STANLEY - Marketing by Olivia Proctor https://padlet.com/proctoro1/r03b0dg78109a2mh en-us 2024-02-27 13:03:02 UTC 2024-04-17 08:42:20 UTC hello@padlet.com proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897538321 2024-02-27 13:04:16 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897538321 Old Marketing Segmentation proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897542803 Originally, Stanley products were targeted at trades workers, with the marketing being directed to those who enjoy outdoor activities like camping.


Geo-Demographic

  • Male

  • Ages 20 to 60 years old

  • Middle Class

Psychographic

  • Intrests / Hobbies: Camping, Hiking, Trades workers

Behavioral

  • Products are durable, easy to clean and keeps food/drinks warm or cold for a long period of time in all climates.

]]> 2024-02-27 13:07:47 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897542803 Brand Promise proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897543101 "We're built on invention, innovation and inspiration with a timeless spirit that complements your wild imagination."


Sustainability At Stanley

"The most sustainable products are the kind that never need to be thrown away. Stanley has created reusable, Built For Life products for over 100 years, reducing demand for disposable products that end up in waste and water streams.


Taglines

  • Built For Life

  • Part of the Scene Since 1913

  • Loved By Generations

]]> 2024-02-27 13:08:03 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897543101 Original Stanley Advertisement proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897581058 1920 - The Invention of the "Unbreakable Bottle"

William Stanley accidently invented the unbreakable beverage bottle with the main consumer being blue collar workers who needed a product they could rely on.

]]> 2024-02-27 13:35:56 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897581058 New Marketing Segmentation proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897597156 Recently, they experienced an unexpected shift in its target demographic from predominantly male audience to a female dominated one.


Geo-Demographic

  • Female

  • Ages 15 to 60 years old

  • Middle Class

Psychographic

  • Wide range of life styles/hobbies (fitness, corporate work, mothers, teachers, students, etc...)

Behavioral

  • Product is durable, easy to clean, comes in many different colors and sizes, keeps drinks hot/cold for a long period of time.

]]> 2024-02-27 13:46:08 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2897597156 proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925298873 2024-03-19 15:28:26 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925298873 Pricing & Distribution proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925305148 Stanley products can be ordered directly from the Stanley website as well as in stores such as Dicks Sporting Goods, Amazon, Target, Walmart and many others. Stanley has also collaborated with Starbucks to make a limited addition tumbler that could only be purchased in select stores.


Price Comparison

Stanley is very similarly priced as their competitors. For reference, I found the prices of similar size tumblers from Stanley, Yeti, and Hydroflask.

  • Stanley (40oz): $54.15

  • Yeti (42oz): $54.21

  • Hydroflask (40oz): $43.31


*Although Stanley is more than Hydroflask, Stanleys and Yetis are dishwasher safe while Hydroflask are not

]]> 2024-03-19 15:32:40 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925305148 Integrated Marketing Communications proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925331967 Viral TikTok of womens car that caught on fire with her Stanley tumbler inside. After the fire was put out, she showed how her tumbler still had ice in it. Stanley responded by offering to replace the womens car due to the marketing she did for the company.


Stanley used this to target any consumer who has been in need of a tumbler that will keep their hot drinks hot or their cold drinks cold, even throughout a car fire.


This video has proven to be very effective, within the lst year, Stanley Tumbler sales increased by 275%.

]]> 2024-03-19 15:48:02 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925331967 Social Media proctoro1 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925339822 Instagram: 849K followers

TikTok: 1M followers

Facebook: 298K followers

Twitter: 11.1K followers

LinkedIn: 13K followers


Most Recent Social Media Post:

Instagram video showing how to clean the top of your Stanley Tumbler. A couple months ago, a TikTok of someone realizing that they needed to clean under the rubber section of the top went viral because of how dirty it was. As a play off that, Stanley posted a reminder video showing customers how to do it to ensure their tumbler lasts for life like their slogan states.

]]> 2024-03-19 15:53:25 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2925339822 https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2948461348 Flatiron Construction is a nation wide Heavy Civil company that works as a designer and GC for projects such as:

  • New Highway Construction

  • Highway Expansion / Renovation

  • Bridge Construction

  • Tunneling Construction

  • Railroad Construction

  • Airport Runway Construction

Flatiron self performs the majority of their structures and earthwork scopes and employs around 3,500 people.

]]> 2024-04-09 14:43:22 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2948461348 Characteristics of Professional Services https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2948476851 Flatiron is very active on Social Media (Facebook, LinkedIn..) as well as college career fairs, construction competitions and industry events.

Social media posts consist of:

  • Project Updates and Milestones

  • Company Sustainability Results

  • Monthly Newsletters

  • Employee Recognition

  • Company and Project Awards

  • Company Culture

  • Upcoming Industry Events / College Career Fairs

]]> 2024-04-09 14:54:18 UTC https://padlet.com/proctoro1/r03b0dg78109a2mh/wish/2948476851