SWOT by Svetla Stoyanova-Bozhkova https://padlet.com/s_stoyanovabozhkova/SSB How well can you apply the principles of the SWOT? This is your opportunity to test your knowledge and understanding. List the top 3-6 factors in each category. en-us 2019-10-18 09:34:00 UTC 2019-10-29 16:11:29 UTC hello@padlet.com SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400987593 Strengths: 

Market leader
Reputation 
Service quality 

Weaknesses: 

High cost
Poor leadership skills 
Climate
High staff turnover 

Opportunities: 

Competitor weakness 
New services 
New markets 

Threats: 

Environmental impacts 
Problems with hiring staff 



]]> 2019-10-22 16:43:49 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400987593 SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400988125 Strengths;
- A niche hotel that specialises in football
- Offers a range of facilities; restaurant, spa, conference and events department, football training centre
Weaknesses;
- Accommodation is a lot more expensive than competitors
- Poor management structure
Opportunities;
- Partnership opportunities with the FA
Threats; 
- New hotels in the area ]]> 2019-10-22 16:44:35 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400988125 https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989157 Strengths: 

Award winning spa
Unique restaurants celebrity chef for both gusts and external customers
Good customer retention
225 rooms, 58 suites, 7 penthouses

Weaknesses:

Location
High employee turnover
Poor management/leadership 


Opportunities: 

Events and weddings
Increase brand awareness
Increase in Chinese inbound tourists 

Threats:

Opening of new 5* hotel in location
Brexit
Cannot meet customer demands with lack of staff

]]> 2019-10-22 16:45:50 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989157 EXPEDIA GROUP SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989541 Strengths 
Global reach 
Well trained staff
Strong IT skills
Strong company culture 

Weaknesses 
Low brand awareness in Europe
More expensive commission for suppliers than other OTAs
Outsourced customer service 

Opportunities 
More people booking through mobile apps 
BRIC countries 
Advertising 

Threats 
Hotels investing money for customers to book direct and not through OTAs
Brexit less people inclined to travel to the UK
Strong competitors ]]> 2019-10-22 16:46:24 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989541 SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989818
Strengths:
Only company offering in chalet childcare- USP
Offer quality services

Weaknesses:
Poor organisation
Reliance on resort staff

Opportunities:
Expand products and services- more chalets/destinations

Threats:
Larger companies/Market leaders- Esprit 
BREXIT 
Posted workers directive
Working time directive

]]> 2019-10-22 16:46:44 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989818 SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989903
Strengths:
Good reputation to customers 
Quality products and service 

Weaknesses: 
Leadership skills 
Poor organisational structure 
High staff turnover 

Opportunities:
Expand their destination/product list 
Partnership work 

Threats:
Market leader 
Brexit 
]]> 2019-10-22 16:46:51 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400989903 SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400990481 Strengths:
Many years of experience in the business field
High profile of product for the customers
Great partnerships abroad
Weaknesses:
High cost of the product
Poor communication skills between company’s departments
Opportunities
Expanding business in other continents
Developing more business relations
Threats:
New visa restrictions
Market share






]]> 2019-10-22 16:47:35 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400990481 https://padlet.com/s_stoyanovabozhkova/SSB/wish/400992590 Strengths:
 L.Location
 2. Range of services
 3. Compatibility w/
 intended market
 Weaknesses:
 1. Small market share
 2. Very few properties
 3. Noo uptodate w/
 innovative ideas
 Opportunities:
 f. Personalized
 Service
 z. Use of years
 of experience
 -3. Part of a
 Bigger company
 portfolio
 Therets:
 J. Bigger chains
 dominance
 2. Staff are
 sometimes poorly
 gained
 3. Breyit]]> 2019-10-22 16:50:12 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400992590 SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400992840
  • Strength: 
    • Unique brand 
    Global presence 
    High profit margins 
    • Weakness:
    Poor HR management 
    Low wage 
    Location 
    • Opportunities:
    Increase in domestic tourists
    Increase in princes 
    Improve social media awareness 
    • Threats: 
      Competitors performing better 
      B&B increasing around the area 
      Brexit-less international travellers 



    ]]>     2019-10-22 16:50:29 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400992840     SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995511 Strengths: 
    - personalised customer service quality
    - unique packages
    - location

    Weaknesses: 
    - seasonality
    - inexperienced staff

    Opportunities:
    - refurbish the establishments
    - focus on new markets

    Threats:
    - competitors
    - fake reviews]]>     2019-10-22 16:54:18 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995511     https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995621 Strengths

    Have higher room occupation than other hotels in area. 93% occupation all year round. 
    Excellent monthly training programme for employees. 

    Weaknesses 
    Limited facilities to offer to guests.
    Poor management when the restaurant was closed for renovation. 
    Employees not being paid correctly. 

    Opportunities
    Using more reservation platforms to promote hotel. 
    Opportunity for mobile app development. 
    Possibility of partnership with bigger brand hotels. 

    Threats
    Larger hotel companies taking over competitive market. 
    Visa restrictions. 
    New hire of employees- eligibility to work in states. 

    ]]>     2019-10-22 16:54:27 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995621     https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995653 Strengths
    Excellent loyalty program
    Global reputation
    Excellent service quality
    A large customer base 

    Weaknesss
    High staff turnover 
    Expensive compared to better quality competitors  
    Poor Hr management

    Opportunities
    Hotel renovation 
    Revamp hotel services  E.G kids club 
    Increase partnerships

    Threats 


    ]]>     2019-10-22 16:54:29 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/400995653     SWOT https://padlet.com/s_stoyanovabozhkova/SSB/wish/401002950 Strengths 
    - 5 star hotel; 
    - high percentage of European and no- European tourists;
     - partnership with Asian - American and Russian markets 
    - reception with high level and years of experience 

    Weakness 
    - poor management structure;
    -  low employment 

    Opportunities

    - opportunities with famous football teams; 
    - use of social media; 
    - advertising 

    Threats 
    - lack of staff usually in high season; 
    - lack spirit of innovation ; 
    - position of the hotel. ]]>     2019-10-22 17:03:15 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/401002950     https://padlet.com/s_stoyanovabozhkova/SSB/wish/401340928 Strengths: 
    Unique product range and service
    Customer care quality 
    High reputation 

    Weaknesses:
    Poor finances 
    Products, some in declining stages 
    Poor organisation structure

    Opportunities 
    Diversification 
    New products 
    Recruitment of new staff

    Threats:
    Competition 
    Brexit 
    Financial uncertainty ]]>     2019-10-23 09:45:02 UTC https://padlet.com/s_stoyanovabozhkova/SSB/wish/401340928