adverts by Brandon Swain https://padlet.com/PICKLEBRANDON/r41xrty2swtp Made with whimsy en-us 2018-01-30 09:17:21 UTC 2023-05-08 04:40:48 UTC hello@padlet.com PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235774312 ricky tomlinson- https://youtu.be/DvYMKwCMSq0]]> 2018-02-27 09:24:06 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235774312 genres/types/forma of advertisements PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235775988 directs response TV adverts-
for example you might see an advert on television excitingly telling yo to call now for a one time offer. limit time. not an infomercial 
( https://youtu.be/m3JSTyLQWyw)


Public service announcement-
a public service announcements is an announcement hat the government need you to know. they are none profitable.
( https://youtu.be/l_y3Mwqah-E)


Testimonial Advertising- They take satisfied consumers of products and services and turn them into spokespeople.

  Word of mouth advertising has always been the easiest and most
effective method of advertising, and testimonial ads capitalise on it. ( all actors ) (https://youtu.be/goX9yDn5PeU) 

DEMO: the demonstration advert (of the product or service)     

Problem: the problem advert (where a problem is solved by the product or service)

SYMBOL, ANALOGY, EXAGGERATION: the symbolic advert (e.g. where a flu germ is portrayed as an alien) 

COMPARISON: The comparative advert (comparing the product or service with similar products or services on the market) 
 
the perfect story (use of the product or service creates the perfect outcome, e.g. using a certain washing powder on your shirt gets you the job interview)
(John Lewis) 

BENEFIT CAUSES STORY: For example, Lynx (opposite to the problem-based type, where the positive effect of the product or service is emphasized, e.g. you will look younger) 

SERIAL USE OF ICONS: For example, Energiser Bunnies, Peter Kay in the John Smith Ads etc.

SERIAL USE OF ICONS: For example, Energiser Bunnies, Peter Kay in the John Smith Ads etc.

ASSOCIATED USER IMAGERY: For Example Nike

UNIQUE PERSONALITY PRODUCT: For example, Dyson

PARODY: parody (where the advert mimics the format of another advert or media product, e.g. an advert for a pasty using the imagery and voiceover of an expensive perfume advert. For example, Orange Wednesday/Specsavers
]]> 2018-02-27 09:30:18 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235775988 Pavlov's Dogs PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235810378 link emotions and thoughts to a object or things. 

fed the dog and rang the bell. conditioned the dog to want food when he rang the bell. he took the food away. he rang the bell without food and the dog thought it was getting food. ]]> 2018-02-27 11:42:59 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235810378 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235813466 all advertisement is about chasing behavour ]]> 2018-02-27 11:54:00 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/235813466 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238506129 1. Which brands are followed?
coca coal, pepsi, irn bru, red bull, star buks

2. What methods do the brands use to access the audience? (Is it all TV?)

3. What technical terms are used?
recument 
out reach ( helping people ) 
anked 
international 
asperational 
signature 
conservative 

4. What methods do the advertisers 
use to manipulate the audience?

5. What methods might your brand use? (Brut/Irn Bru/Rubik's/Hubba Bubba)]]> 2018-03-06 09:31:09 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238506129 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238522197 a consumer product that has a brand and reputaion ]]> 2018-03-06 10:23:43 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238522197 BARB PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238528239 The Broadcasters' Audience Research Board (BARB) is the organisation that compiles audience measurement and television ratings in the United Kingdom.

BARB is jointly owned by the BBC, ITV, Channel 4, Channel 5, Sky and the Institute of Practitioners in Advertising. Participating viewers have a box on top of their TV sets which tracks the programmes they watch.

How do they calculate television viewing figures?
TV ratings are compiled daily by the Broadcasters' Audience Research Board. BARB recruits 12,000 people across 5,100 households representative of the overall UK viewing public. As well as demography and geography the panel is selected according to platform, whether the TV set or via desktop, laptop or tablet.


little box which monerters ( selects people)
remote. when someone comes in they press a button.
1 person represents 4,000 people


tells us the most expensive time slots 

4+ 
270 channels
]]> 2018-03-06 10:45:11 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238528239 history of adverts PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238547737 industrial revolution
18th and 19th century 
factories where started to be made 
massed produced 
compotition 

they need to be sold 
good and bad things happened 

ww2:
mass groups of people can make a diffrence 
TV was made 

The first type of grouping of audience was through demographic- facts 
demographics can tell you who, what and where but can't tell you why.

mallow's hierarchy of needs 
every human is trying to self-actualise.

its a building block 

advertisers job is to push you up the hierarchy.
young and rbicam 70s 
4c's 
cross,cultural,consumer,characteristics 

mainstreamers= 40% of the market 
aspirers= interested in status 
succeeders= claimed the ladder of society and want to keep the satus 
reformers= want to mak ether world a better place ]]> 2018-03-06 11:51:35 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/238547737 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261690 2018-03-13 09:42:01 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261690 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261793 2018-03-13 09:42:20 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261793 PICKLEBRANDON https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261801 2018-03-13 09:42:22 UTC https://padlet.com/PICKLEBRANDON/r41xrty2swtp/wish/241261801