Ellen Brown | INP by Ellen Brown https://padlet.com/ellenbrown115/r5764t1f0q7qlkd en-us 2021-03-23 10:48:09 UTC 2025-05-15 17:23:12 UTC hello@padlet.com What am I looking for in a retailer? ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1378246167 - Targets Gen Z
- Unisex/ catered to both genders
- Good online presence
- Unique/recognisable aesthetic
- Independent
- 1 or more brick and mortar stores

It is important for me to select a retailer that matches this criteria as I have a clear tone of voice to follow but enough creative freedom to expand and develop the brand. By choosing a retailer that targets Gen Z I already have an insight into consumer trends and can collect primary research easier from my peers etc.]]> 2021-04-02 15:38:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1378246167 The Ragged Priest - Key Facts ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383060337 - Established in 2007
- Began it's life as an eBay store where a small team would scour car boot sales for vintage pieces.
- Has concessions in Topshop
- Has 648K followers on Instagram at time of writing

This tells me that ecommerce has always been a large part of the brand and enabled their growth. Therefore it is important to bridge the gap between physical and online offerings. ]]> 2021-04-05 13:31:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383060337 Topshop retail space ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383131277 This feature collection is fitted with a small way bay and floor fixtures showcasing jackets, trousers, skirts and tops. The majority of the pieces are side hanging with key outfits or garments front facing. Colours are grouped together with blacks, whites and animal print in the same location and pops of the complimentary blue of the collection kept as a key feature. There is also an outfitted mannequin to offer styling inspiration and create " a real life Pinterest board". It is placed front left, so sightlines remain open to the collection and graphics.

This example is helpful as it allows me to see how instore VM's have merchandised a whole collection and how they have used a small area effectively to maximise product. However I think they could have used more visual elements or less stock as it is hard to see all the details on the clothes which The Ragged Priest is known for. Especially if brighter colours or patterns were added to the mix.]]> 2021-04-05 13:49:23 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383131277 Sustainability - Brand Values ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383387516 "A commitment to reusing and repurposing materials is always a huge focus. Since established, the brand has always collected vintage and customised to resell, to today using recycled denim. The brand produces a more considered scale of clothing so that minimal stock is wasted. They also rework vintage items to sell in sister company Milk it. All of their tags and paper bags have been created so they are recycled as part of a recycling scheme."

"A less consumeristic model can be done, and Ragged Priest does it well. They’re not producing hundreds of thousands of each item, but small amounts until they sell out. Almost acting in the way that the pieces feel more unique and are limited."

The brand already has sustainable practices which I intend to continue and build upon. Sustainability is a large movement which most retailers will jump on and one that my target market is heavily invested in. This has influenced my store design. By using recycled materials in my store build, reworked garments and recyclable packaging I intend to reduce waste and lower the carbon footprint of my brand. ]]> 2021-04-05 14:51:26 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1383387516 Competitors ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428413847 When looking for competitors of TRP I found the same names coming up. Firstly I did a google search for the brand and found suggested searches with additional brands, then I looked on Instagram at suggested accounts and lastly used my own knowledge of similar brands. I found five main competitors:

-  Diesel
- Echo Club
- Lazy Oaf
- Batoko
- Jaded London

They each have a very distinctive brand voice which comes across well through their digital platforms and instore VM. I aim to note their strengths and convert them into opportunities for TRP.]]> 2021-04-17 16:08:41 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428413847 Previous Campaign Analysis ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428414179 2021-04-17 16:08:57 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428414179 Brand Ethos ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428414840 "The Ragged Priest are an innovative UK fashion brand. Recognised for their distinctive brand voice and social media presence, they have gained a strong cult following since their foundation in 2007. Designing trend-conscious collections whilst maintaining a discernible grunge aesthetic. Denim is at the centre of everything The Ragged Priest do, and they have now become known for mixing experimental techniques on core denim shapes."
- LinkedIn Bio

I will take these core words and themes and aim to demonstrate this through my deliverables to stay true to the core values of the brand.]]> 2021-04-17 16:09:29 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428414840 Brand Voice ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428416876 "The Ragged Priest tap into youth culture attitudes"

"Ragged Priest is the innovative, independent brand which rebels against the constructs of everyday streetwear. Inspired by 90s archives" - Urban Outfitters

Clothing with attitude, rebellious individuals who are making a social statement. Reflective of 90's fashions which leads to a raw nostalgic feel. There infliction is often causal as if talking to a friend, direct mode of address is used with pop culture references and a sexy/flirty image of being an outcast.

This is important to remember when creating my proposed store as I can create a space highly tailored to the rebellious, socially aware individual.]]> 2021-04-17 16:11:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428416876 Parent Brand/Owner ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428417626 James Cutmore - Bad reputation of starting and dissolving companies, owes fines. I aim to rebuild the brand's reputation to truly champion as an ethical retailer on top of the good work they are doing for sustainability. I will do this buy supporting charities campaigning for change to unethical ocean practices, spreading awareness  and creating an eco friendly store.

"Now we have a multi brand house that comprises The Ragged Priest, Ragged jeans, Kickers Classics (licensed apparel) & our sustainable brand Milk it.

200+ stockists including ASOS, Zalando, Urban Outfitters, Dollskill, Free People, Selfridges, Zummies, Pacsun, Topshop, General Pants + many more.

We have a London flagship and are looking at another location in LA. Our Ecom flys the flag and is our biggest growth area."

]]> 2021-04-17 16:11:37 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428417626 Parent Brand Cont'd - Salvation Brands ltd ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428446391 On Companies House James Cutmore is registered to Salvage Is Salvation ltd. This is the parent brand of The Ragged Priest. ]]> 2021-04-17 16:34:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1428446391 Price Range ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433581151 TRP sits at the higher end of highstreets prices. It is attainable for young adults with a standard income from a part time or full time job who want  one or two long lasting statement or special items in their wardrobe. 

The cheapest item on the website is £14.00 for a Kickers T-Shirt or a neon pink crop tee with suspender detailing at the bottom. The most expensive item on the website is a patterned denim jacket for £80. The average price for a pair of TRP jeans is £55.]]> 2021-04-19 15:17:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433581151 Inclusivity ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433585584 Their lookbooks and campaign imagery depicts people of all ethnicities and masculine and feminine presenting individuals.  They are all young adults/teenagers which is the target market. However unfortunately there are no plus size figures or much variation from the traditional body type depicted in the media of a taller size 6 woman. This  is something I would like to change.]]> 2021-04-19 15:18:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433585584 Strategy ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433587163 The Ragged Priest is the original brand. In 2017 they created sister brand "Ragged Denim" where they promote their cult status denim ranges. One of the designers stated
“It’s pretty impossible these days to design something that hasn’t taken reference from someone somewhere in some space of time. Reference is fine, reproduction is not. As a brand The Ragged Priest has been reinventing itself to stay relevant for over TEN YEARS now, and even though trends come and go, our core values remain the same. In our tenth year, we wanted to design a range which could give us a bit of legacy (plus something that couldn’t be copied without a lawsuit) whilst also ironically referencing the challenges of trying to be original”

Each drop is named in chapters and has a brand new aesthetic exclusive to the collection complete with advertising and shoots, it is restocked a couple of times but is ultimately limited edition.


]]> 2021-04-19 15:18:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433587163 Aesthetics ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433658789 " 90's grunge trend"

"vintage clothes, which had a reworked modern twist"

"By taking inspiration from British street culture and adding a sprinkle of 90s grunge and sea punk futurism; Ragged Priest design collections for the trend-conscious customer whilst maintaining a considerable grunge twist."

]]> 2021-04-19 15:31:08 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433658789 Celebrity endorsments ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433723764 - Rhianna - Coachella 2012, studded denim shorts
-  Cara Delevingne 
-  Little Mix
- Ellie Goulding
- Ella Eyre
- Beyonce]]> 2021-04-19 15:42:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433723764 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433797518 Reppin Ragged and analysis of instagram highlights
influencer marketing
Omnihannel strategy
Pinterest
Liking fans tagged posts]]> 2021-04-19 15:56:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433797518 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433815352 https://www.web-designlondon.co.uk/soho-brand-identity/

- Marked as holistic and creative]]> 2021-04-19 16:00:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433815352 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433822353 “Ragged Priest is not for girls who dress the norm, they are for badass girls who aren’t afraid to embrace their individual style and look awesome, Ragged Priest is the ultimate brand for girls who embrace their own individual style… and also have a soft spot for unicorns! Forget about wanting to be a ‘Cool Girl’ its all about being a ‘Ragged Priest Girl’‘

Online article, summarising the brand from one of their stockists. Reinforces the idea that ‘The Ragged Priest girl’ is bold, unique and carefree. This should be reflected through my messaging and branding. ]]> 2021-04-19 16:01:21 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1433822353 Milk It Vintage ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437303432 I want to include sister brand milk it vintage as a concessions stand in my flagship store to bring in extra profits and increase more brand awareness making vintage sustainable clothing accessible for all. To gain some more insight into how the brand is seen online I searched for the brand on big retail players websites such as ASOS and Urban Outfitters. I then highlighted key words and phrases that I felt encompassed the brand. This will help me to design the concession stands to be used in my physical store.


"Want to channel the vintage tip but don’t fancy the obligatory rail rummage to find that rare gem? Say hi to the Milk It collection. It does all the searching for you, bringing you reworked vintage collections that fuse current season styling with archive appeal. Scroll Milk It dresses when you want to make old school outfits easy. From contrast animal prints and holographic metallics to those perfect vintage florals, it’s all about looking back to take your wardrobe forward. Shirt dresses, minis, cami slips, and midi dresses serve up all the variation you need, and head-to-toe dressing is making its mark right now, so shop their mix and match crop tops and trousers if you want to jump on the look. Browse bandeau tops and ruffled maxi skirts for a folklore spin or keep it sleek with a high neck crop and flares. Boxy shorts and oversized shirts double up flawlessly too. Whether you’re hitting up a festival, hopping on a plane somewhere hot or levelling up your looks back home, Milk It is the wear-anywhere brand you need in your life."
- ASOS]]> 2021-04-20 11:15:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437303432 Latest Campaign "Cut Loose" ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437383394 Colour palette - Muted pastel - hazy tones. In keeping with the SS season. Calming, made more interesting with textures and patterns. 

Scenery- Council estate, everyday realistic setting. A technique used often in modern social media influencer posts.  Seemingly more accessible and relatable to audience. Blue cloudy sky contributes to dreamscape. 

Posing- Relaxed, flirtatious with open leg and hand through hair. 

Editing- Light sepia filter, vintage aesthetic.]]> 2021-04-20 11:46:11 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437383394 Milk It Vintage - All Out ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437449117 Setting - Same everyday setting, achievable, mundane.

Colours - Muted, toned down basics.

Iconography- Classic car reinforcing the straight out of the era aesthetic. Brings a level of authenticity to the shoot.

Posing - Provocative, sisterhood, close bond. Community and people who share the same values.

]]> 2021-04-20 12:05:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437449117 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437719918 Immersive experience, visually appealing a must see!
- Lighting is used to create a shimmering water visual
- Curved walls give the appearance of being submerged inside the pool at the bottom
- Reflective mirrors give the appearance of a larger space]]> 2021-04-20 13:13:07 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437719918 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437729290 2021-04-20 13:15:05 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437729290 In Bloom ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437938816 Garment centric, cut and paste effect with fabrics. Vintage and eclectic. Same pastel colour scheme - Seapunk Futurism. Posted in threes. Homemade aesthetic less editorial appeals to a younger generation. ]]> 2021-04-20 13:54:51 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1437938816 History ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438014421 Began as an eBay store selling vintage reclaimed Levi's, denim jackets and jeans. It gained some traction when Rhianna wore a pair of shorts at Cochella in 2012 which she purchased from a concession stand in Topshop. ASOS picked up the brand as a stockist and it grew from there.

- This was taken from a video by the brand. It proves that the brand has built strong foundations through their online presence. This suggests that their current social strategy is working well and I should mimic this in my digital mock up's.]]> 2021-04-20 14:08:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438014421 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438033796 Quote from Bluebell TRP PR exec
- Predominantly female
- Alternative girls who are influenced by punk culture

]]> 2021-04-20 14:12:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438033796 Garment Technology ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438045722  Youtube video interview with The Ragged Priest employees.

Neon's and bright colours paired with pastel tones executed in mesh, organza and other textured fabrics. Vintage reworked pieces are made out of recycled cotton and recycled polyester.

This video gave me some background information on the brand's history which will help me to understand their values.]]> 2021-04-20 14:14:08 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438045722 How Will Covid-19 Permanently Affect Our Shopping Habits? ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438427899 - With eye opening articles and news stories breaking daily as a generation we are becoming more aware than ever of unethical and  unsustainable practices. "We are realising that we have the power of the purse – that we not only drive style trends, but also social trends, as well as business trends."

Cosiness and wellbeing are the new buzzword and things everyone is after post difficult COVID times. Kingham believes consumers will make “considered purchases” in the future, buying pieces that honour “craftsmanship and artisanal values”.

After disaster retail profits have fallen as proven with the 911 terrorist attacks and post COVID  in china. However “They’d say, ‘I just want to have that one special thing.’” “Investment items will be paramount. This plays into my brand's ranges which are stand out items at a slightly higher price point.

 A rise in sustainability- At Browns, Petersson says, “We were already seeing a shift in customers pivoting towards being more conscious in the way they shop. I think this will continue to grow.”

"After confinement, “it’s going to be about access to beauty, longevity, integrity – things that are meaningful.”]]> 2021-04-20 15:24:09 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1438427899 Aims For This Research ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441681078 My aim for my initial brand research is to gain a better understanding of what makes TRP distinctive and their core values. By having a good understanding of my brand I can execute a project that would be appropriate for the brand.]]> 2021-04-21 08:49:52 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441681078 The Punk Era ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441760320 2021-04-21 09:18:56 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441760320 Key Beliefs ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441778529 - against capitalism, conformity, and “the establishment”

- Aesthetically opposing Hippies and Disco Glam  fashions of the time.

"a combination of a provocative style of dress and an apparent air of nonchalance toward conventional life helped create this disparity in British culture."
- " a rejection of the political idealism"



]]> 2021-04-21 09:25:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441778529 Punk Expression - Aesthetics and style ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441791480 - Makeup, hair and clothing

"groups who felt they couldn’t be heard without doing something drastic. These original punks embraced the extreme in their own personal brands because they were standing for something, representing something raw and real."

"Punk fashion was designed to stand out and to provoke."

]]> 2021-04-21 09:30:49 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441791480 Demand Survey ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441869862 Age - Out of 8 participants the average age was 20. Ranging from 18-25.

Location- 50% of participants live in Hampshire, 100% of participants live within 2 hours of London and would be willing to commute.

Existing customers
- 62.5% of participants have purchased an item of clothing from TRP before. This gives me a good insight into the brands existing customer base.

Bestsellers - spending habbits

- 3/5 purchased trousers, 2 of them purchasing one or more pairs of jeans. 

2/5 purchased tops.

A jumper and a dress were also purchased.

What does the brand do well/ what do you like about them?

" I like it’s use of colours and quirky prints as well as the overall fit. They have some of the best fitting jeans, that nip in at the waste but are comfy round the bum and legs still. I like that they’re a slight alternative to high street fashion, so less people have their clothes and that they’re usually a cheaper alternative to trends I’m inspired by from the catwalk"
"I like how alternative their clothes are - every piece is so unique"
"Their individuality and self expression"
"Unique clothing"
"uniqueness"
"their style and vibe"
"Clothing designs seem cool, modern and stylish."
"their uniqueness, they always have really funky styles and patterns"

100% of participants said they would visit a new flagship store in London - There is a high demand

75% would expect a full range in store where as 25% want bestsellers only.
87.5% of participants would most likely see it advertised on Instagram with the other 12.5% seeing it on TikTok

What would attract you to the store?

"If an event was made out of the launch with cool experiences, or interactive experience throughout the store on a daily basis. If there was some option of personalisation I would probably be even more likely to actually go out of my way. If it has something I can’t get online and only exclusive to store I would definitely go"
"Interesting and colourful window display"
"A range of products on display"
"Use of technology and interactive aspects"
"lots of funky lights and colours"
"range of clothes, well displayed"
"Limited store events could be a fun exclusive way to bring people in. Strong visual graphics and store designs will help that vibe reach out- perhaps maybe also fun dressing rooms for people to take photos in and post on Instagram !"
"probably the fact that it sells Ragged Priest clothes alone would entice me, but a good window display is definitely important to catch the eye"
]]> 2021-04-21 10:03:50 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441869862 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441967473 2021-04-21 10:47:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441967473 Market ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441968919 Age- 18-25
Location- City centres
Income-  £600pcm - spends most of money on clothes and food.
How they spend their time -  Pub with friends, gigs, skateboarding and jewellery making. 
Interests - Witchcraft, crystals and astrology. 
Style - 90's Punk/alt
Ethics- sustainability, anti establishment.
Occupation- Undergraduate student in second year with a part time job in content creation.
Music they listen to- Arctic Monkeys, The Amazons, The Neighbourhood]]> 2021-04-21 10:47:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1441968919 Brand Utopia: Rebuilding Through Imagination ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1442012410
In a moment of extreme uncertainty, volatility and complexity, building a utopia can help brands imagine the future they would like to achieve, allowing them to rebuild their business and the industry through imagination. Prototyping and designing new possibilities, such as potential new products or entire new operational ecosystems, can enable companies to accelerate innovation and growth.

Using speculative thinking, sci-fiction and storytelling as their tools, brands can define the world that will emerge from the crisis, shaping it around consumer needs and emotions.

Taken from an online article speaking about post Covid retail and technology's involvement in that. This is relevant to my concept as I am aiming to create an almost otherworldly landscape where customer will be fully immersed in the store. This will be done through lighting, sound and layout.
]]> 2021-04-21 11:10:11 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1442012410 Interview with Store Manager at The Ragged Priest In Soho ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451446268 What would you say your main customer in store looks like?

"The main people we get in store are primarily girls aged 14-22. Our customer is very different from the online ones. British girls most often come in wearing the style and share the same aesthetic whereas the tourist trade will be attracted by the unique clothing found here that they don't see back at home."

What is the bestseller online?

"Definitely the jeans as most of the online audience are the Instagram generation."

And popular items in store?

" People come in store mainly to find one of pieces that they need to see or try on in person. When we get statement item in like leather coats they always sell well." ]]> 2021-04-23 12:44:25 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451446268 Demand Survey Findings ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451451116 Online customers age from 18-25 this tells me that it is primarily Gen Z that wear The Ragged Priest. This allows me to go into more in depth research about their aesthetics, spending habits and issues affecting them that I can try to solve which will directly impact my digital marketing and in store design.

I will need to effectively manage my space to include the whole range and concession stands to maximise profits by enticing more customers in store.

Through feedback about what they like about the brand it is evident the brand sells itself through it's unique, on trend and stand out items of clothing. In order to raise more awareness for the brand and create a positive reputation as an ethical brand I need to shout about the unique statement pieces and ethical change behind the garments. This will reinforce a positive message to existing and new followers and customers.  I will do this through social media posts and stories, (Instagram will be the most effective platform) in store experiences and through signage in store and through the window display. 

Interactive, store exclusives, events, bright colours and a full product range. Are the top factors that would entice people into store.]]> 2021-04-23 12:45:21 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451451116 Interview with Store Manager at The Ragged Priest In Soho ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451758694 What would you say your main customer in store looks like?

"The main people we get in store are primarily girls aged 14-22. Our customer is very different from the online ones. British girls most often come in wearing the style and share the same aesthetic whereas the tourist trade will be attracted by the unique clothing found here that they don't see back at home."

What is the bestseller online?

"Definitely the jeans as most of the online audience are the Instagram generation."

And popular items in store?

" People come in store mainly to find one of pieces that they need to see or try on in person. When we get statement item in like leather coats they always sell well." ]]> 2021-04-23 13:50:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451758694 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451780906 COMPETITORS TARGET MARKET

Lazy Oaf's target consumer is men  and women aged 14-30, gen Z/millennials. They mainly shop online but would be willing to shop instore. They are drawn to colourful, nostalgic pieces. 

Diesel -  
  1. ." Product Life Cycle Diesel is both a clothing and a lifestyle brand. The Diesel Brand is in the Growth/maturity stage of the Product Life Cycle. Their cash cow is almost certainly their jeans & denim sales. The Diesel brand has been acknowledged for a long time now and there are other competitors out there.
  2. 6. Target Audience Young adult audience, teenagers - 22 year olds. The brand targets predominately males aswhen the brand begun it was inspired by the„working class man‟, however in recent times the brand targets both as both males and females are in their current campaigns and ad‟s. In the 80‟s Diesel saw that teenagers/youngadults had more disposable income and that most of their parents had been through the war and wanted them to have the luxuries they never had. The target market are portrayed as fun- loving, young, energetic and somewhat rebellious.
  3. 7. Pricing Strategy Diesel uses a model based on premium pricing. Diesel is far more a lifestyle than a clothing brand."
]]> 2021-04-23 13:55:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451780906 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451801246 Lazy Oaf is a similar brand to The Ragged Priest, clothes for the unique individual with a witty humour and an eye for cute designs. Specialising in streetwear it operates in the same circles as The Ragged priest and shares the same target market. It has a strong brand image and unique tone of voice that goes with it. They also utilise social media well. However their clothes are slightly more mainstream and they use less influencer marketing. ]]> 2021-04-23 13:59:20 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451801246 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451810201 2021-04-23 14:01:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451810201 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451813860 2021-04-23 14:01:50 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451813860 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451818850 2021-04-23 14:02:45 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451818850 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451823226 2021-04-23 14:03:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451823226 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451824486 2021-04-23 14:03:52 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451824486 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451825898 2021-04-23 14:04:07 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451825898 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451826826 2021-04-23 14:04:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451826826 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451828139 2021-04-23 14:04:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451828139 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451829399 2021-04-23 14:04:49 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451829399 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451838195 2021-04-23 14:06:29 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1451838195 Political ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798528 Ragged Preist website - "As of Jan 2021 the way we ship to the EU will be changing. Firstly, customers will now be liable to pay applicable duties and tax charges issued by the courier company." - Affects of Brexit.

VAT DEFERRAL
Over half a million businesses that deferred VAT payments last year can now join the new online VAT Deferral New Payment Scheme to pay it in smaller monthly instalments, HMRC announced today (23 February 2021).
In order to take advantage of the new payment scheme businesses will need to have deferred VAT payments between March and June 2020 under the VAT Payment Deferral Scheme. They will now be given the option to pay their deferred VAT in equal consecutive monthly instalments from March 2021.
 The new payment scheme will continue to help the economy recover by enabling businesses, impacted by the pandemic, to manage their business cash flow at a critical time.  - Intrest on money in the bank, not using overdraft - good time for growth and investment.

IMPACTS OF COVID RULES
 Retailers are also allowed to open until 10pm as the Government seeks to bolster the high street and ensure compliance with social distancing rules.

Make sure everyone is social distancing. Make it easy for everyone to do so by putting up signs or introducing a one-way system that people can follow.

Provide adequate ventilation. This means supplying fresh air to enclosed space where people are present. This can be natural ventilation through windows, doors and vents, mechanical ventilation using fans and ducts, or a combination of both
 

US threatens tariffs on UK exports


The price of clothing and footwear, ceramics, beauty products and furniture exports to the US could rise by a quarter, according to a list published by US officials.
US chief trade negotiator Katherine Tai warned markets, including the EU and UK, that it could take action if they introduced digital services taxes.

 “Trade disputes have a tremendously damaging impact on businesses’ ability to export to the US, but they also harm customers and businesses in the U.S. British luxury brands have invested significantly in the US market, supporting job creation, media spend and capital investment and tariffs on exports will impact on brands ability to continue with this investment.

]]> 2021-04-27 11:37:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798528 Enviromental ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798697 White, who had warned of looming store closures and job losses before the pandemic said she would now have to consider “changes in consumer behaviour to come out of the pandemic, such as a more pronounced shift to online and a desire to shop in more sustainable ways”.

Consumers may need coaxing back to shopping centres with financial incentives and reassurances that it is safe.

Sustainability

It makes sense. “People have had access to excess,” says Cameron Silver, the owner of Decades, a “pre-loved luxury” boutique in Los Angeles. After confinement, “it’s going to be about access to beauty, longevity, integrity – things that are meaningful.”
Petersson says, “We were already seeing a shift in customers pivoting towards being more conscious in the way they shop. I think this will continue to grow.”

Fashion can bring us pleasure, but it shouldn’t be a fleeting moment of pleasure,” Silver continues. “The treasures in your closet continue to bring you joy season to season because of the memories they carry – the memories we create by wearing them. Maybe it’s time to make more memories in the things we own.”

Climate Change
  • warming of the troposphere (the lower part of the atmosphere)
  • acidification of the oceans
  • rising sea levels
  • declining glaciers and sea ice
  • slowing of increases to crop productivity
]]> 2021-04-27 11:37:38 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798697 Social ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798866 High street brands take the lead in transparency
The index, which is compiled by the Fashion Revolution campaign group, scores the world’s largest fashion businesses according to how much information they disclose about their sustainability practices.

This year marks the first occasion that any brand has scored above 70% for its transparency.The index also included an additional 50 brands including Pretty Little Thing, which scored 9% and Fashion Nova which scored just 2%. 

Policy director and report author Sarah Ditty said: “While we are seeing notable progress made on transparency, there is still much more fashion brands can do to provide credible and comprehensive data that enables consumers to make better decisions, unions and NGOs to help brands do better for workers and the living planet, and any other stakeholders to drive further progress.”

Post Covid attitudes
We are realising that we have the power of the purse – that we not only drive style trends, but also social trends, as well as business trends. (And, through social media pressure, can make businesses #PayUp.)

Localisation
"Diane Wehrle, insights director at Springboard which specialises in tracking shopper numbers, said that smaller high streets had hung on to more shoppers than bigger towns as people stayed local"



]]> 2021-04-27 11:37:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463798866 Economical ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463799378 The Recovery Loan Scheme is to help businesses of any size access loans and other kinds of finance so they can recover after the pandemic and transition period.
Up to £10 million is available per business. The actual amount offered and the terms are at the discretion of participating lenders.
The government guarantees 80% of the finance to the lender. As the borrower, you are always 100% liable for the debt.
The scheme is open until 31 December 2021, subject to review.

You can apply for a loan if your business:
  • is trading in the UK
You need to show that your business:
  • would be viable were it not for the pandemic
  • has been adversely impacted by the pandemic
  • is not in collective insolvency proceedings 

2% online tax

Some leading UK high street retailers face potentially higher taxes if the government imposes a charge on online sales to fund a reduction in business rates, Financial Times calculations have shown.

The proceeds could be used to reduce business rates, which are calculated by applying a tax rate — or “multiplier” — to the annual rental value of a property. Cutting the multiplier is widely regarded as the simplest way to reduce the burden of business rates. The current level of 51 per cent of rateable value could possibly be cut to the 1990 level of about 35 per cent.

Loungewear increase due to COVID
In light of the UK’s ongoing lockdown and against a broader backdrop of declining spending on clothing, certain fashion categories are becoming more popular, namely loungewear and casualwear.

In fact, demand for loungewear and casualwear surged by 49 percent year-on-year during March and April. 


]]> 2021-04-27 11:37:56 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463799378 Legal ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463799773 PRODUCT LABELLING REQUIRMENTS
 Manufacturers and retailers are responsible for complying with the labelling requirements.

Country of origin labelling is, generally speaking, not compulsory in the EU. However, it is necessary to have an origin label if, without such a label, the consumer could be misled as to the true origin of the garment. For instance, if a garment carried the British flag on it but it was made in Hong Kong, then the garment should include a label to that effect.
Fraudulent origin labelling is illegal in the UK/EU.
Other markets have different legal requirements when it comes to origin labelling. Incorrect labelling can result in goods being refused entry or even destroyed.

Fibre Content
 Fibre content labelling in apparel and textiles is mandatory in the UK and across the EU as laid down in the 2012 Textile Products (Labelling and Fibre Composition) Regulations. The basis of these Regulations is that the label must include information on the main fibre types used and their percentages – for example wool 80%, cotton 20%. The information given must be understandable by a consumer in the market in to which you are selling. It is not sufficient just to use English if you are exporting to the EU. 
You must give an exact percentage of any material that comprises more than 15% of the total weight of the product, and every material must be listed on the label. 

 Expressions like “100% cotton” or “pure wool” are legally-protected terms — a garment must be made completely out of one textile before the manufacturer can use the words ‘all’, ‘pure’ or ‘100%’. The law allows up to 2% of the garment to be composed of naturally-occuring wool impurities or anti-static treatments, however. The law also allows manufacturers to add embroidered badges, jacket buttons, elastic and other vital components without sacrificing a garment’s ‘all’, ‘100%’ or ‘Pure’ status. 

 The care symbols are registered trademarks in over 80 countries, including the UK and all major European markets. Companies must have a licence to use the care symbols. UKFT is the UK organisation responsible for the use of the GINETEX symbols and UKFT can provide a care labelling licence that allows the use of the symbols throughout the world.

Employee liability insurance - Health and Safety Regulations

If your business has employees, you will probably need employers' liability insurance.

If an employee is injured or becomes ill as a result of the work they do for you, they can claim compensation from you. Employers' liability insurance will help you to pay any compensation.

You can buy employers' liability insurance through insurers or intermediaries like brokers or trade associations. You may find that it often comes as part of an insurance package designed to cover a range of business needs.

Your policy must be with an authorised insurer and the Financial Conduct Authority (FCA)

Health and safety law
You have a legal duty to protect the health, safety and welfare of your employees, under the Health and Safety at Work Act 1974.

Both criminal and civil law apply to workplace health and safety. They're not the same.

Health and safety laws for retail encompass 4 main sectors; slips and trips, manual handling, workplace transport and violence. 

As an employer, you must protect your workers and others from getting hurt or ill through work.

If you don't:

  • a regulator such as the Health and Safety Executive (HSE) or local authority may take action against you under criminal law
  • the person affected may make a claim for compensation against you under civil law


]]> 2021-04-27 11:38:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1463799773 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1474250698 Class slide on exemplar macro environment changes. This has aided my independent research for the following PESTEL sections where I have then interpreted the data found and assessed it's relevance and impact on my brand. ]]> 2021-04-29 15:13:50 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1474250698 Virtual Fashion - Case Study 'The Fabricant' ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478409090 2021-04-30 14:33:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478409090 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478419164 The rising interest in virtual outfits echoes the growing popularity of images depicting fantasy landscapes that "offer a chance to wonder and escape", according to visualisation artists.

"Given the global situation, the desire for escapism is at an all-time high," interior designer and creative director Charlotte Taylor told Dezeen earlier this summer.

]]> 2021-04-30 14:35:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478419164 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478434583 2021-04-30 14:39:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1478434583 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512540116 Levi's - direct competition. I think this technique is effective.]]> 2021-05-11 08:39:08 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512540116 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512542299 2021-05-11 08:40:15 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512542299 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512542727 2021-05-11 08:40:28 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512542727 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512545573 2021-05-11 08:41:52 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512545573 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512556332 2021-05-11 08:47:05 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1512556332 Guide to clothing lables ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524207761 2021-05-14 11:38:32 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524207761 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524212352 2021-05-14 11:41:38 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524212352 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524214020 Online retail will see a huge boost. This is beneficial to The Ragged Priest as a primarily online retailer, their profits will continue to rise meaning it is an ideal time to invest in growing their business model. ]]> 2021-05-14 11:42:46 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524214020 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524216109 2021-05-14 11:43:59 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524216109 The Role Of Sustainability ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524217066 2021-05-14 11:44:39 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524217066 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524218134 2021-05-14 11:45:22 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524218134 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524221541 2021-05-14 11:47:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1524221541 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007181 Street view photo to get a good understanding of the location that TRP already sells in. The street was lively with a mix of independent shops and cafes. I already knew that I wanted to include stained glass in my design so It was good to see it used in person.]]> 2021-05-18 10:32:38 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007181 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007188 COVID signage on the door of The Ragged Priest. I thought that this was a nice touch as the handwritten font tied in nicely with the aesthetic of the brand and was a nod to the punk culture influences in their products.]]> 2021-05-18 10:32:39 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007188 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007215 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007215 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007217 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007217 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007218 In store visual merchandising at The Ragged Priest's current flagship store in Soho. Toned down and pieced together using raw wood and grey terrazzo panelling in a cross formation against white walls. Clothes were hung on horizontal rails. Minimal props and no mannequins in store. 

Personally, I did not feel like the VM matched the brand's aesthetic or risky, loud tone of voice. The clothes weren't shown in their best light as intricate details and bold patterns were hidden. It also felt cheap and crowded like a sale rail. ]]> 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007218 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007221 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007221 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007230 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007230 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007232 The open back window was very minimal, showing one key product hung from chains as a nod to the grunge culture that influences their clothes. Signage was also minimal with a printed sale sign. The chevron lights did catch my eye so I think the open back window was effective here. However the jeans merchandised were not sold in store which could be misleading for the customers.]]> 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007232 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007245 2021-05-18 10:32:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007245 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007312 Each product had two pieces on the shop floor]]> 2021-05-18 10:32:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535007312 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009118 2021-05-18 10:33:42 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009118 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009134 Comp shop 1 - DIESEL ( Men only)
I think that DIESEL's in store VM was one of my favourites from the day. It was visually engaging enough to entice you in but still showed product in the best light. It was very on brand and everything had a purpose from the music playing to the styling of the mannequins. I enjoyed the locker room/ industrial feel. I also thought that the blocked statements were merchandised well. Like The Ragged Priest there were a couple of each item merchandised. The staff were friendly and helpful too. However there wasn't any tech in store or clear signage.]]> 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009134 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009137 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009137 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009149 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009149 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009152 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009152 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009153 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009153 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009156 2021-05-18 10:33:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009156 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009163 2021-05-18 10:33:44 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535009163 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011507 2021-05-18 10:35:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011507 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011509 Comp Shop 2 - Lazy Oaf
Lazy Oaf was another of my favourites. Speaking to the store staff I learnt that each shop is outfitted differently based on it's location. They have two physical stores in London. I think they found the right balance between an instagramable shop with interactive areas such as the floor to ceiling mirror that spanned a whole wall in the basement and the quirky bass music playing through the speakers. What stood out to me most in the shop was the archways painted in beautiful bold colours, it was almost like an art installation. The bench outside was painted in matching blue to create a seamless transition outside to in. I would like to use this same subtle technique in my store exterior. 

The products were merchandised creatively, using a range of techniques and fixtures/fittings which filled the space perfectly and used the existing architecture. 

However there was only one small cashpoint and not a lot of room for queuing, the shop floor could get busy very quickly. There was also no tech in store. ]]> 2021-05-18 10:35:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011509 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011512 2021-05-18 10:35:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011512 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011513 2021-05-18 10:35:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011513 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011517 2021-05-18 10:35:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011517 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011526 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011526 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011530 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011530 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011532 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011532 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011534 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011534 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011540 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011540 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011542 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011542 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011544 2021-05-18 10:35:04 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011544 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011959 2021-05-18 10:35:16 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535011959 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535012677 2021-05-18 10:35:39 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535012677 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014243 Billionaire Boys Club
The theming of the store inspired me, especially the use of the picture floor which was impactful but not over the top. ]]> 2021-05-18 10:36:31 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014243 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014295 2021-05-18 10:36:32 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014295 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014299 Covid signage built into to the hyper modern astronaut theme. ]]> 2021-05-18 10:36:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014299 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014306 I thought that the larger spacing between product was highly effective and more appealing. ]]> 2021-05-18 10:36:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014306 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014311 2021-05-18 10:36:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014311 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014321 2021-05-18 10:36:33 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014321 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014330 2021-05-18 10:36:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014330 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014354 2021-05-18 10:36:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014354 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014366 2021-05-18 10:36:35 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014366 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014376 Props and staging are used here to subconsciously imprint the brand in your mind by replicating commes de garcons iconic dot print and playful tone. ]]> 2021-05-18 10:36:35 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014376 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014399 2021-05-18 10:36:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014399 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014403 2021-05-18 10:36:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014403 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014435 Anthropologies famous 'living wall' part of the trend to bring nature inside retail settings. A nod to sustainability? ]]> 2021-05-18 10:36:37 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014435 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014808 The moving water motif is simple but highly effective. Water and tides seems to be an upcoming trend for SS21 and is the theming of my concept flagship store to tie in with the impactful message on the destruction and slaughter of our ocean life. This display highlights the beauty of the ocean and shows that it is worth protecting.  It can be seen all the way from the other side of the street and creates mystery as to what's behind it in store.]]> 2021-05-18 10:36:42 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535014808 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015114 2021-05-18 10:36:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015114 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015422 A similar technique to The Ragged Priest, eye catching and shoppers are able to get a 360 degree view of the products. Clashing colours are used to draw the eye and create a playful tone.]]> 2021-05-18 10:36:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015422 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015486 2021-05-18 10:37:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015486 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015498 2021-05-18 10:37:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015498 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015508 2021-05-18 10:37:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015508 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015511 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015511 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015524 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015524 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015529 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015529 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015533 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015533 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015536 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015536 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015549 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015549 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015550 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015550 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015555 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015555 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015558 2021-05-18 10:37:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535015558 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535114076 2021-05-18 11:31:30 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535114076 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535140573 2021-05-18 11:44:07 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535140573 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535141254 2021-05-18 11:44:27 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535141254 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535595952 A large bean bag sofa to create a dwell zone, increasing time spent in store. Enhances the youthful/quirky environment inside the store. ]]> 2021-05-18 13:43:45 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535595952 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535610884 2021-05-18 13:46:44 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535610884 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535625472 2021-05-18 13:49:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535625472 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535628433 2021-05-18 13:50:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535628433 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535647084 2021-05-18 13:53:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535647084 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535663534 Inclusivity-

]]> 2021-05-18 13:57:08 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535663534 Aims For This Research ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535717726 The purpose of this research is to gain inspiration for innovative ways to entice customers in to my store to ultimately increase brand awareness and grow TRP's market. ]]> 2021-05-18 14:07:50 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535717726 Aims For This Research ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535735957 The COVID-19 pandemic has greatly shaped the way retailers will operate over the coming years. By becoming aware of emerging trends/shifting consumer behaviour I can ensure that my business plan will remain current and commercial in the new landscape. I can also allow for COVID measures such as social distancing, PPE and rules regarding people management in my plans.]]> 2021-05-18 14:11:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1535735957 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536066991 This is my first mock up of my Planogram, I had aimed to create panels made of coloured acrylic to separate my alcoves in the wall which would hold product. However I felt like my mock up wasn’t very clear or realistic and I wanted to add movement and texture in store, so I decided to add a wave design on the panels, create 3D alcoves and project the pattern on the jeans behind it. ]]> 2021-05-18 15:17:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536066991 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536131072 This is one version I created of my denim tote bag made out of denim offcuts from the creation of the jeans in store. Each bag will be unique and a percentage of profits will go to sea protection charities. I like the overall aesthetic of the bag however I felt as though the branding was a little too simple and you if you saw it you wouldn’t know what brand it was from. I also received peer feedback and my final design was “clean and effective” ]]> 2021-05-18 15:30:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536131072 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536133505 This is my first version of my digital window design. I added red led lights to mimic the lighting in store. However I felt like this made the design too crowded and distracted from the already intricate stained glass. I also felt as though it detracted from the sea theme and the product being merchandised and it didn’t look realistic. In my next version I removed the red and it looked more realistic as well as being able to clearly see the jeans. ]]> 2021-05-18 15:30:32 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536133505 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536141506 Missguided case study - An article on how Missguided brought themselves into the physical retail landscape with their second brick and mortar store.

Its impactful “on air” retail store experience concept is high-energy and fashion-forward, intended to immerse its young customer base fully into the brand.

"Social interactions are at the heart of this concept."
In this case experiential retail has proved highly successful. This non traditional take on a retail store has inspired me to subvert traditional shopping conventions in my project.

Glossier Case Study
Week long pop up studio in Soho

"With the aim of engaging the local community and creating a buzz, having recently started selling to the UK, it inspired hundreds of user-generated content items across social media and Glossier’s own Instagram account, which saw one of the most liked images in its history, a real coup for fashion brand retailing."

"Despite being an online player, Glossier sees offline brand activities as a key part of engaging its customer base in the form of pop-up retail stores and community dinners."

This is useful research as it demonstrates how online retailers can successfully utilise physical events to drive sales across platforms and create a buzz, using word of mouth marketing to  entice new customers. I hope to mimic this success with a permanent flagship store. 
]]> 2021-05-18 15:32:09 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536141506 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536150052 2021-05-18 15:33:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536150052 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536157387 "Implementing eco packaging in your brand’s operations is no longer an option - it’s a necessity."



WHAT MAKES PACKAGIG SUSTAINABLE

  • Ingredients: Using raw 100% recycled or raw materials
  • Production process: By minimising the production process, supply chain and carbon footprint
  • Reusability: Creating a circular economy around the packaging, extending its lifecycle and usability.

Through this article it is clear that sustainable packaging brings large benefits such as decreased packaging costs, enhanced user experience and more value flor money for the customer.
]]> 2021-05-18 15:35:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1536157387 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538716408 My initial window sketches, I did not change much of my initial design as I liked the look and feel of it. I used online software to polish the overall look and add realism. ]]> 2021-05-19 08:15:16 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538716408 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538727191 2021-05-19 08:20:10 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538727191 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538728227 2021-05-19 08:20:39 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538728227 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538729782 2021-05-19 08:21:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538729782 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538731323 2021-05-19 08:21:59 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538731323 VM Guidelines ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538736648  Optimise your floor space.

Retail floor space, is one of the largest costs a retailer 
has. Effective visual merchandising is all about 
optimising the cost per square foot to deliver higher 
profits. 
Use all of the data at your disposal to specify where key 
sellers, trends and marketing collateral should be placed. 
You should also base your guidelines on how much 
merchandise you can fit in to your store without 
negatively affecting movement and customer experience.
]]> 2021-05-19 08:24:18 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538736648 The impact of senses ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538737837 By taking advantage of having a physical atmosphere in which to entice and engage shoppers in their retail space Brick and Mortar stores have a competitive edge and some pros to shopping online. The VM team should delight the senses through smell, touch, taste, sight and sound. Stimulants should be cohesive with the brand image and tone of voice as to not create a disjointed incoherent experience for the consumer.

“The key is to build multi-sensory experiences in retail that trigger an emotional response before the conscious, cognitive and rational parts of the brain kicks in,”]]> 2021-05-19 08:24:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538737837 Hollister interior VM case Study ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538738414 When I saw the video I could almost smell the scent of the store. It created nostalgia and reminded me of back home. Very on brand to their target audience The use of sound made me watch more of the video and reminded me of being by the beach in California or Australia. Each store follows the same principles, layout, architecture, furnishings etc making it feel like a cosy and familiar space in store. You could go to any Hollister and more or less know you will get.]]> 2021-05-19 08:24:56 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538738414 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538745689 2021-05-19 08:27:37 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538745689 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538796218 2021-05-19 08:48:57 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538796218 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538796626 2021-05-19 08:49:08 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538796626 Sustainability ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538878115 2021-05-19 09:25:23 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538878115 Interior Design And Instore VM ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538878617 2021-05-19 09:25:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538878617 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538889676 2021-05-19 09:31:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538889676 Decathlon ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538920474 PROBLEM SOLVING

"Decathlon, the world’s largest sporting goods retailer addressed real estate constraints in physical stores in Asia, increasing the customer’s product visibility in-store by integrating Scandit’s barcode scanning solution with their customer app. A self-checkout app, it provides customers access to all Decathlon products, making shopping convenient with fast and accurate barcode scanning – increasing in-app purchases to 30 percent of digital sales in Singapore and 90 percent in India."

THE PROBLEM

Space constraints still limited the number of products that the company could stock in physical stores, resulting in shrinkage from lack of stock.

THE SOLUTION

"Decathlon’s ‘phygital’ strategy involved placing digital at the core of their physical stores. The company noticed high volume browsing traffic originating through smartphones, but fewer purchases. They decided to make shopping on smartphones easier, and created the Decathlon app, a self-checkout customer app, which offered customers an omnichannel experience that combined online and offline interactions. The app would ensure that customers had access to all Decathlon products whether they were browsing in store or online, and eliminate queues with faster checkouts."

ROADBLOCKS
The app used an open source barcode scanning software, which created accuracy issues, as barcodes could not be properly scanned in glare or low light conditions, at angles and distances, or if they were poorly printed. The open source scanning software also required extensive coordination with front-end and back-end developers at Decathlon on product details such as price, inventory and more, an activity that the company was not keen to pursue. Also, information from QR codes, and legal requirements in countries like India where prices must be displayed on products were embedded in 2D barcodes, which could not be scanned by the open source solution.

THE FINAL SOLUTION AND MY INSPIRATION

Customers enjoy shopping convenience by downloading the Decathlon app, signing up as members, scanning and paying for products using their smartphones. The cashless and self-service app, coupled with fast and accurate scanning means that customers enjoy hassle-free shopping and no longer need to queue at the checkout.

This Decathlon case study has directly influenced my INP. It is a great tool to solve the problem of retail estate prices, meaning that instead of paying excess fees for larger plot of land you can sell all the product you want to in a smaller space maximising crucial space in your storefront by keeping stock behind. Customer convenience in increased as it only takes a few clicks to make a purchase and que times will be shorter. This woks well with the COVID pandemic too as face to face interaction will be minimised and screens can be sanitised regularly. This helps me to tackle the current problem of limited stock in their only store.

]]> 2021-05-19 09:46:28 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538920474 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538926934 2021-05-19 09:49:52 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538926934 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538941490 The Rise Of The Tote Bag


“The tote is a more widespread version of the poster; it’s not just stuck on one wall”

The tote bag has many benefits including broad customisation from the graphics down to the shape, colour and design. Mobility making it the ideal bag for on the go and sustainable alternatives popping up in the market everyday.

It is the above reasons that helped me chose a tote bag for my in store exclusive.



]]> 2021-05-19 09:57:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538941490 Dalston Lifestyle ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538971047 2021-05-19 10:13:42 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538971047 Dalston Attractions ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538971752 2021-05-19 10:14:07 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538971752 Dalston Square Lot Information ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538973441 2021-05-19 10:14:46 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538973441 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538975285 2021-05-19 10:15:44 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1538975285 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539020014 2021-05-19 10:41:42 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539020014 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539021688 2021-05-19 10:42:30 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539021688 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539023130 2021-05-19 10:43:24 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539023130 Dalston Square ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539026914 Overview
Dalston Square is a £160 million, ground-breaking development in Dalston, London E8.

The London Development Agency and the landowners – Hackney Council and Transport for London – chose Barratt Homes as the developer for the Dalston Square scheme.

The scheme provided a new community for this vibrant, cosmopolitan quarter of the capital, including new homes, residents gym, 24hr concierge, buzzing public square, shops a library and the brand new station on the East London line extension.

Dalston Square, an exciting mix of one, two, and three bedroom apartments which represent outstanding value for money considering its location just two miles from The City. The apartments at Dalston Square offer space standards that are now rare in our capital. Most feature balconies, terraces or winter gardens - extending the living space.

Communal, timber roof terraces enjoy far-reaching, panoramic views across London, reaching to The City and Canary Wharf. Once the development is complete, residents will enjoy the luxury of a 24-hour concierge service that will cater for their day-to-day requirements and there is also an onsite residents' gymnasium. The development will also benefit from a proposed car club.
]]> 2021-05-19 10:45:46 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539026914 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539048933 “A total of 59% of consumers are expecting that more than half of retail space will be devoted to experience rather than product by 2025, while 75% of consumers believe this will happen by 2027. A colossal 81% said they would be willing to pay more for experience.”
- Sahar Nazir, Retail Gazette (2020) [3].
]]> 2021-05-19 10:59:13 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539048933 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539063355 2021-05-19 11:08:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539063355 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539066554 2021-05-19 11:09:45 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539066554 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539069556 2021-05-19 11:11:39 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539069556 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539071650 2021-05-19 11:12:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539071650 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539075246 They are a highly sustainable brand and this is something I aspire to achieve through my business plan. Using a similar report model. ]]> 2021-05-19 11:15:06 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539075246 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539076546 2021-05-19 11:15:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539076546 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539080023 2021-05-19 11:18:01 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539080023 Lazy Oaf ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539082951 2021-05-19 11:19:41 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539082951 DIESEL ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539083424 2021-05-19 11:20:00 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539083424 Brand History ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539083688 In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Amidst a worldwide oil crisis, during which diesel was considered to be an alternative fuel, Renzo liked the idea of his brand to be known as an alternative jeans brand, in contrast to the prevalent casual wear giants that had come before. Renzo intended to reach the entire world since the brand’s very inception, making the word “diesel,” an international term pronounced equally all over the world, the perfect name for his endeavor.

]]> 2021-05-19 11:20:09 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539083688 Brand DNA ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539088835 Since its start, Diesel has used “For Successful Living” as a slogan for the brand’s DNA. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion. Where the world zigged, Diesel zagged, and in the 35 years since its founding, the brand still embraces the same ethos.]]> 2021-05-19 11:23:09 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539088835 Set Up ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539089532 Diesel has over 5,000 points of sale worldwide with over 400 monobrand stores, 37 of those in the US. Between 1978 and 2012, the company has produced more than 2,000 different washes of denim.]]> 2021-05-19 11:23:32 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539089532 Virus Fighting Jeans ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539093799 DIESEL are a highly innovative brand. This is one of their USP's as they are constantly reinventing themselves and pushing the boundaries on design and innovation. This keeps them relevant and is highly effective.]]> 2021-05-19 11:25:38 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539093799 Rebrand ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539097729 2021-05-19 11:27:45 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539097729 Levi's ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539098722 Levi's are one of the major players in the denim industry and have been for a long time. They are championing the sustainability movement and are being widely recognised for doing so.,]]> 2021-05-19 11:28:17 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539098722 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539101554 2021-05-19 11:29:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539101554 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539102816 2021-05-19 11:30:30 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539102816 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539103356 2021-05-19 11:30:49 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1539103356 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1543483281 Mobile apps can greatly improve customer experience in store helping to create a seamless experience.

IN STORE COLLECTION - "Mobile apps allow customers to check in when they arrive or even let the store know they are on their way and estimate when they will arrive. Instead of requiring customers to call once they get to the designated parking spots, mobile apps can automatically check customers in, which makes for a seamless experience for customers and employees."

REAL TIME INVENTORY-
"Mobile apps help customers know exactly where an item is in store and if it is in stock so they don’t have to wander up and down the aisles. In the Home Depot app, customers can search with text or picture to find items, check inventory and even be directed to the exact bay the item is located in at their local store."

"Walmart is unveiling a mobile scan and go feature on its app that allows customers to scan items with their phones as they shop, then scan a code to pay at self-checkout. The app helps customers see their totals in real time and creates a faster, contactless shopping experience.  "

I want to revolutionise the in store shopping experience through my flagship store and a large part of my concept is through implementing pioneering tech. This article has directly inspired my TRP app and solves any inconsistencies caused by online customers venturing into The Ragged Denim store. Such as a lack of stock, price differences, long que times and a confusing store layout.

]]> 2021-05-20 12:26:47 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1543483281 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1543503927 This secondary research inspired my mobile app design. I used these tips to create an optimised, easily accessible app design which will have built in capabilities for in store experiences.  

The main points to consider when building an app is to minimise cognitive load ( the ability we have to process information at one time), decluttering (keeping content to a minimum with white space, using familiar screens and icons and keeping user input tasks to a minimum. For example saving data already entered, a find my location option and a checkout as a guest option. ]]> 2021-05-20 12:33:14 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1543503927 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1550233608 2021-05-22 16:14:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1550233608 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1550387056 2021-05-22 18:47:44 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1550387056 Problem Solving ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553427440 Brand Refit - Upon further reflection of The Ragged Priest's offering I found that there were limited options for tops, dresses and knitwear and instead most of their product ranges for men and women  centred around denim. In particular their jeans a.k.a their bestsellers. I then conducted some more research on 'Ragged Denim' to not find much. They didn't have their own logo, social media or separate webpage. I decided to seize this oppertunity even though it meant I had doubled my workload and had to tweak my store layout, window design and competitor research. I feel a lot happier with my new business plan as I feel it is more realistic and commercial. I can also target a larger market and denim is a staple that is constantly evolving and is in high demand. 

The Founder - When I began my brand research I found that the founder of The Ragged Priest and the brand as a whole is not transparent. Financial figures have been refused to be disclosed, their is no mention of sustainable practices or their supply chain and they use some animal products. This created a lot of negatives for the brand, however I decided to use my business plan to improve the brand's reputation through monthly reports, new sustainable ranges, partnerships with charities and in store talks with environmentalists

Taking an online brand into physical retail - I did not have many examples of things the brand is currently doing and a real sense of the brand's messaging. In the digital age we are apart of most retailers are expanding their digital offerings. However I felt it was important for the brand to have a multichannel strategy to increase brand awareness through an experimental space and move forwards with plans for further stores across the UK to grow their reach.


]]> 2021-05-24 12:29:55 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553427440 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553688869 This is my second bag design. In this version the writing was illegible and I felt like the graphic was too big. It also had no direct reference to the brand which might have been confusing. ]]> 2021-05-24 13:44:57 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553688869 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553690726 2021-05-24 13:45:25 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553690726 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553693292 My first concept board, although I liked the overall look and feel of my mood board I felt it was too cluttered and busy and each image didn’t stand out enough. The quality of the girl overplayed was also bad. To fix this I removed some images that I felt were not as relevant and equally spaced out the images. I then felt it looked more professional and clean.]]> 2021-05-24 13:46:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553693292 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553773242 2021-05-24 14:05:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553773242 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553775128 2021-05-24 14:05:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553775128 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553787836 2021-05-24 14:09:10 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553787836 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553790776 2021-05-24 14:09:52 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553790776 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553792980 2021-05-24 14:10:25 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553792980 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553795717 2021-05-24 14:11:07 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553795717 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553797652 2021-05-24 14:11:32 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553797652 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553801673 2021-05-24 14:12:34 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553801673 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553804912 Photo taken from 'Oceans' the book. This image mimics the imagery I want to use in store to spark social change and reveal the ugly truth behind our seafood industry. To raise money for organisations to stop industrial fishing. ]]> 2021-05-24 14:13:22 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553804912 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553807707 2021-05-24 14:14:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553807707 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553809535 2021-05-24 14:14:30 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553809535 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553811189 2021-05-24 14:14:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553811189 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553812536 2021-05-24 14:15:13 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553812536 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553813734 2021-05-24 14:15:30 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553813734 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553814877 2021-05-24 14:15:46 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553814877 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553816591 2021-05-24 14:16:10 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553816591 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553817944 2021-05-24 14:16:31 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553817944 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553819583 2021-05-24 14:16:56 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553819583 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553821522 2021-05-24 14:17:25 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553821522 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553822817 2021-05-24 14:17:43 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553822817 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553831456 2021-05-24 14:19:41 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553831456 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553832989 2021-05-24 14:20:03 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1553832989 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1554009401 The purpose of this research is to ]]> 2021-05-24 15:01:59 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1554009401 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1557776961 Flagship store will Increase revenue by 40% from it's current 247,000 profits.


]]> 2021-05-25 14:21:31 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1557776961 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562084717 2021-05-26 16:27:54 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562084717 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562087714 2021-05-26 16:28:37 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562087714 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562089112 2021-05-26 16:28:58 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562089112 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562098439 2021-05-26 16:31:13 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562098439 Aims for this research ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562407340 My aims for my costing research were to get a rough understanding of how much a typical stage set up costs for each component to ensure I created an accurate costing sheet when budgeting for my store design. This helped me to problem solve and find cheap, sustainable solutions for my design.]]> 2021-05-26 17:48:45 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1562407340 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1563062214 2021-05-26 21:54:40 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1563062214 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1568691147 This research into the Punk era helps me to further understand what inspires my audience, their buying motivations and their societal beliefs. This means I can include a reference to the punk movement in my designs enticing them into the store and grabbing their attention.

]]> 2021-05-28 14:47:29 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1568691147 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1569468537 This research further supports my packaging designs. Based on the increased popularity of the tote bag combined with the problem of excess denim and textile wastage makes my bag design profitable and useful. Solving the problem of unsustainable garment production. ]]> 2021-05-28 19:05:36 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1569468537 ellenbrown115 https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1579446619 I chose Dalston because it is full of independent, quirky and individual shops, hangout spaces and live venues. The demographic of the location matches my target audience perfectly. It is also near tube stations and main train stations making it well connected to the city.]]> 2021-06-02 13:25:16 UTC https://padlet.com/ellenbrown115/r5764t1f0q7qlkd/wish/1579446619