Nostalgia - Staple British crisp brand, remembered as childhood crisps from snack parties or packed lunchboxes and enjoyed by adults in meal deals.

Experience: The experiences listed above are all associated with some sort of Walkers crisps. 

Versatile as a brand. The product can be used for snacks, meal deals, outings, and parties - it is suitable for all age groups and any events. The products they provide also have a wide range (e.g Monster Munch, Wotsits) - all flavors and shapes that consumers may be craving are provided by Walkers. Walkers also focus on alternatives like lower-fat crisps which can be seen in their Baked line.

With minimal changes over the years, the brand stayed the same therefore it was comforting and something everyone could rely on not changing. The only changes Walkers made were to their packaging, changing their colors to deeper shades representing quality. 

As brand managers, we would: Introduce a continuation of the Walkers THROUGH THE YEARS campaign and add new flavors of the decades. By introducing new flavors as well as reintroducing the old flavors we could increase the popularity of Walkers in the media as crisp fans would be able to discuss and vote on which decade they would want to bring back.