https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb Creative Advertising for Dummies. en-us 2021-09-23 10:00:04 UTC 2023-01-27 21:49:16 UTC hello@padlet.com https://padlet.net/icons/png/1f4a1.png izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1762654742 Potholes aren't being fixed fast enough, this solution leads to potholes being fixed faster than before due to an anonymous man drawing Penis's around potholes drawing the attention of the city to fix them rather than leave them. This problem is being solved by drawing something that may be seen as indecent that needs to be covered up right away. 

 I picked this project because it was different and made me laugh, it was innovative and exciting. Something that you'd say about doing on a night out to get a couple of laughs but never be confident enough to go through with it in fear of stepping on some corporates toes. 
Something you'd laugh at when you saw it in the street and wish you thought of it or had the confidence to do. 
This man seems like he has nothing to lose, he has taken matters into his own hands as he is 'frustrated by the number of potholes pockmarking his city streets'.
He, who calls himself 'Wanksy' even states that "it either gets reported or fixed". 

In all seriousness, this project appealed to me as a person with hidden disabilities that mean I have chronic pain. Driving and hitting a pothole jolts me and many others who struggle like I do which makes our journeys more uncomfortable than necessary. Potholes are a massive issue that get ignored or dropped at the bottom of the to do list. 

This project is incredible as it is so outside of the box and unique, which makes it innovative. Its something different, something you'll only see once in your life and remember it like you see it everyday. Its full of confidence and humour. ]]> 2021-09-23 11:02:39 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1762654742 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766663993 This task asked us to split these squares into four equal pieces in whatever way we could. This was tricky in more tan one way. 
Number one, coming up with the range of different ideas and Number two, making sure they were all equal as when i got carried away with the design i would make some pieces larger or smaller than the others, meaning i was not completing the task a hand successfully. I didn't do a very good job on this task and found it so difficult to think of other designs. The only design i really like in this is the pebble shapes however they are not equal but the idea is still there. My mind drew a blank, i didn't know how t get anything aside these and even then they were tricky. 

When we went through what we could have done as a class i realised there were many more options that i just couldn't fathom. ]]> 2021-09-24 22:39:12 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766663993 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766666491 Our next task was to fill these circles with already circular items and see how far we could get. I did a bit better on this task than the previous one as it almost gave me a type of criteria to adhere to. 

I am proud of the ball of wool, the hay bail and the Volkswagon sign in this task. ]]> 2021-09-24 22:42:49 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766666491 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766670820 My first creative problem solving week. It's a lot to take in but i really enjoyed the work we did and went we went through. I engaged in the team building challenge and came up with a creative problem for using less tape in by using the newspaper to stabilize the tower. We didn't win the contest and i think i put too much thought into it rather than just rolling with it. 
I found the next tasks more difficult; the circles and the squares and i did feel a bit disheartened when it came around to sharing what we had created, i feel like i wasn't as creative as the others but i recognise that we all have our strengths and i am willing to work with mine and maybe gain some more. 

I liked the tutorial task we were set to look at examples of creative problem solving in real life. It helped me understand more of what we were learning. I wrote about the Manchester man who drew Penis's around Potholes to get them to be fixed. I found this not only incredibly innovative but also absolutely hilarious. It took confidence to do though and that has inspired me to be a little bit more experimental, crazy and confident with the work that i will produce. ]]> 2021-09-24 22:48:55 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1766670820 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767607379 This week we were tasked to create a 50 way perspective piece of work of a boring household item. I am not 100% confident that i have chosen a boring house hold item as a door handle is not an item but rather part of the house. Nevertheless, i started by using a chalk pen to section out the boxes for each sketch. I knew from the start that i would move onto photography for two reasons, one of which was that i am not very confident in my drawing skills and number two i find it difficult to draw different perspectives by just looking at the object. 
I tried to go with different perspectives and am quite proud of how some of them turned out, i really like number 7, number 10 and number 11. I expanded more on the idea and started to add shade and texture which improved it. 
I tried to create a birds eye view perspective for number 8 and number 12, however as mentioned before with me not being very good at drawing different perspectives they didn't turn out how expected however on further inspection i recognise that number 8 just looks like a flat front view of the door handle where i tried to shade it to become a birds eye pov but actually made it look more fitting to a front pov. 
I couldn't think of anything more so i moved onto photographing the object to capture more interesting perspectives. ]]> 2021-09-25 17:34:58 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767607379 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767611234 Once i took these photos i uploaded them onto my laptop and created a document to which i could put the photos onto to print. Whilst doing so i would enlarge and rearrange the placement of them so i created more images from the ones i had taken with new perspectives. I explored the different perspectives that i was creating from each picture and really enjoyed the process. ]]> 2021-09-25 17:39:05 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767611234 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767611719 2021-09-25 17:39:40 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1767611719 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1780811376 This week our task is to collect various different ideas and objects and merge them together to create something new. These are the start of some of my ideas. I'm finding this really interesting, the only thing im struggling with is not changing the original image completely. ]]> 2021-09-30 09:23:40 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1780811376 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784557839 Divergent thinking is the type of thinking where you don't just stick with one thought or solution. It's about thinking differently to others and being confident enough to follow through with that and stand out from the crowd. Follow the other path. It's also known as lateral thinking. ]]> 2021-10-01 15:48:37 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784557839 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784803907 This week we covered remix in advertising. We learnt about stealing from other artists and how nothing is original as it is all taken from something else and somebody else's idea. 
'Every new idea is a remix or mash-up of one or two previous ideas' 
Kirby Ferguson describes the basic elements of creativity, starting with copy then transformation and then combination. 
'Imitation is not flattery, Transformation is flattery'
The definition of remix is to combine or edit existing materials to produce something new. 

Our first task of this week was to create a remix ourselves in pairs. We had to draw a logo and then give it to our partner to switch around and see what we could make out of it. 'Rotate the drawing, turn it sideways and upside down, looking from every angle until we spot a potential way of transforming it into something completley different.' Me and my partner created and old man from the Spotify logo, a pair of boots from the PayPal logo and  a train out of the lego logo. ]]> 2021-10-01 17:38:02 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784803907 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784847329 'Mash-ups is a collaborative idea generation method in which you come up with innovative concepts by combining different elements together.' 
Our next task was to brainstorm around different areas, these were Technologies, Human Needs and existing services. We then had to combine the elements from those areas that we were to come up with with the rest of the class to create fun/innovative concepts for new apps/services. 
An example we were given was a mash-up of Deliveroo and a Dating App: Tinderoo, which is an online dating platform that included food delivery.
I mixed a technological service with an exisitng service; Fingerprint and Spotify. From this i created 'Printify' which allowed you to print of your favourite song. ]]> 2021-10-01 17:58:35 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1784847329 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1786186300 Our next portfolio task for this creative problem solving module is the Hybrid Project. We need to create new hybrid objects by combining photographs or drawings of 2 existing objects. Once we were given this brief we went to take photos around campus that could be suitable objects to use. 

I took notes as i walked around with my group, these being:
- shoulders/explosion 
- Night lights
- Tree stump/city 
- Clock face
- Palm trees
- Fire box
- First aid box 
- Fire extinguisher/duck
- Pear tree
- Apple tree
- Plugs
- Sockets
- Paving stones
- Roof 
- Drain 
- Cash machine
- Vents 
- Hanging lampshades
- Stairs 
etc.....
 
I got all of these ideas from looking at my surroundings as well as coming up with more ideas from what i could see around me. From working on the previous task of flipping the logos and creating something new from them i took this into consideration as i went around and took notes for this project. Which helped me create a couple of ideas and ways to merge objects and photos. My next step in this will be to go out and take these photos as the likeliness of me being able to create some of these hybrid projects will depend on if i can capture those images. ]]> 2021-10-02 17:22:25 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1786186300 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800388771 I found this week much more interesting as i am constantly looking at things and how they could be changed or interpreted as something different. I loved the ideas of mixing things up and mashing them together, even finding things that didn't work out how i would have liked them to or expected them too it was still good to do as i was experimenting and sometimes when one thing wouldn't work i would come up with another idea. ]]> 2021-10-07 16:27:23 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800388771 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800414837 This week was all about creative constraints, these constraints can help boost a better idea than the one you could have had if you had all the freedom and resources you needed. Creative Constraints consist of the time you have to do something, the budget and the resources. Some people say that to be creative you need all the resources, loads of time and a lot of money and as great as that can be, it can also be overwhelming and lead you to create something ordinary whereas if you were limited you are more likely to think of more out of the box ideas.

Our starter task for this workshop included making something for an egg we were given so that when said egg was dropped from the first floor, it wouldn't break. The constraints we were given was the time we had to do it in and the resources we were given as they were limited. We were given about 10-15 minutes to create something out of two pieces of A3 paper, a small bit of tape, one piece of string and five paper clips.

Safe to say everyones came out different.
 

]]> 2021-10-07 16:36:43 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800414837 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800442963 Our task for this week is to create a 6 second video tackling an emotion. My group chose fear as we felt that it was easy to convey. We came up with things that people were afraid of, such as sharks, failing, being late, getting old, drowning and much more before settling on the fear of heights. We wanted to create this video with a comedic aspect and we thought that heights would be the easiest way to do so as well as being able to capture the idea in only six seconds. 

For the sharks we thought it could be funny to make it seem there was a shark in the water when it was either a kid in a swimming costume or a guy floating past playing the jaws theme song. We tried to narrow it down with the help from our module leaders by maybe filming it in a bath and having something touch the actors foot and then it just being a rubber duck or a shark toy. We liked the idea of making the audience thing it was something and then switching it up. 

We moved on to think about heights and thought that maybe we could make it that the actor is scared to step off the curb. The way we thought of this is by thinking that we could have the first shot of her looking all sweaty and scared, the wind blowing in her face and hair. Loud noise in the background such as seagulls and traffic, the background being blurry and a mid shot of the actor to create that level of fear. Our next shot would be waves crashing against the rocks at the bottom of the cliff she's standing on and then the third and final shot being her foot just stepping off the curb into a puddle. ]]> 2021-10-07 16:47:31 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1800442963 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824297974 i found this image and it reminded me of the hybrid project. ]]> 2021-10-18 14:23:38 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824297974 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824301883 i follow this creator on instagram and i love the work they create. ]]> 2021-10-18 14:24:51 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824301883 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824302742 2021-10-18 14:25:09 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824302742 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824303820 2021-10-18 14:25:30 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824303820 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824304773 2021-10-18 14:25:49 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824304773 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824359237 This one uses food rather than everyday objects, it still gives the same outcome and as you look closer there are finer details, however i don't like it as much as the work created with everyday objects as i feel it takes away the immense creativity used with the bland ones. ]]> 2021-10-18 14:42:58 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824359237 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824360749 2021-10-18 14:43:26 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824360749 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824379220 i guess it adds a colour pop to what has been created but i don't think it works as well, maybe it's because i can look at food and just see and think that it is food and nothing else but when i look at something that has been created from normal objects it can take me a while to figure out what has been used and how it has been manipulated to create this piece of work. ]]> 2021-10-18 14:49:33 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824379220 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824383817 This adds a pop of colour to this creation made by everyday things. ]]> 2021-10-18 14:51:03 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824383817 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824394119 For the most part they seem to create train station scenarios using these everyday items, it shows how many times you can create something by using different methods, perspectives and objects. ]]> 2021-10-18 14:54:33 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824394119 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824397061 2021-10-18 14:55:32 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824397061 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824408608 Another image that reminds me of the hybrid project. This is from a different artist on instagram. ]]> 2021-10-18 14:59:24 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824408608 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824419511 i love how this was created, everything was thought out yet it is so simple. The outline of the whale and trumpet is in gold but the background is blue which fills the whale in its original colour separating the two things that are attached. ]]> 2021-10-18 15:03:04 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824419511 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824425683 This one took me a while to work out and still does, i think the hands create a bird and the hands are a forest with a figure running through and jumping. I like this one less as it isn't as obvious as the others. ]]> 2021-10-18 15:05:07 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824425683 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824433006 This is clever as not only is it creating an animal in with something else it has made animals within the Adidas Logo. They have inturpreted the safari background along with the Giraffes so that they merge together equally. ]]> 2021-10-18 15:07:38 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824433006 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824440213 This is cool, it has less of an idea around it and is more of a creation of the "Animals of Negative Space" as they have made panda faces out of park paths. ]]> 2021-10-18 15:10:03 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1824440213 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830580028 2021-10-20 14:32:07 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830580028 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830591557 This is beautiful and so simple ]]> 2021-10-20 14:35:12 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830591557 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830597880 A very interesting little creation made from glasses, which i have only just figured out were glasses, and a little guy fishing in them. ]]> 2021-10-20 14:36:56 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830597880 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830601339 Close up. ]]> 2021-10-20 14:37:50 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830601339 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830603281 Another close up from a different perspective.]]> 2021-10-20 14:38:23 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830603281 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830607929 2021-10-20 14:39:40 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830607929 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830612327 A little close up shot of an airplane and the passengers made out of a pill packet.]]> 2021-10-20 14:40:52 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830612327 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830622596 A city and a trainline made up of makeup. ]]> 2021-10-20 14:43:21 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830622596 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830628032 A city and a boat trip on the river made out of remotes]]> 2021-10-20 14:44:49 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830628032 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830635429 An awesome stone henge made with what seem to be rubbers, they have created a little atmosphere with all the little people.]]> 2021-10-20 14:46:55 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830635429 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830640132 i feel like this is an entrance to a beach made with waffles and cones ]]> 2021-10-20 14:48:15 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830640132 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830644239 A leaning tower of pisa using ceramic bowls]]> 2021-10-20 14:49:28 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830644239 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830652569 i think this is a Taj Mahal creation made out of recorders and bits of them, with added palm trees and little stalls and people. ]]> 2021-10-20 14:51:47 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830652569 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830660941 2021-10-20 14:54:05 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830660941 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830662959 2021-10-20 14:54:37 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830662959 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830707305 2021-10-20 15:06:32 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830707305 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830721928 Looking at what we could create for our 6 second films, we went with height but we had a look at drowing and tardiness.]]> 2021-10-20 15:10:41 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830721928 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830895546 Our idea was to create the idea of this woman being afraid of heights and stepping off this cliff when in reality she is just stepping off of the pavement to cross the road. 
The idea for our first shot was a mid shot of the woman, who i played, we wanted her to look afraid and sweaty as she looked down from the cliff she was on at the great height. We wanted the second shot to be the waves crashing against the side of the cliff to enhance the feeling of fear as they are and can be big and violent. The idea for our third shot was to have her stepping off the pavement into a puddle as it transitions from the cliff to the original thing she was stepping off of. We then planned to have a close up shot of the splashes as she stepped into the puddle to recreate the waves in a less dangerous matter. 
We named it CliffHanger. ]]> 2021-10-20 15:59:56 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830895546 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830982022 This is our final piece, our circumstances were unfortunate as we wanted to have rainy horrible weather with violent waves but it ended up being a nice day which was good for the shoot but not really for the shots we wanted to get. For example, it was sunny and  there were no strong winds causing my hair to blow massively or produced any strong waves that crashed against the side. 
Aside from that it went really well and the day after, my teammates edited it. ]]> 2021-10-20 16:28:38 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1830982022 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1853815980 Research can be seen as boring and the bit we dread the most in a project but as creatives it's part of our work to research so that we understand what we are creating for. 'As creatives we want to enable/encourage some sort of change...For it to be strong they have to be built on a strong understanding of the here and now' which is where the research will come in so that we can understand the people we are designing for. We can research in different ways though. It doesn't have to be hours of searching through wikipedia and random books you find online. We are shown an artist called Paula Zuccotti who is working on a project called 'Everything we touch' she is capturing how we see people, her question is 'what are objects telling me about people'. The platform is language, Paula is researching people. This method of capturing people and telling a story through images is a way of researching who you are talking about, it gives a bigger insight into them more than bullet pointed notes do. I feel this will really help me gain a deeper understanding for things as it works in a visual way. It creates a deeper meaning to it as well meaning i can gain that deeper understanding in order to create something in the future. It will also allow me to have a different perspective on the research and the creation. ]]> 2021-10-29 12:39:23 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1853815980 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1853895820 Affinity Diagramming is a method that uses post it notes to gather the research needed. 'Affinity diagramming helps designers capture research-backed insights, observations, concerns or requirements on individual sticky notes' This is a really hands on method as you can learn more about the individual you are interviewing when gaining the the research. This method stuck out to me because i use sticky notes all of the time, they are everywhere as i'm constantly thinking and constantly taking in information as a student and i can't keep it all in my head so i write it on a post it note and keep them until i have crossed off or completed everything on the sticky note and for the most part a lot of them will come under the same subject but they will be written differently or expressed better and essentially thats what happens with the Affinity Diagramming method, as after the interview process is finished and the observations have been collected the notes are put on to a wall 'covered in sheets of large-format paper' so it can be moved around if needed. The team then begin the process of interpreting the notes and trying to figure out the 'underlying significance of each' The notes that share the similar problem or 'that share an affinity - are clustered together'. Making the research and the knowledge gained easily accesible and explained and interpreted in different ways to solve the bigger issue. Ultimately Affinity Diagramming is collecting insights from a range of 50-100 people on different coloured sticky notes, collecting them altogether, interpreting the issues or concerns, how big they may be and working on a solution. This would help me in my work as i prefer for hands on and personal methods of working as it helps me to create that really deep and raw understanding. ]]> 2021-10-29 13:16:45 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1853895820 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854517579 2021-10-29 17:51:46 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854517579 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854521337 2021-10-29 17:53:08 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854521337 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854523831 2021-10-29 17:54:13 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854523831 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854524905 2021-10-29 17:54:49 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854524905 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854528173 2021-10-29 17:56:32 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1854528173 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869665389 The person I contacted for these images keeps a lot of objects in her room that have a positive impact and a sentimental value to make her space personal, it can also subtly improve her day without her knowing. She likes to have these things on view so she can appreciate them. 

Object number 1 is a blank set of Weekly Planning sheets to keep herself organised she said "my room is something that is my own and a constant in my life so it helps me to keep positive reinforcements and reminders in there." 
Object number 2 is a succulent, she has a few plants in her room as she can't have her own pet its nice to have something to look after and she loves to look after her plants, she also loves being in nature so it brings a little bit of that back into her space. 
Object number 3 is an Elephant Teapot, this was gifted to her from her brother for her birthday one year and holds sentimental value. It is also her favourite animal and a running theme in her family. 
Object number 4 is a Decorative Parasol which she received as a gift when she was younger, her sister also received one and they used to share a room. It reminds her of her childhood and times with her family; keeping her connected. 
Object number 5 is a Hanging Star which was a present from a friend from when they performed a play together for their drama A Level, a play that meant a lot to them that they spent long hours rehearsing. After their final show her friend gifted her this star with her name and the play on. It reminds her of their strong friendship and what the play meant to her. 
Object number 6 is a Lava Lamp she got from her mum, she always wanted a Lava Lamp, it is blue and green which are her favourite colours, it is a calming tone to have when she needs some downtime or rest. 
Object number 7 is a Candle, she loves the smell and the ambience that they provide, it gives her peace. 
Object number 8 is the Rose Painting, one of her closest friends made this for her among many others but this was the first. She has kept every piece of her work as it reminds her of the friendship she holds with this person and supports her and her work. 
Object number 9 is a Money Pot, she admits that she doesn't really use it unless she has spare change but it was a gift from a family friend and is a nice feature to balance out the room, also bringing a positive message. 
Object number 10 are some Throw Pillows, they are for comfort, they have elephants and green which include all the things she loves, they were a gift and one was from her travels to South Africa.
 
Overall this creative research has given be an insight into this person much more than desk research would, i've been able to gain a personal insight into this persons personal life and I have been able to find out that she surrounds herself with gifts that are so personal to her, she is an outgoing character too from the insights on the plant and the travels to South Africa. She has also bought her whole life with her whilst creating a new one as she surrounds herself with her childhood gifts. 
She has created a new home and a new life with all things that remind her of home. ]]> 2021-11-05 10:52:06 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869665389 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869769041 This week was really interesting and I found it really interactive and felt like I understood much better and much more than I would if I had taken a different approach. Not only did I retain more information than If I were to have done desk research I felt considerably more creatively inspired to start this weeks brief as we were interacting with people and their views. 
I now have more insight into people in general, even though I only studied one, as it opens a whole different way of communicating and researching. I while definitley use more creative methods in any further research I do. ]]> 2021-11-05 12:05:15 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869769041 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869887946 Our first task in the workshop for week 4 was to Design a wallet, the background in this project is that it was created as an introduction to design thinking. 'The Wallet Project is an immersive activity meant to give participants a full cycle through the design thinking process in as short a time as possible. 

We start off by designing the IDEAL wallet, sketching your idea in the first 3 minutes. I didn't feel like my idea was very creative and I could't think of anything that could have been super out there as well as being ideal, plus I only had 3 minutes so i just drew and added pieces on when I thought of them. I later learned that this is called a "false start", apparently it doesn't feel great for other people either so we move onto the next step, trying a human - centered design thinking approach. We were given a new mission; to design something useful and meaningful for your partner. Start by gaining empathy. I wasn't in this session so I ended up interviewing my sister, (They go by they/them pronouns) I asked them if I could design something that was useful and meaningful for them what would that be, they had a bit of a think about it and then said 'colourful toilet paper'. I asked them why, to which they replied with "Its boring, I'm already bored sitting on the toilet, why is it white" they wanted to make it more interesting. I then delved deeper into this idea and they explained that it would simply be cooler to have more interesting toilet paper, maybe even more exclusive and eco-friendly. We were started to get somewhere, I learnt that they are very passionate and Eco-conscious, they care a lot about BLM and the LGBTQ+ community and their idea was to create different toilet paper that included it being eco friendly, included support to members and allies of the BLM and LGBTQ+ communities as well as having some fun and light toilet paper such as different colours and some famous icons, we used Whitney Houston, Taylor Swift, Freddie Mercury and David Bowie. It was meaningful to them because it wouldn't be having a negative impact on the environment and it would sort their problem of being bored on the loo. 

I then had to capture all my findings and create the final design(s). This process certainly helped me understand the value of working for someone and using them to help you and work together to create what is needed/wanted. ]]> 2021-11-05 13:01:53 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869887946 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869894194 2021-11-05 13:04:54 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869894194 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869895059 2021-11-05 13:05:18 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869895059 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869896905 2021-11-05 13:06:09 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869896905 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869900954 2021-11-05 13:08:07 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869900954 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869903299 2021-11-05 13:09:16 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869903299 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869904472 2021-11-05 13:09:46 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869904472 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869912449 This week was really interesting and I was able to create with my group a funny 6 second clip about being afraid of heights but it not being too big of a deal as all was needed was to step off the curb. We worked with creative constraints, the biggest one being the time we had to create this and convey the message. I remember that our idea was to trick the audience and that was where the humour aspect came in. It was difficult as we had so many ideas but they all turned out to be too complicated to try and convey the message in 6 seconds but we learnt hot to overcome this as creative constraints don't hold you back they allow you to think more outside of the box to come up with the final idea. ]]> 2021-11-05 13:13:25 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869912449 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869930834 This week was all about Failing Early and Failing Often. When you fail early it gives you time to restart, when you fail often it gives you chances to learn. This week we were working on Prototyping, we learnt about Hi-Fi and Lo-Fi prototypes, we learnt that you could create hundreds of prototypes and still not be happy with the outcome. This was the idea, creating prototypes upon prototypes even if they were bad and they grew into something new or they were an example not to go in that direction. Failing Early and Failing Often helps in this process as its better to fail than it is to put so much effort into making the perfect one (or so you think) for your customer to turn around and say that its not what they are looking for because you have then wasted time and not learnt anything aside from maybe no doing this next time. ]]> 2021-11-05 13:21:13 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869930834 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869938231 This week helped me out a lot as a creative and as a person as I can't stand to fail and get things wrong, I want to be perfect, I want to be good at things but I am learning that to grow as a creative is be confident in getting things wrong, to mature as a person is accepting that sometimes things don't go to plan, sometimes we fail but we have to get back up and try again. That is how we learn. This week has made me more comfortable in the ideas I create as anything can happen and anything can work even if it failed to begin with. ]]> 2021-11-05 13:24:13 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869938231 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869986435 This week our task was to design a prototype weather app for a smartphone for School Children, Skiers, Mountain Sports Enthusiasts, Cyclists, Motorcyclists or Tourists on holiday overseas. Me and my partner picked Mountain Sports Enthusiasts. We had to carry out a PACT analysis on our user group to identify important factors that would influence our design. PACT stands for People, Activities, Context and Technology. From this analysis we directed that the people this was for was the Mountain Enthusiasts, they took part in these activities to train, reach a goal and as a hobby. We figures that in this context they would most likely be in small groups, they wouldn't have any service, they would have to be focused, there could be extreme weather, they needed to be hands free and their could be poor visibility as well as limited charge. From Technology we thought about taking the app off the screen and Turing it into an audio weather app. This would take their focus, their visibility and there hands free needs into consideration. They would be able to stay updated with the weather with ought constantly checking their phones. From here we were able to sketch out out ideas and create the wireframe for our ad.
Our main things to include were which mountain you were on, voice activations and hourly updates as well as emergency alerts. 
We ended up working by ourselves to create the final prototype and is mine.  ]]> 2021-11-05 13:43:33 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869986435 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869995378 https://marvelapp.com/prototype/d0211c3 

This is my weather app, if you clink on the link you can go through the prototype and play through the app.]]> 2021-11-05 13:47:20 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1869995378 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870006916 This is the loading screen, when you play through the app, press on the loading button to start.

I used a man abseiling down the side of the mountain to emphasise the need for an all ears, no hands weather app when in the mountains as you could be busy doing stuff like this. ]]> 2021-11-05 13:51:47 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870006916 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870023075 This is the next screen you will be dropped into, this is the information page for my app, this shows you what this app includes, if you click on the location you will be sent to another screen where you would be able to type in your mountain and pick your day and time along with the High/Low temperatures from September to December. You then get the chance to turn on the voice activation system, the hourly updates and the emergency alerts. I made prototypes for some of them to give you the idea of what you would receive. 

You can also click on the voice activation which describes that all you have to say is Hey Walkie to get its attention, when you click on this it will take you to another screen where you can turn him on or off.

If you use the back buttons you will go back to the page you were on before hand and you can then click the Alerts button if you wish to turn them on or off at any point. 

All the background images were found on the internet. ]]> 2021-11-05 13:58:13 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870023075 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870025005 2021-11-05 13:58:57 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870025005 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870031751 I used the phrase 'Hey Walkie' as I was inspired by the phrase 'Hey Siri' I used the name Walkie because it begins with a W and so does weather and I used Walkie because of walkie talkies and how people communicate using those. ]]> 2021-11-05 14:01:19 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870031751 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870034639 2021-11-05 14:02:27 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870034639 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870037851 An example screen of what would come up when you searched for your mountain. ]]> 2021-11-05 14:03:42 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870037851 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870049584 You cannot click and look through Mount Everest, Mount Fuji, The Swiss Alps or The Old man of Coniston as I didn't make prototypes for them as they were just examples of what you would see when you opened up the locations. ]]> 2021-11-05 14:08:21 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870049584 izimiddleton102 https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870122165 Mind Mapping is a fantastic way of noting down all your ideas but it can also help you sprout more. The way I would describe how I feel when I create mind maps is that I am writing down everything that's going on in my head, my thoughts are being taken and placed on the sheet infront of me, emptying my brain and allowing more ideas to come through and as they do so I can branch out another section and scribble down that idea. Mind Maps are incredibly helpful for me as I tend to have a lot of ideas but no way of working through them but using mind maps helps me with this as I can create more ideas from what is there already. This is useful for my creative process as I can create many different ideas out of one original thing. ]]> 2021-11-05 14:36:51 UTC https://padlet.com/izimiddleton102/r1t3d0pmqv1n85yb/wish/1870122165