Analysing Print Advertisement - Kenwood Chef by Cassandra Lim-Nicholas https://padlet.com/cassandralimcs/r1602utlw4o9 en-us 2019-03-29 00:41:27 UTC 2019-04-01 23:52:05 UTC hello@padlet.com https://padlet-assets.s3.amazonaws.com/icons/Lightdecrease.png What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346381892 Purpose:
Audience:
Context:]]> 2019-03-29 00:45:27 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346381892 Explain how you came about the answer. (from the visuals or text or both, explain ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346382052 2019-03-29 00:46:18 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346382052 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346382790 Purpose:
Audience:
Context:]]> 2019-03-29 00:50:11 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346382790 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414460 Purpose:
Audience:
Context:]]> 2019-03-29 04:17:32 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414460 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414516 Purpose:
Audience:
Context:]]> 2019-03-29 04:17:58 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414516 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414540 Purpose:
Audience:
Context:]]> 2019-03-29 04:18:11 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414540 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414689 Purpose:
Audience:
Context:]]> 2019-03-29 04:19:07 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414689 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414768 Purpose:
Audience:
Context:]]> 2019-03-29 04:19:38 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346414768 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346511793 Purpose:
Audience:
Context:]]> 2019-03-29 12:21:16 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346511793 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346511901 Purpose:
Audience:
Context:]]> 2019-03-29 12:21:37 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346511901 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512067 Purpose:
Audience:
Context:]]> 2019-03-29 12:22:05 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512067 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512216 Purpose:
Audience:
Context:]]> 2019-03-29 12:22:34 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512216 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512383 Purpose:
Audience:
Context:]]> 2019-03-29 12:23:06 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512383 What is the PAC of the advert? cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512519 Purpose:
Audience:
Context:]]> 2019-03-29 12:23:30 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346512519 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515166 2019-03-29 12:31:21 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515166 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515247 2019-03-29 12:31:31 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515247 Explain how you came about the answer. (from the visuals or text or both, explain how ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515307 2019-03-29 12:31:41 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515307 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515477 2019-03-29 12:32:09 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515477 Explain how you came about the answer. (from the visuals or text or both, explain how ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515533 2019-03-29 12:32:20 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515533 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515584 2019-03-29 12:32:29 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515584 Explain how you came about the answer. (from the visuals or text or both, explain how ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515783 2019-03-29 12:33:00 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515783 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515862 2019-03-29 12:33:10 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346515862 Explain how you came about the answer. (from the visuals or text or both, explain how ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516112 2019-03-29 12:33:42 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516112 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516380 2019-03-29 12:34:15 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516380 Explain how you came about the answer. (from the visuals or text or both, explain how ) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516471 2019-03-29 12:34:28 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516471 Explain how you came about the answer. (from the visuals or text or both, explain how) cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516542 2019-03-29 12:34:40 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346516542 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986282 Purpose: To attract [only attract?  convince or persuade would be better] people to buy their new product, the Kenwood Chef
audience: adults specifically married couples [yes]
context: stereotypical women and wives are always expected to be in the kitchen cooking for the family [yes] thus [is this part necessary or should be in your explanation portion?] the husbands and men will buy this machine to make it easier for the women to cook for the family.

]]> 2019-04-01 01:11:50 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986282 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986675 Purpose : to advertise the product , convince the audience to buy Kenwood Chef [yes]
Audience : housewives [only housewives? or husbands as well?]
Context : the tasks that the Kenwood chef can meet to allow cooking to take place more efficiently [Is this the context or is the the message that the advert wants to send out to potential buyers?] [Context = situation or scenario in which the product is framed in]
How we got to the answer : base on the text that tells us that the kenwood chef can do almost everything but it cant help us cook because they expect the wives to do all the housework even though it helps to make the wives cooking more efficient it does take away the fact that it is still the womens job to cook [which part does this sentence address? The P or A or C?]. it is trying to say that women is only good for housework and is nothing more than housewives who stay at home to do wor [is it really the message? Remember during the 1960s, women's role was to stay at home & be homemakers.]

]]> 2019-04-01 01:14:03 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986675 purpose:To get people to buy Kenwood Chef [Yes] https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986700 Audience:Bread winner of the family [who is?]
Context:
1,The Keenwood chef can peel potatoes,open cans......But it cannot cook.(The Chef does everything but cook,where the chef is referring to the Kenwood Chef.
2.Kenwood Chef make the wife cook easier. [This is a description of the product. What is the situation in which this product is framed in]

]]> 2019-04-01 01:14:08 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986700 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986706 purpose: to convince people to buy the  Kenwood Chef [yes]
audience: bread winners of the household (men) [only breadwinners or their wives as well?]
context: Set in the 1960s, where there was a gender stereotype that  women were housewives and their job is to stay at home and do chores like cooking [YES :)].Thus  [this part is not context, should be in the explanation of how you came about this answer.] in this context, it convinces the husband to buy this Kenwood Chef to make the wives job easier so they would not need to prepare food thus one less chore to do.
Explain: The " Chef " which is the Kenwood Chef does all the food preparation like mincing meat etc but does not cook, thus the statement " that's what wives are for" shows that by buying the Kenwood Chef, all the wives have to do is cook, and need not spend time on food preparation. [This explains the P or A or C?]]]> 2019-04-01 01:14:11 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986706 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986709 purpose: encourage [only encourage or convince/persuade?] people to buy the machine
audience: house wives [only housewives? What about husbands?]
context: the chef is the machine which cannot cook, and the wive is the cook, the wive needs equipment to cook and the "chef" is its equipment [Where did you get the evidence that it's for wives who can't cook?] [Is this the message of the advert or context?] [Context = situation or scenario in which the product is framed in]]]> 2019-04-01 01:14:12 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986709 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986737 purpose : to convince the intended audience to purchase the kenwood chef [Yes]
audience : those women who do an absolutely amazing job at home and their extremely hardworking husbands (to buy for their wives) [almost there. husbands & wives who don't have to be 'extremely hardworking' & 'absolutely amazing' at their job at home respectively]
context : 1960s + gender discrimination = wife seen as homemakers [Is it really gender discrimination when the wives did not think so & it was the mindset during that era?]

]]> 2019-04-01 01:14:21 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986737 Purpose: https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986759 Convey the  message that women are supposed to stay at home and cook [Sure that's the purpose? thihs about the context of the advert which is the 1960s when women's role was to be a homemaker & men's is to be the breadwinner]]]> 2019-04-01 01:14:28 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986759 Purpose: To convince people to buy the product [Yes] https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986782 Audience:  couples [Yes]
Context: To convince [this word 'convince' should indicate to you that it serves as a purpose NOT context. Context = situation or scenario in which the product is framed in.] people that  women are suppose to cook and this product would help them [Is this the context  or the message of the advert?]]]> 2019-04-01 01:14:37 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986782 What is the PAC of the advert/ ssp05549a https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986805 P: To make [Yes but convince or persuade would be better words to use] husbands buy their products for his wife
A:  Married couples [yes]
C:  This advert was published in the 1960s [yes, context] , when there was gender inequality as the women only held 30% of the jobs in the world [so what? How does this set the context? Should this point be under explanation]. They were expected to be housewives while the men went out to work [So what? What does the product do for these people?]. Thus, [Is this portion an explanation for the reason why decided that the above-mentioned is the purpose?] this advert is encouraging the men to buy the product for his wife so she has an easier life cooking. ]]> 2019-04-01 01:14:42 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986805 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986821 Purpose: To introduce the Kenwood Chef and convince people to buy [this should be the main purpose]
Audience: Married women [only married women or married men or both?]
Context: To allow women to have more time to work instead of staying at home [is this the context or the intended message to buyers?]. The Kenwood Chef will also lessen the load of the chore [Message or context?]. The wife is wearing the chef hat and the Kenwood chef acts as a assistance to do the preparation [This is a description. What is the purpose of describing?? Is this context?] [context = situation or scenario in which your product is framed in.]]]> 2019-04-01 01:14:48 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986821 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986827
  • purpose: to get people to buy the "Kenwood chef" [yes]
  • audience: husbands [only? What aboout wives?]
    • context: 1960s , when women were mainly housewives. The "Knwood chef" would make cooking easier for the housewives so they would not be as tired [Yes]
    ]]>     2019-04-01 01:14:49 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346986827     purpose: to make people want to buy the "Kenwood Chef" [yes] https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987033 audience: the husband who wants to be a good husband and buy the "Kenwood  [yes]

    context: [no answer?]
    [No explanation?]    ]]>     2019-04-01 01:15:56 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987033     Audience: https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987302 Couples [yes]]]> 2019-04-01 01:17:28 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987302 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987392 the poster mentioned, " I'm giving my wife a Kenwood chef" [yes] and the video [What video? You're supposed to be referring only to the print advert. The video was to give you an idea of the context.] showed a housewife looking very lethargic while mixing something and the "Kenwood chef" came in handy to help]]> 2019-04-01 01:17:57 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987392 Context: https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987446 The wife is wearing a chef's hat which means that she is the one who is supposed to do the cooking, not her husband. [Is this the context? Or are you making assumptions? If so what is your assumption based on?]]]> 2019-04-01 01:18:14 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987446 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987485 advertisement= purpose ALWAYS to convince the intended audience to do/buy/think something [Yes]
    context provided by Mrs. Nics + [& yes I did say that] sexist [was it sexist to begin with?] vibes we get from the poster (e.g. "the chef does everything but COOK that's what WIVES are FOR!")
    Audience : quite obvious mostly wives and husbands portrayed  + "I'm giving my wife a kenwood chef" etc

    ]]>     2019-04-01 01:18:26 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987485     https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987594 this advert was published after world war 2 thus women were subjected to do work at home [So? Your point being?]. the advert also says that women are made to cook and since this Kenwood chef helps in cooking, couples would be attracted to buy it [Which part does this sentence answer, the P or A or C?].jilwhdilehd]]> 2019-04-01 01:19:01 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346987594 explain https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988101 the poster shows a wife which [who] is a cook, with all her ingredients on the table but without the kenwood chef which is the machine, she cannot cook [So what do you conclude or can you infer from this observation?] . Thus the cook's husband bought his wife  a kenwood chef machine [How does this explain P, A or C?].]]> 2019-04-01 01:21:39 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988101 Explain how you came about the answer. (from the visuals or text or both, explain how) ssp05549a https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988103 The men is wearing a working attire while the woman in the advertisement a chef hat with home clothes [Gd observation but so?]. The poster also states "I'm giving my wife a Kenwood Chef" and shows a cartoon of a happy married couple sitting on the K, which is part of the slogan [Gd observation but so?]. The poster also statas "The Chef does everything but cook - thats what wives are for!'. This means that the machine prepares eveything for the wife, which gives the wife an easier time cooking [So?]. They are also trying to imply that only wives can cook and not work [Is that implied? Where is the evidence to substantiate your claim?]. The couple in the advertisement is also smiling, which is implying that you and your wife will be happy after buying the machine [So?].
    [Gd observations but your have to explain how your observations made you infer or conclude the P, A & C mentioned above.]]]>     2019-04-01 01:21:40 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988103     https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988186 in the video advertisement, they started with "Hey ladies" and showing a lady having difficulties cooking. This refers to only ladies cook. furthermore in the print advertisement, it stated "the chef does everything but cook- that's what wives are for!" This means that the men/husband in the family does not cook and the wives are expected to do it instead.]]> 2019-04-01 01:22:05 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988186 https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988320 We know it from the text and the picture as it shows that the wife is a cook but the text says that the Kenwood Chef does everything and all the wife needs to do is cook and the husband and wife look very happy after purchasing the Kenwood chef.]]> 2019-04-01 01:22:42 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988320 Explanation: https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988420 The Kenwood chef can do the mixing, slicing of the food and many more functions, but it cannot cook which would be done by the women. ' [What is this? It is an observation? How does this explain the P, A & C that you have given above?]]]> 2019-04-01 01:23:14 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/346988420 cassandralimcs https://padlet.com/cassandralimcs/r1602utlw4o9/wish/347063152 Purpose: interest [only to interest potential customers or to persuade or convince them?] customers to  purchase the product                              Audience: married couples [yes]                 Context: in the video, the Kenwood Chef helps housewives to grind, shred, cut, mix, slice, peel, swing, mince and a housewife is saying WAA [What video? You should only be refeering to the print advert]. In the picture, the wife is hugging her husband as he had bought her a Kenwood Chef and she is very happy, causing her husband to be happy too. [So what? This is merely a description of the prinnt advert, it's NOT explaining anything]                                The Kenwood Chef shows that it eases the chores [How? Does the print advert show this? If so, where & how?] of a housewife in the kitchen and the married couples are happy.                                         ]]> 2019-04-01 08:35:15 UTC https://padlet.com/cassandralimcs/r1602utlw4o9/wish/347063152