https://padlet.com/lamk18/readingreview2 4L What did you like? Learned? Lacked? And longed for? en-us 2018-05-15 09:36:26 UTC 2025-10-08 16:38:20 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Bagshop.png lamk18 https://padlet.com/lamk18/readingreview2/wish/332726066 https://blog.lemonstand.com/18-marketing-channels-to-find-new-customers-for-your-online-store/]]> 2019-02-19 15:16:51 UTC https://padlet.com/lamk18/readingreview2/wish/332726066 lamk18 https://padlet.com/lamk18/readingreview2/wish/332726234 https://martechtoday.com/omnichannel-marketing-can-help-travel-brands-fly-farther-faster-143915]]> 2019-02-19 15:17:07 UTC https://padlet.com/lamk18/readingreview2/wish/332726234 lamk18 https://padlet.com/lamk18/readingreview2/wish/332726310 https://hbr.org/2017/03/b2b-salespeople-need-to-act-more-like-travel-agents]]> 2019-02-19 15:17:14 UTC https://padlet.com/lamk18/readingreview2/wish/332726310 https://padlet.com/lamk18/readingreview2/wish/333064482 - Relevants Tools and advices for the professionals use (article 2)
- The first one is more complex but also very informative and with propers examples
- Interesting way to see the turism industry

Learned:
- Different marketing channels
- How to use and manage data
- How company targeting
- Brand loyalty

Lacked:
- Wider example in second article
- More example in the first article for the data part, to illustrate and more understandable

Longed for:
- More articles relating with tourism industry 

]]> 2019-02-20 07:30:17 UTC https://padlet.com/lamk18/readingreview2/wish/333064482 https://padlet.com/lamk18/readingreview2/wish/333064805 Martech Article: 
Like
How to implement effective omni-channel marketing. Helpful examples. The introduction and studies were interesting.

Learned
- How much Americans spend with electronic media
- What is omni-channel and what are its opportunities and challenges

Lacked
- Information how to create an omni-channel
- clear steps(how), clear structure

Longed
- clear text
- explanations for terms

Article 2, Marketing Channels
Like
- Clear article, easy to read,  clear structure, positive and encouraging, recommendations

Learned
- Actual advice, there are many ways to attract a customer, little introduction and example from real life of every marketing channel

Lack
- Why these 18 were chosen?
- In the end no examples of other kinds of channels

Longed
- Article had no studies it referred to. 
- Sales funnel. 
- More detailed information. Social media influence 

Alice, Anni, Ville, indra, Riikka]]> 2019-02-20 07:31:38 UTC https://padlet.com/lamk18/readingreview2/wish/333064805