate and assess how major events are using online platforms to promote their events. en-us 2016-10-04 03:12:13 UTC 2016-10-04 07:57:46 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Shakinghands.png List of Events philip_cheekeat_gan https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128049124 Organise yourself in groups of 4 people.
Then, pick and choose at least 3 events from the list below and assess their online marketing strategies.

Annual Conference on Journalism and Mass Communication
TEDxWELDQuay & TEDxPetalingStreet
The Colour Run Malaysia
Penang Bridge International Marathon 2016
Borneo Jazz Festival 2016
Comic Fiesta 2016
HOMEDEC 2016
Georgetown Literary Festival 2016
Star Property.my Fair 2016
SmartCities Asia 2016

Assess each of your chosen event based on these criteria:

1) Website availability - design, navigation, currency, content, hotlinks, information, ticketing, contact details, interactivity - what's good, what's bad, how would you do it?

2) Social media presence - what kind of social media, frequency and currency, content, interesting or not? Attractiveness? Engagement? Hashtags availability?

3) Where else can they be found online - find at least 5 other websites or online platforms where the events have been mentioned or written about.

Prepare the presentation of your information above in the form of Google slides.

]]> 2016-10-04 03:14:08 UTC https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128049124 Billy (LEADER), Aldhita, Anel, Wit Nie https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128075000 https://docs.google.com/presentation/d/17bW5K_m6E-HExQEmTXIQpqdaI9ZDu5xi5AEu14Tw55Q/edit?usp=sharing]]> 2016-10-04 07:37:04 UTC https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128075000 Amanda, Vinny, Natalie, Koshin, Kelvin https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077035 https://docs.google.com/presentation/d/1nUqywJDF-NdDo0UCTeqYApTu-rwQz6z80yF-DviKTQs/edit?usp=sharing]]> 2016-10-04 07:51:23 UTC https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077035 Theresa (Happy Kid - Leader), Faustina, Eliane, https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077833 https://docs.google.com/presentation/d/1suR3NYeXlKLk89M7ACnu7r-ouo6AUWS84DELI-nVZlo/edit?usp=sharing]]> 2016-10-04 07:56:13 UTC https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077833 Sherman, Samm, Amelia, Deyanna https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077994 https://docs.google.com/presentation/d/1PxnsfX0OFBqYoscZcwt4GCHcmw-0tAL8sQQhETczccs/edit?usp=sharing]]> 2016-10-04 07:57:34 UTC https://padlet.com/philip_cheekeat_gan/r5s1n82gtmw6/wish/128077994